Marketing

Brand Sponsorship is one of the fastest-growing marketing forms in the US. Basically, companies offer cash or in-kind fees in return for access to communicate… Read More »All About Brand Sponsorship: Learn With Successful Examples

A strategic marketing plan goes much further than the editorial calendar or a digital marketing campaign. Scheduling social media, creating email marketing campaigns, or updating… Read More »Strategic Marketing Plan: All You Need To Include

Why have Digital Marketing KPIs become crucial for tracking a company's success? The marketing budget has been one of the most discussed topics in marketing… Read More »17 Essential Digital Marketing KPIs You Need ASAP

A company has an excellent idea for a new product or service, but how do they know if anyone else will want to buy it?… Read More »Brand Development: The Step-By-Step Playbook For Your Brand

It seems like every business these days is talking about customer experience and how it will revolutionize their industry. Whether you own a digital agency,… Read More »A Full Guide To Implement Customer Obsession in Your Business

Cross-marketing is a practice used to promote and sell products or services to a target audience of other businesses. It's a type of brand association.… Read More »What is Cross-Marketing? Get Ahead Of Competition With It

Whether a small boutique or an international luxury brand, all fashion brands need to market their products to get them into the hands of as… Read More »Fashion Marketing: Everything You Need To Know About It

Most marketers understand the importance of strategic planning and research, but the word 'marketing' often makes them stumble. They don't know how to define it… Read More »What Is Marketing Myopia? The Full Guide.

This article will explore the foot-in-the-door technique and apply it using a simple and easy-to-use platform, LinkedIn. Before moving on, let's learn about the meaning… Read More »What Is The Foot-In-The-Door Technique And How To Apply It?

There are several instances in life when a person can learn from observing the world around him, which also applies to organizations. When a firm… Read More »What Is A Marketing Case Study? See Examples And Write Yours

Are you struggling to create a unique Facebook Ad but can't seem to think outside of your competitors' box? The Facebook Ad Library is a… Read More »Facebook Ad Library, Spy & Win Competition: A Full Guide

Economics is one discipline that drives the world. This makes it extremely important to understand the concepts of economics. Also, these concepts form an essential… Read More »What Is Marginal Benefit? Learn How To Calculate It

With more than 250 million monthly active users, Pinterest is an effective platform for driving traffic to your blog or website. But with so many… Read More »Pinterest Engagement: How to Be More Successful With Pinterest Posts

Every business, big or small, needs to make its presence felt. The responsibility for making noise about the firm’s offerings lies with the marketing department.… Read More »What Is A Marketing Brief? How To Create One And What To Include

There seems to be no escape from advertising in the world today. From Youtube to Facebook to Spotify, they are everywhere. Recently, Netflix announced moving… Read More »What Is Ambush Marketing? Pro, Cons, Types – The Ultimate Guide

To succeed today, one needs to let go of older working methods. This is because everything is dynamic and continues to evolve at a rapid… Read More »What Is An Integrated Marketing Agency? When Do You Need One

You have set up a firm. Now you would like to go ahead and inform people about your offerings. Firstly, you spread awareness about your… Read More »International Marketing: The Full Guide

Ecommerce – This has become an inseparable part of our lives today. Every one of us is always "adding to cart" at one time or… Read More »The Essential Guide Of An eCommerce Consultant: Choose Or Become One.

Return fraud is the type of fraud where customers take advantage of a retail store’s return policy to gain financially at their expense. This article… Read More »Return Fraud: What is? How to Identify And Reduce It On eCommerce?

Product – The core of any business. For a business to be successful, people must be aware of its product and the benefits it has… Read More »Pragmatic Marketing Framework: The Full Guide

You have decided to start a business. It has an online presence (Of course it has, it’s 2022!) You have impressive website traffic metrics. But,… Read More »CRO Marketing: An Essential Guide For Successful Campaigns

This article will look at what intent-based marketing is and why many consider it the future of marketing. The text will explore how intent-based marketing… Read More »What is Intent-Based Marketing? Why is it Called the Future of Marketing?

Society needs a large variety of products and services to function smoothly. Individuals set up businesses, big and small, to fulfill these needs. However, the… Read More »How To Make A Successful Closing Call. A Step By Step Guide

What are the 7 functions of marketing? All marketing functions are necessary for a business? This is a question that many owners or CEOs have… Read More »What Are The 7 Functions Of Marketing? A Detailed Guide.

Every day brings new trends in the world of retail. Window shopping is one example of a trend gaining traction with consumers for a while… Read More »What is Window Shopping and How to Convert Customers?

