Marketers are always looking for the next big thing. Something that helps their clients and brands to stand out. Often that means taking existing platforms to new heights—taking something familiar and adding a twist. Video Content Marketing has been around for years. It’s nothing new.
But, it’s recently started to expand rapidly and evolve way past the traditional television ads that marked video content in the past.
Demand For Video Is Huge And Still Growing
If you haven’t considered using video as part of your marketing strategy yet, it’s time to get off the fence. Here are some facts and information about current video trends to jump-start your interest in visual marketing.
The market for video content is giant. Time spent viewing content on digital devices has increased by more than three times since 2011 and shows no sign of slowing down.
A person will watch over five hours of video on an average day—almost one and a half hours on digital devices.
Videos it’s the digital age as people become drawn to popping visuals and cinematic qualities.
Given the finite amount of time in a day, growth in video content has to come at the expense of other mediums. If you do not include video into your strategy, you’re missing out on more and more of your audience.
What is a video marketing strategy?
A strategy is a systematic approach to achieving a specific goal. Video techniques are similar to other marketing techniques, such as email marketing or search engine optimization, used in marketing.
Video marketing is a strategic process for promoting your brand by creating and distributing video content and making it available through various sources and channels. The goal of the video marketing strategy is to attract and retain customers. So, if you want to integrate videos into your campaign, you should have a plan for that.
Without further ado, here are effective video content marketing strategies that can improve your conversions.
Strategies to Improve Your Conversions Dramatically
With so many advanced video content marketing strategies available today, it’s to believe that there are still businesses neglecting this powerful marketing tool. This article will cover advanced techniques that can be used to help improve conversions for your business.
Did you know that video is a much more powerful marketing strategy than text or photo?
Videos are becoming more prevalent in marketing strategies across all industries. Whether you’re in a business or an artist who wants to get their music out to the public, this article will give you 17 effective video marketing strategies to reach your goal.
Using videos as an emotional marketing strategy is an excellent way to reach your audience. Viewers feel something when watching a video and relate to the messaging you’re delivering. When you strategically combine video marketing with other forms of marketing, the ROI (Return on investment) increases even further.
1) Original Video-Based Content Strategy
The best way to build an audience is by creating original video content. A video strategy with original content means producing videos for your audience, not search engines.
You are making a video so that people can find it, watch it and enjoy it. The essential thing in this strategy is creating high-quality content that will help you convert visitors into customers.
2) Strive for High-Quality Videos
Videos should be at the forefront of content creation.
If you’re going to put together a short promo or virtual tour of your office, you want it to be of high quality. It has to match the caliber of your or your client’s brand.
Sometimes that means hiring a production company that uses professional, state-of-the-art equipment and investing in a lot of production time.
In some cases, you may achieve the same quality with good lighting and a smartphone.
An extreme example is Emmy winner Modern Family filming an entire episode using Apple products.
That probably still took a lot of work, but it’s almost as simple as point and clicks for recording a five-minute product explainer video.
What matters is that you’re giving your potential customers something interesting to view.
3) Repurpose Your Video To Adapt To All Social Media Channels
Going viral isn’t necessarily the marketing goal, but it’s also an OK side-effect of having great visual content.
You should know that forcing your content out there onto people’s feeds isn’t always effective. Sometimes you have to let your viewers be your distribution channel, so adapt your video for it. Use the Omnichannel approach.
When something goes viral, it’s hard to slow down.
Facebook, for instance, has developed its native video content to promote video use further. Facebook has now taken over YouTube for video content.
The organic reach for shared videos is 11.9% compared to 6.1% for standard status updates. Social media managers work hard to build their communities, and video content marketing is the best way to continue reaching them.
4) Optimize Your Video for SEO
YouTube is a video powerhouse.
Not only because of its ability to suck users into rabbit holes of content but because it’s a dominant player in search marketing.
YouTube is the third most visited site online and the second most used for online searches.
That’s above Bing, Yahoo!, and any site that’s not named Google. Google even emphasizes YouTube videos in its search results—often showing featured video results for queries.
