The Czarnowski Collective is a homegrown collective of talents assembled under one roof to tackle the challenges of the world’s most forward-thinking brands. We build people-driven experiences.
Czarnowski Collective Marketing Agency’s Services
We’re a collective of thinkers, creators, limit pushers, go-getters, and storytellers that produce brand-defining experiences. But you can call us Czarnowski.
While many things have changed since our story began more than 70 years ago, customer service and family values are still at our core.
Czarnowski Collective Location
Czarnowski Collective Cilents
Boeing needed to change their presence at the Oshkosh Airshow from a traditionally executed trade event to a welcoming, fun, and enlightening experience.They turned to the Czarnowski Collective to strategize and execute the event. Boeing Plaza became the center of enjoyment at EAA AirVenture.Historically, Boeing’s presence at the event was set up mainly for transactions…a retail store, areas to renew and purchase digital flight apps, and spaces for a few corporate meetings. As a premier sponsor, and with their exhibit positioned at the center activity, on Boeing Plaza, we needed to rethink the Boeing experience at the show. To start fresh, we challenged convention beyond the traditional exhibit to provide new thinking for how to engage the audience in a deeper story. The brand presence at EAA should be about creating an EXPERIENCE that attracts and immerses visitors into the world of Boeing. Ultimately, at the forefront, was a necessity to establish emotional connections with Boeing that would last for years to come.To create a Boeing destination that reinforces Boeing’s leadership position in General Aviation, we needed to ENTICE people to visit & explore, ENGAGE in activities related to their interests, IMMERSE them in the Boeing story & products, and INSPIRE discussion & advocacy. To do this, the audience needed to be at the center of everything. Getting in the hearts and minds of EAA attendees and exploring what they want ensures the creation of an experience that connects them to the Boeing brand. With this in mind, we developed a plan that impacts each one of the diverse audience’s needs, from family enthusiasts and aircraft owners/pilots to influential journalists.By researching each of these audience types, we focused on areas within the exhibit to welcome and engage with them. Fun activities for youth interaction were important, as Boeing commits to inspire the next generation of aviation professionals, and they announced a partnership with United Airlines at the event in support of this effort. We also concentrated on Boeing products and services and valuable Boeing programs, such as their Confident Travel Initiative, which teaches about safety measures within aircraft to mitigate risks associated with COVID-19 while flying.In the end, we created a Boeing destination at EEA that delivered an emotional experience that attendees loved. It was hot. It was loud. It was amazing!
Inviting Structure for all Visitors
Open-Air Gathering Places & Flight Line Observation Decks
Youth Engagement Areas
Educational Forum Theater
Product Demonstration & Customer Service Areas
787 Flight Simulator
Boeing Company Retail Store
Selfie Platform for Social Media Posts
Corporate Meeting Room & Lounge Areas
Pebble Beach Concours d’Elegance is one of the world’s premier luxury automotive events. Rather than merely being present at the event, Mercedes chose to use it as a platform to engage with their target customers face-to-face.To produce an immersive and memorable experience, Mercedes needed a multi-faceted solution where compelling storytelling and dynamic design interacted within a seamlessly executed environment. And, with our diverse family of brands, we were uniquely positioned to deliver it.The space needed to balance the typical amenities the Concours audience expects with a design that reflected Mercedes’ forward-thinking, modern and high-level approach to their brand.The experience, unlike previous years, put the spotlight directly on Mercedes’ AMG division and its 50-year anniversary—a monumental milestone that required an equally impressive story.The goal was to showcase a varied lineup of vehicles for attendees to engage with, representing AMG’s past, present and future in its racing, street and future line of vehicles.We created an experience that embodies ultimate perfection while telling a story of progressive innovation and culminating in the apex of automotive design and performance.
Czarnowski Collective helped Kubota reinvent their annual Connect Dealer Meeting experience to meet social distancing guidelines while connecting with a dealer network of 3,000 across 4 regions of the United States.
