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Strategic Marketing Plan: Take Your Marketing To The Next Level

A strategic marketing plan goes much further than the editorial calendar or a digital marketing campaign. Scheduling social media, creating email marketing campaigns, or updating the content on your webpage is essential. Still, the concept behind the scenes determines whether your marketing tactics will be successful. A strategic marketing plan describes the mission, vision, processes,… Read More »Strategic Marketing Plan: Take Your Marketing To The Next Level

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Shopper Marketing: The Key to Unlocking Big Revenue

Shopper marketing has become an increasingly important tool for businesses seeking revenue increase with less investment. Traditionally, marketers have focused on targeting consumers through traditional television, radio, print, and digital channels. However, with the rise of the digital age, shoppers are using more online channels than ever to find what they need and make purchasing… Read More »Shopper Marketing: The Key to Unlocking Big Revenue

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What Is Concentrated Marketing? Is It The Right Solution For Your Business?

Whenever you start a business, some questions need to be answered. One of these questions is who you will be marketing to. Are you using a concentrated marketing strategy or opening your reach? Deciding your target market isn’t something simple. There’s no book of instructions that you can follow to answer these tough questions. However,… Read More »What Is Concentrated Marketing? Is It The Right Solution For Your Business?

marketing brief

What Is A Marketing Brief? How To Create One And What To Include

Every business, big or small, needs to make its presence felt. The responsibility for making noise about the firm’s offerings lies with the marketing department. Creating the next viral advertisement or generating hype for your company’s marketing efforts is essential. And for that to happen, the foundation of your marketing efforts needs to be firm.… Read More »What Is A Marketing Brief? How To Create One And What To Include

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How to Calculate Conversion Cost and Why It’s Key for Your Company’s Success?

How do you assess your marketing campaigns? Marketing metrics are crucial to your marketing campaigns. After all, how else can a company know if its marketing efforts are in the right direction? Conversion cost or cost per conversion is one such marketing metric. In this article, we will discuss the same. When it comes to… Read More »How to Calculate Conversion Cost and Why It’s Key for Your Company’s Success?

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What Is Customer Equity? Why It’s A Key Metric For Business Success?

Loyal customers help brands increase their customer equity What do the most prominent brands have in common? They all have loyal customers who always choose them. These brands make sure that they invest in customer retention heavily. Aspects of their business such as customer relationship management become extremely important. And the top brands understand how… Read More »What Is Customer Equity? Why It’s A Key Metric For Business Success?

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How Can Marketing Information Management Help Your Business Succeed?

Is your marketing strategy up-to-date? How can a company best serve its customers? Isn’t this one of the biggest questions every business owner needs to answer. After all, no amount of promotion or advertising can help if your customers don’t trust you. How about following what the best companies do to ensure customer satisfaction? Unfortunately,… Read More »How Can Marketing Information Management Help Your Business Succeed?

The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques From 7 Tech Startups

The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques From 7 Tech Startups

“If you build it, they will come.” A memorable quote from the 1989 movie “Field of Dreams” with Kevin Costner. This sentence became famous for those starting tech businesses in the 2000s. Is it true? Can you just don’t care about having a growth strategy at all? This article will show you a hidden (and… Read More »The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques From 7 Tech Startups

Advertising Agency Jobs: Titles, Roles & Responsibilities

Advertising Agency Jobs: Titles, Roles & Responsibilities

Advertising, Marketing, and Design serve as a bridge between consumers and the company’s products/services. These are fast-paced industries. Advertising agencies are a hub for talent, but advertising agency jobs are hard to pin down. Advertising agencies’ departments are manifold. While these agencies might have a clear division into separate departments – creative, management, business development,… Read More »Advertising Agency Jobs: Titles, Roles & Responsibilities

Indispensable Factors For Creating Your Video Content Marketing Strategy

Indispensable Factors For Creating Your Video Content Marketing Strategy

Marketers are always looking for the next big thing. Something that helps their clients and brands to stand out. Often that means taking existing platforms to new heights—taking something familiar and adding a twist. Video Content Marketing has been around for years. It’s nothing new. But, it’s recently started to expand rapidly and evolve way… Read More »Indispensable Factors For Creating Your Video Content Marketing Strategy

Basic SEO Tips for Beginners [In 2022] cover

Basic SEO Tips for Beginners [In 2022]

Although the term search engine optimization (SEO) is used everywhere, it is surprising that many business owners and marketers don’t truly understand how it can help them. Starting with these basic SEO tips for beginners will undoubtedly make your decisions more accurate and save time and money, improving your investment return in the future. We… Read More »Basic SEO Tips for Beginners [In 2022]