Whether tutorial videos or entertainment, YouTube has solidified itself as the source for quenching all of our inquiries.
So make your video seen. Optimize it for SEO.
YouTube gives you about 800 words to describe what it is all about. Unfortunately, search engines still haven’t developed the ability to understand your video, so you need to use plain text for it. My suggestion, use every bit of it. Transcribe it if you lack inspiration.
The prize behind YouTube is exposure, predominantly driven by online marketing. With quality video content, you’ll increase visibility and direct traffic that ultimately leads to conversions.
You can use video to drive direct traffic and free SEO traffic to your site. You can also use YouTube and other video search engines as a platform to send viewers to any source of your choice, including social media, landing pages, blogs, affiliates, and even other sites.
The more views you get through the video search engine optimization strategy, the better rankings you will get on Google and YouTube. For this strategy to work correctly, you need to know SEO and other aspects required to rank a video on search engines.
5) Use Creativity and Original Content
Text is text. It would help if you had something to complement its meaning and drive home your message. You can add some flourishes—new fonts, unusual formatting—but in the end, it’s still just text.
Video content provides a huge opportunity to customize your messaging and add genuinely unique value for your audience. It gives your brand an actual voice and personality rather than a manufactured one.
Video allows you to do incredible things to embellish your brand with the right aesthetics.
As already established, video content marketing doesn’t have limitations. Horses might fly, Dogs may speak, if you’re successfully driving your point home, it all works.
Apart from the bizarre flights of creativity, there are specific necessities for efficient video content marketing.
Need creative ways to earn extra money from your content? A local small business? You can get a Google virtual tour to show off your space.
How about automatic native ad placement in your already completed video. Or if you’re forward-thinking, there’s always 3-D and virtual reality.
There are no limits to what you can convey through video – it’s a genuinely innovative medium. Show yourself off in an authentic, transparent, and engaging way with video.
6) Long-Form Content Strategy
Long-form content is video content that is longer. Some people don’t like long-form videos, but many people still want to watch long videos.
If you ask any marketer, they will tell you that longer videos usually receive higher conversion rates. So, the long-form content strategy is a great strategy and can help improve your conversions.
There’s no single type of video that can suit all marketing campaigns. Different businesses have a diverse target audience, and they require altered approaches to video content marketing. In the following topics, you will see a list of some of these types.
7) Explainer Video Content Marketing
These videos are all about telling the viewer why a particular person chose your service and how he ended up with the solution. It tells them exactly what makes your business solution a want, or necessary still, a need.
This would mean that your consumer base will better understand what to expect from you through these explainer communication videos. This would mean that they will not harbor any expectations your business does not claim to fulfill and would be very clear about what you provide.
8) Educational Video Content Marketing
Similarly, an Educational Video shows the potential consumer the “how-to” of your product or service.
These videos are planned with precision and tend to take every bit of information, break it down, and serve it to the audience in the simplest ways possible. It makes things easy for them, and ease, as we all know, is the ultimate attraction in today’s time.
9) 360-degree and Augmented Reality videos
Another innovative video content marketing strategy is 360-degree videos. The realism felt by the viewer in these videos makes them feel as if they are inside the content.
Being able to look at the content from many angles gives them an experience that stays with them. Similarly, there are augmented reality videos. In these videos, a digital layer is added over the reality, but it looks natural, as accurate as it can get in the virtual.
10) “How To” Video Content Marketing
Do people contact your service and ask about how something works? Do you want to show how something works? You should create a “how-to” video if the answer is yes.
It will help you engage your audience, increase brand awareness and improve your conversions.
People like to learn how to do something, and if you can show them how, they will pay attention. You can educationally promote your business using this video marketing strategy.
11) Event and Branding Video Campaigns
Apart from these striking innovations, there are important events and branding video campaigns.
These events should be audience-specific, focusing on culture and values to strengthen its brand in the industry.
12) Live Video Content Marketing
Another major revolution in consumer-company interaction has been Live videos.