Sales. The word conjures up images of numbers, targets, and pressure. At the same time, these components are indeed integral to sales. Having a great… Read More »What Is Sales Targeting? The Ultimate Guide to Sales Success

Pricing is one of the most crucial aspects of a firm’s pricing strategy. The target segment and the market share that a firm desires determine… Read More »What Are The Price Leadership Types? Which One Fits Your Business?

Every company wants its products to reach the right customers. There needs to be a smooth flow of communication between the producer and the consumers… Read More »Channel Management: When and How Should You Use It?

How do you assess your marketing campaigns? Marketing metrics are crucial to your marketing campaigns. After all, how else can a company know if its… Read More »How to Calculate Conversion Cost and Why It’s Key for Your Company’s Success?

People see building a brand as being fundamental to succeed in the crowded marketplace that exists today. Differentiation is one of the reasons why brands… Read More »What’s Off-Brand? Learn About Its History and Players

A buyer meets a seller in the marketplace. Our buyer needs the product our seller has to offer. So, we have both supply and demand.… Read More »What Is Market Clearing Price? How Does It Bring About Market Equilibrium?

The purpose of marketing is to attract an audience to your brand. That’s why marketing is a vital part of your business strategy. And a… Read More »What Are the 5 Ps of Marketing? How Can You Efficiently Apply them?

Why are people asking brands to be silent? Social media is a wonder of our times. It is a space where people can express themselves… Read More »Silence, Brand! Marketers, Don’t Do Social Media Before Reading It

Are you targeting a wide set of market segments? What does your business need to succeed? Yes, having a groundbreaking idea is important. Recruiting the… Read More »What Is Differentiated Marketing? Why Can It Be Your Competitive Advantage?

Is your customer base receiving one message? Marketing is all about knowing who you are speaking to. The marketing message you put out there will… Read More »What Is Undifferentiated Marketing? Can It Spell Success For Your Business?

Businesses have a lot of room to grow at the local level To sell a product or service, a company must use various channels. Promoting… Read More »What Is A Local Sales Network And How To Build One?

Loyal customers help brands increase their customer equity What do the most prominent brands have in common? They all have loyal customers who always choose… Read More »What Is Customer Equity? Why It’s A Key Metric For Business Success?

Is your marketing strategy up-to-date? How can a company best serve its customers? Isn’t this one of the biggest questions every business owner needs to… Read More »How Can Marketing Information Management Help Your Business Succeed?

Decide your target market Whenever you start a business, some questions need to be answered. One of these questions is who you will be marketing… Read More »What Is Concentrated Marketing? Is It The Right Solution For Your Business?

Marketing is as much about your team as it is about planning a course of action. If there's one thing that all branches of marketing… Read More »What is Field Marketing And How to Plan Successful Campaigns?

Even little changes can make a difference. Are you planning on making a difference? So what changes are you making for the environment? For years,… Read More »What Is Sustainable Marketing And Who Are The Key Players

Digital Marketing for Dummies: Where to Start? Marketing has been all about connecting with your audience. At the right place. At the right time. Digital… Read More »Digital Marketing for Dummies: Start Your Campaign Today

Does Selling to Millennials Require Specific Techniques? It’s not so simple to know precisely how to sell to millennials. Although they’re on social media and… Read More »How to Sell to Millennials: 8 Essentials You Should Know

Traditional vs. Digital Marketing: Evolution of Digital Content Marketing has been inside our homes forever, being part of our family lives in our TVs and… Read More »Traditional vs Digital Marketing: Where to Spend Your Budget?

Despite being absent from the largest social media websites in the West, China is the undisputed champion of social media. The sheer size of the… Read More »Chinese Social Media: Creating a Winning Strategy

Marketers are always looking for the next big thing. Something that helps their clients and brands to stand out. Often that means taking existing platforms… Read More »Indispensable Factors For Creating Your Video Content Marketing Strategy

As new social network platforms emerge almost overnight, you must be up to date to know the top social media sites for business and their… Read More »Top Social Media Sites For Business

Although the term search engine optimization (SEO) is used everywhere, it is surprising that many business owners and marketers don’t truly understand how it can… Read More »Basic SEO Tips for Beginners [In 2022]

If you’re on Facebook, you know the platform has a particular way to control engagement and enable your posts to be seen in your follower… Read More »How to Increase Facebook Page Likes Organically: 22 Techniques

If you’re on digital marketing, you’ve probably noticed, it’s not a walk in the park to achieve a high social media organic reach. There are… Read More »15 [GREAT] Techniques to Grow Your Social Media Organic Reach

How to market your business on social media? Well, things have changed a lot since a few years ago. In the past, you used to… Read More »How to Market Your Business On Social Media: The Ultimate Guide

Black Friday is a tag phrase attached to what has been for decades the biggest shopping day of the year: the day after Thanksgiving. Several… Read More »Remarkable Black Friday Marketing Strategies and its History Boosting Sales