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AbelsonTaylor

Abelson Taylor

What is AbelsonTaylor?

For more than 35 years, Abelson Taylor has specialized in the field of health and wellness. They reveal the emotional side of science, digging into data to tell the human story. They discovered the human story in virtually every existing therapeutic category.

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AbelsonTaylor Services

Their agency has many performers, thinkers, and creators, each with a different perspective. Regardless of the type of work or channel, they create the perfect blend of experiences that meet the needs of the client's brand.

Product launches
Product launches

They position brands to make an impact when they enter the market. Providing them with the right impetus to continue their life cycle.

Patient communicaton
Patient communicaton

The emotions they extract from the data overcome obstacles and reach the human story.

HCP Communicaton
HCP Communicaton

They're talking about science, so they can talk at a level with medics about the data that defines their decisions.

Core Sales Aids
Core Sales Aids

Managing all leverage, accounts and projects to increase sales to pharma brands.

Message Development
Message Development

Marketing lead consumers to their clients' brand by attracting advertising in media and Broadcast/Video.

Campaign Development
Campaign Development

Creating, developing, and launching new products for their clients in the medical market. Tracking of CRM and leading promotional campaigns.

Skills

CRM . Digital Marketing . Influencer Marketing . Media Planning . Production Art . Sales . Web Development

Locations

Headquarter Information

433 West Van Buren St Suite 650N Chicago, IL 60607
(312) 894-5500
[email protected]

All Locations

Chicago, Il

AbelsonTaylor Case Studies

Dexilant
Dexilant

The Intermezzo sleep drug campaign, which Taylor describes as "just a beautiful, beautifully animated, very unique piece of work," has won several awards, as has Dexilant, Takeda's GERD drug site. One of the most easy-to-navigate websites they've developed.

CooLief
CooLief

Demonstrating empathy while at the same time persuading patients to find a better solution. Osteoarthritis, the Visible Pain campaign shows an arrow in the knee, emphasizing that patients should do something about their pain, not try to just walk away.

Kengreal Campaign

Percutaneous-coronary intervention (PCI) h a procedure used to treat the narrowing of If arteries of the heart Physicians use a catheter to place a (tent wi the arteries that are narrowed or blocked by the buildup of plaque. During the procedure, ft is very important to keep blood flowing you don't want activated platelets forming clots around the stent and causing blockages It's very important you're trying to open up. KENGREAL is an IV platelet inhibitor specifically designed to use during PCI. Its fast onset of action (2 minutes) allows physicians to rapidly inhibit platelets and keep them sidelined until they are needed again shortly after the procedure is over. This key brand feature was the inspiration for the now KENGREAL campaign and the metaphor of plate-lots as football players strongly resonated with physicians.

Avanir Pharmaceuticals

Avanir Pharmaceuticals has launched a national, multi-channel campaign to raise awareness of the PseudoBulbar Affect, a neurological condition that is often overlooked and untreated and that occurs secondary to a specific neurological lesion or condition.
The PBA Film materials promote the documentary Beyond Laughter and Tears: A Journey of Hope and raise awareness of the PseudoBulbar Affect, or PBA-sudden, frequent, and uncontrollable crying and/or laughing that doesn't match the way people feel. By superimposing large-scale images of the main characters' faces over scenes of things they dream to do, we generate interest with the emotional impact of PBA.

Marketing Agency's Mission

AbelsonTaylor Mission

Removing information barriers, to help women learn more about themselves and understand that they do have the power to make decisions and talk about how they want to live their lives.

Work With Abelson Taylor

AbelsonTaylor Testimonials

“Great group of hard working, creative people.”

Trent Raleigh
Real Estate Counsel at sPower

"This is an incredible pharmaceutical advertising agency with a large roster of clients. It's amazing: I worked for these guys back in 93 and just recently, and I know so many people who've been hired there and love the environment. Their offices are fantastic--borderline Silicon Valley in looks with ample benefits."

Robert S.
Lake View East

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