Every day brings new trends in the world of retail. Window shopping is one example of a trend gaining traction…
"Good tactics can save even the worst strategy." Strategy – This is a term that is often bandied about in…
Sales. The word conjures up images of numbers, targets, and pressure. At the same time, these components are indeed integral…
Pricing is one of the most crucial aspects of a firm’s pricing strategy. The target segment and the market share…
Every company wants its products to reach the right customers. There needs to be a smooth flow of communication between…
How do you assess your marketing campaigns? Marketing metrics are crucial to your marketing campaigns. After all, how else can…
People see building a brand as being fundamental to succeed in the crowded marketplace that exists today. Differentiation is one…
We all have goals to achieve, but are we all goal-oriented? We all wish to live a meaningful life. But…
A buyer meets a seller in the marketplace. Our buyer needs the product our seller has to offer. So, we…
The purpose of marketing is to attract an audience to your brand. That’s why marketing is a vital part of…
Why are people asking brands to be silent? Social media is a wonder of our times. It is a space…
Are you targeting a wide set of market segments? What does your business need to succeed? Yes, having a groundbreaking…
Developing a career as a consultant can open many opportunities. A career in sales continues to attract young people. After…
Is your customer base receiving one message? Marketing is all about knowing who you are speaking to. The marketing message…
Businesses have a lot of room to grow at the local level To sell a product or service, a company…
Loyal customers help brands increase their customer equity What do the most prominent brands have in common? They all have…
Is your marketing strategy up-to-date? How can a company best serve its customers? Isn’t this one of the biggest questions…
"If you build it, they will come." A memorable quote from the 1989 movie "Field of Dreams" with Kevin Costner.…
Decide your target market Whenever you start a business, some questions need to be answered. One of these questions is…
Marketing is as much about your team as it is about planning a course of action. If there's one thing…
For freshers graduating from college and into the industry as job seekers, an internship is essential as it gives pace…
Searching for answers about what a marketing consultant does? Or how to become one? You're in the right place. Here…
Even little changes can make a difference. Are you planning on making a difference? So what changes are you making…
Digital Marketing for Dummies: Where to Start? Marketing has been all about connecting with your audience. At the right place.…
Advertising, Marketing, and Design serve as a bridge between consumers and the company's products/services. These are fast-paced industries. Advertising agencies…
We hear about the importance of brand development all the time. The process is lengthy and extensive, and it lays…
Amy is a freelance graphic designer. Working freelance is convenient for her as she travels around the country with her…
If you’re considering starting a consultancy agency, a freelance business, or looking for a new job anytime soon, it’s essential…
Does Selling to Millennials Require Specific Techniques? It’s not so simple to know precisely how to sell to millennials. Although…
Over $70 billion is spent on digital marketing in the US, taking Digital Marketing Courses is now more useful than…
A strategic marketing plan goes a lot farther than the editorial calendar or a digital marketing campaign. Scheduling social media,…
Traditional vs. Digital Marketing: Evolution of Digital Content Marketing has been inside our homes forever, being part of our family…
Despite being absent from the largest social media websites in the West, China is the undisputed champion of social media.…
Steve Jobs, the co-founder of Apple, is best remembered for giving us revolutionary products like the iPhone. He left behind…
One of the in-house innovations that large companies have invested in is the social media command center. These rooms have…
Marketers are always looking for the next big thing. Something that helps their clients and brands to stand out. Often…
Crowdsourcing marketing is a great way to get your marketing stuff done without you lifting a finger. These ten sites…
Whether or not you have done something to build your personal marketing, your brand, or improve your online presence, it…
As new social network platforms emerge almost overnight, you must be up to date to know the top social media…
![Basic SEO Tips for Beginners [In 2021]](https://totempool.com/wp-content/uploads/2019/08/SEO_75e7f52e305670c6fba8b69b5584fb2e_2000-800x600.jpg)
Although the term search engine optimization (SEO) is used everywhere, it is surprising that many business owners and marketers don’t…
Social media marketing has gone from a job that others might scoff at to a full-time and highly-demanded career. Knowing…
If you’re on Facebook, you know the platform has a particular way to control engagement and enable your posts to…
![15 [GREAT] Techniques to Grow Your Social Media Organic Reach](https://totempool.com/wp-content/uploads/2019/08/Organic-Social-Media-Growth_718429023dda8f25f92a76aa0f74c077_2000-1600x1067.jpg)
If you’re on digital marketing, you’ve probably noticed, it’s not a walk in the park to achieve a high social…
How to market your business on social media? Well, things have changed a lot since a few years ago. In…
Black Friday is a tag phrase attached to what has been for decades the biggest shopping day of the year…