MMC has helped build some of the world’s most powerful consumer brands. They make brands “talkable” and find authentic ways to plant them firmly in the cultural zeitgeist. They strategically break down the barriers to spark conversations and create emotional connections.
Using data, expertise, and technology, MMC creates personalized and connected experiences that deliver transformative business outcomes. They provide clients integrated marketing solutions that can be scaled as their business grows.
MMC Case Studies
Outward appearances can be deceiving, which is why going beneath the surface can give you an entirely new perspective on life. And that's true for psoriasis, a condition which appears on the surface of the skin but starts inside the body. To raise awareness, we launched the INSIDE PERSPECTIVE campaign which included engaging content where both a TV host and fashion journalist with psoriasis swapped worlds for a day with a fellow patient and fan. Through video, they shared their personal stories, educated about the condition and highlighted the importance of tackling treatment from within.
#BadHairDay had a messy problem. It was mentioned 17x more often than #GreatHairDay on Instagram. And we knew we had a cultural opportunity on our hands. We hosted a 2-week, real-time consumer intervention with custom-made content that flipped the conversation, grew Pantene’s social following and led to increased product trial.
When you ask people about the next great invention they’d love to see, they’ll say flying cars and teleportation microwaves. We elevated Merck’s corporate reputation with key audiences by reminding people medicines are the most important innovation of all.
Linking a brand to an important cultural conversation increases credibility and relevance.
We saw that 90% of all marketing content is directed by men. That’s unfair to women. And it also contributes to their skewed portrayal in media. To affect real change, we asked 10 female creators to craft content representing what “Feminine by Design” means to them.
The results: 55M organic social impressions, 36M organic video views and we increased brand relevance by over 20%.
We helped CoverGirl build a bond with Gen Z where it mattered most. We launched the first ever Coverboy and saw the brand’s relevance skyrocket and sales lift as the campaign took off. We wish we could give you the exact sales figures.
We helped elevate Aflac’s long-standing commitment to childhood cancer with the launch of their innovative cornerstone, My Special Aflac Duck® - an animatronic duck the company aims to donate to every child age three and older diagnosed with the disease. This social robot is making a direct impact on the lives of children with cancer by helping them cope with treatment through interactive technology, life-like movement and emotions, and becoming a comforting companion when kids need it most.
To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.