The hybrid event blended a broad online audience with a smaller live audience centralizing all content and engagement through the Connect Virtual Platform.Integral to the experience, the general session set became the hub for live stream presentations, panel discussions, and pre-recorded product demos.The onsite Kubota staff hosted collaborative zoom meetings with dealers in branded meeting spaces that provided active backdrops for the virtual exhibit hall.The physical audience registered, received complimentary masks, and passed a temperature check. Other health and safety measures were in place including single-serve hospitality items, sanitization stations, and socially distanced seating throughout.To wrap the day country recording artist Brad Paisley performed a virtual concert for the entire audience from his home in Nashville, TN.
United States Postal Service fills the lead generation gap via an online virtual exhibit space.Czarnowski Collective has been delivering the USPS trade show program for a number of years. Still beaming from the award-winning USPS CES Exhibit Experience, COVID-19 entered and the team found themselves staring at a growing list of canceled shows. We knew we needed to quickly pivot our approach to digital in order to stay connected to their trade show audience base and continue to generate leads to build on the momentum from the CES experience.Leveraging the CES exhibit design as a blueprint, we created an interactive virtual experience as a platform for exploration of featured USPS products, services, and marketing messages. Offerings included a series of informational and engaging content, including; marketing videos, product interactives, a digital arcade, and a postcard opportunity to invite colleagues to the dynamic virtual space. With this new online experience, not only can USPS drive traffic from trade events to this site, it is also opened a channel to organic traffic that increases both B2B and B2C lead generation.
After moving their U.S. headquarters from New Jersey to Atlanta, Mercedes-Benz wanted to become a part of their new community. So they bought the naming rights for the still-under-construction Atlanta Falcons stadium and needed a partner to create interactions that would connect with visitors.
We worked with Mercedes to develop branded activations that were engaging, educational and, most importantly, fun for sports fans and automotive enthusiasts alike.The hybrid area is staged like an electric gas station of the future, making it a natural fit for a phone charging station—and the perfect mix of functionality and engagement for fans.To showcase the power of AMG, we used virtual reality sleds to replicate the wind blowing through your hair as you cruise down the highway in a luxury vehicle.The Feather Wall is a signature element. Stepping into the stadium, visitors are met with a beautiful Mercedes banking on a turn like it’s racing directly onto the field.Our top-notch designers and engineers delivered at every stage of the game to create a winning experience for both the brand and visitors at Mercedes-Benz Stadium.
Amazon wanted a Disney-level experience to promote their new Jack Ryan Prime series at Comic-Con. So they hired Media Monks to create an expansive virtual reality experience. And when Media Monks needed help designing and executing it, they came to us.
The result was the country’s largest virtual reality experience at the world’s biggest comic and pop culture festival. The authentic outdoor experience turned Comic-Con’s parking lot into a Yemen city block and completely immersed attendees in the adventurous world of Amazon’s unassuming hero, Jack Ryan.The experience’s most buzzed-about activation was the training field, where attendees were turned into ‘Jack Ryan’ trainees and sent off to complete a daring mission.The experience covered nearly an acre and a half and housed three distinct activations that ranged from the mind-bending to the heart-pounding.Amazon was thrilled with the exposure and attention the Jack Ryan Experience received. With one of Comic-Con’s longest lines, it was no surprise the attendance goal was exceeded by more than 1,000 visits per day.“We partnered with Czarnowski because we had worked with them on many other projects doing big installation builds before. And with this one, it was one of the biggest installations we’d ever done. We needed a partner we could totally trust to execute it.”
– Chris Byrne, Director of US Partnerships and Production, Media Monks
Czarnowski Collective Mission
Then Czarnowski might be your kind of place. Joining the Czarnowski family means having the opportunity to be more than a number, more than a job title, more than a spectator. Because our people are at the center of everything we do. And we do it all.
We hire the best and brightest minds in the industry. In return, our employees can expect a flexible environment that nurtures talent, fosters inspiration, supports hard work, and acknowledges contribution.