In today's fiercely competitive business landscape, gaining a sustainable advantage over rivals has become vital for organizations to thrive and succeed. One of the most widely adopted strategies is known as cost leadership, but what is a cost leadership strategy? Companies aim to offer their products or services at the lowest possible prices while still… Read More »What Is A Cost Leadership Strategy?
Why is database marketing important? Do you ever see products or services advertised and think, “Why would I ever buy that?” Even if you don’t consciously think, you probably still wonder why anyone would purchase something. So let’s go over the answer to this question right now. With the advent of digital marketing and social… Read More »What Is Database Marketing? Definition, Solutions & Strategy
Career — This word defines a significant part of our adult lives. Feeling good about the work one does is essential for overall happiness. Naturally, this has led to many discussions and debates about how one should build a career, what constitutes a promising career, and how success is measured in a career – Is… Read More »Is Technology A Good Career Path? A Walkthrough
One of the in-house innovations that large companies have invested in is the social media command center. These rooms have allowed brands like Gatorade, Cisco, Edelman Digital, Dell, Intel, Salesforce, and IBM to engage with their social media fans (current and potential customers) in real-time. Gone are the days when a social media community manager… Read More »Inside 7 Companies’ Social Media Command Center
Crowdsourcing marketing is a great way to get your marketing stuff done without you lifting a finger. These ten sites and apps are a great way to get you connected to the crowd. Crowdsourcing marketing is on the tip of every digital marketer today. It is a fast and efficient way to get your marketing… Read More »Crowdsourcing marketing: 10 Online Tools to Get You Started