The video live streaming strategy is about using video marketing to grow your audience and build authority in your niche. That’s why you need to create videos that your target audience will enjoy and want to watch, including several types of lives.
- For example, behind the scenes snaps A tour of your office’s working. You can introduce to your consumer base the best among your employees. It also makes them feel more involved and gives meaning to the phrase “we’re a family,” which firms commonly use.
- Webinars: Training videos, explanatory demonstrations of your online platform, debates, interviews, among many other ideas.
- Speeches: If you’re going to a marketing seminar and show your abilities to an audience, why not put it live on Facebook or Youtube?
- Events: SpaceX used a live webcast of rockets being launched, making these viral, as these inherently are viral
With Social Media giants starting their “going live features,” this has become quite a trend of late. So, you might want to give it a try to give your video content marketing the much-needed boost.
You can use this strategy if you like presenting in front of an audience or connecting with people to learn about their needs and desires. If you want to use this video marketing strategy successfully, you need a camera and a quality microphone to record your videos.
Your consumers get to comment on what they see, and given that you’re active with the replies, you’re sure to build a bond that goes beyond orders and transactions.
13) Thought Leadership Video Content Marketing
You can use video to encourage others to share your website or product or establish your reputation as an expert or authority on a particular topic.
A video strategy for thought leadership means creating video content that will educate your audience and encourage them to share it with their friends. The more people share your videos, the more exposure you will get.
14) Create a Webinar Video Content Marketing
The video webinar strategy is a combination of video and voice. You can use video and voice to provide people with training sessions and online meetings and promote your products and services.
A webinar is a web-based presentation typically formulated for multiple audiences. Having a webinar strategy means creating videos that provide an online meeting experience to increase your conversions.
15) Videoblogging
The video blogging strategy can make your blog more popular and bring more traffic. People like to watch videos on their blogs or websites.
You can use this strategy to provide them with fresh and new content and promote your blog and website by providing a link to your blog in the video’s description section. Many marketers use the video blogging strategy to get visitors back to their sites after leaving them.
16) Video Podcast Content
The video podcast strategy is video content available on your website or blog, but you don’t have to watch it live on your website or YouTube. A video podcast is a video where you don’t have to show your face.
You can provide valuable content with your voice only with suitable music playing behind. Video podcast strategy is becoming more popular nowadays among marketers because it’s a great way to offer valuable content to your audience without exposing yourself.
17) Animation Strategy
The animation strategy is a strategy that uses animation effects in your videos. People are drawn to video because of the human element, so when you use an animated character or graphic, make sure it’s designed with this in mind. It’s important to note that the animation in your videos should have a purpose, so don’t just add it for the sake of adding it.
Animation is also great for explaining how something works without being boring or cheesy. Since people enjoy watching animations, this strategy can increase your conversions dramatically.
18) Social Networking Video Content Marketing
You can use video to promote your social networks. You can use videos on your social media profiles and make them more popular by sharing the videos with your followers. It would be best to make it easy for people to share these videos with their friends and followers on Facebook, Twitter, LinkedIn, and other social media sites.
An essential thing in this strategy is to create high-quality content that will attract the targeted audience to watch it and share it on social media sites.
19) E-book or Whitepaper Video Content Marketing
The e-book or whitepaper strategy is straightforward. You can create video content, convert it into PDF format, and make it available for download on your website. This video strategy is simple, but it still works for many people.
You can use this strategy to make your website or blog more popular and promote your business or service. You can also use a video e-book or whitepaper strategy to sell your products and promote affiliate offers.
20) Personal Brand Video Content Marketing
You can create videos that are related to your brand. This type of strategy is straightforward, but it’s very effective. You can use this video marketing strategy to build trust with your audience, especially if they aren’t familiar with you yet.
If they know you already, they will have more confidence in your business and become your customers eventually. They will also be willing to buy from you if they enjoy your content.
21) Motivation Video Content Marketing
The video motivation strategy is about creating videos that motivate people and bring them to their goals. You can use this video marketing strategy for all sorts of business and personal goals.
It’s a great motivational strategy, and it works for both men and women. You can use this video strategy to promote yourself, as well as to promote other people.
22) Video Interview
The video interview strategy is about creating interviews with others. In this strategy, the marketer will interview an expert in your business field. You can use the video interviews strategy to promote your business and promote a cause or a charity.
People benefit a lot from this type of marketing video because the expert shares lots of valuable knowledge in this type of video. The audience loves to watch this kind of knowledgeable video.
23) Video Testimonial
This video testimonial strategy is a simple technique for building trust and credibility with your audience.
The testimonial strategy creates videos that show how others have benefited from using your products or services. Many companies already use this type of marketing video strategy to increase awareness and trust in their business.
24) Video Shorts Strategy
The video shorts strategy is about creating short videos. The length of the video should be between 30 seconds and a minute. Video shorts are trending right now, so you can use this video strategy to attract attention to your product.
You can use the video shorts strategy to promote your business or use it for affiliate offers. Video shorts give excellent results and conversions if you include a proper call-to-action within the video.
25) Headline Optimization
The very first and probably the most important is the headline.
Imagine you are scrolling down search results on YouTube. What does it take to make you stop at a video? It is either the template or the title.
When it comes to framing titles for your video, it is better to go with simplicity and avoid complex titles. A title can be catchy yet simple at the same time. It is about representing your video as a solution, an entertaining one at that.
Aren’t you curious to know how Neil Patel got over 25 thousand subscribers this year?
Another commonly used and effective strategy to enhance your video content strategy is providing video testimonials or reviews from other customers.
No matter how old this strategy gets, there’s nothing more reassuring than watching someone from among ourselves vouch for a product or service.
When the viewer listens to another customer explaining their journey with fondness, he can’t help but get a little more involved. That’s how powerful the medium is.
26) Video Content Marketing Plan
Now that you know about the efficiency of video content as a marketing strategy, there are some critical factors to consider before starting it. Your marketing plan is undoubtedly one of them.
Being crisp and specific about the purpose of the video is by far the most important. No matter how creative your content is, it turns redundant if you are unsure about the objectives. Create specific and measurable KPIs. Use the SMART methodology.
After watching the video, if the audience has to think twice about what you want them to do, well, your purpose isn’t served.
A thorough brainstorming session can ensure this. Sit with your colleagues and point out the one primary purpose behind creating that particular content.
Similarly, knowing your target audience and the course of action you wish to inspire in them should be clear. You’re not creating a movie for a film festival. Hence, creativity shouldn’t hinder the primary purpose.
The video must entertain, but a smooth transmission of information is paramount. To start with, know the reason why you are making the video.
Whatever you want to tell in the video, do it by keeping your target audience in mind. Given that you follow these necessities, your video content marketing strategy is destined to be successful.
In Conclusion
Video marketing is a great way to promote your business on the web, and you can use it to reach millions of people online. If you want to create a successful video marketing strategy, you need to make sure that your videos are easy for people to watch and share.
Videos are not the future anymore. It’s a type of content vastly used nowadays. Last year statistics about Facebook show that users accumulate 8 billion daily views watching videos.
This amount is an example of what videos represent today and what they will be for the future of marketing. If you’re not into videos, you should start thinking about entering right away.
Most of the newbies on videos forget about the basics when producing their own. Here we listed seven main points you have to think about before starting your video campaign.
You can’t force your viewers to watch your videos from beginning to end. You need to create videos that people will find interesting and share on social media networks with their friends and followers.
To be effective, you need to create engaging and helpful videos to help people solve their problems or meet their goals. The strategies mentioned above work very well, and you can use them to promote your business effectively.
They are quality of video, repurposing, optimization, creativity, originality, planning the type of video (including lives), headlines, and planning. Do you have any other advice for those starting video campaigns? If so, feel free to leave your comment below.
You’ve got great insights about the Article, Thanks and keep up the good work!