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What is Cross-Marketing? Get Ahead Of Competition With It

Cross-marketing is a practice used to promote and sell products or services to a target audience of other businesses. It’s a type of brand association. It establishes a connection between your product and another brand, service, or company both target audiences may be interested in. In other words, cross-marketing is about sharing your target audience’s… Read More »What is Cross-Marketing? Get Ahead Of Competition With It

Incremental Revenue vs. Incremental Profit

Incremental Revenue vs. Incremental Profit: What’s Best For Your Business?

Revenue. That’s one thing we look up to check a company’s potential. Let’s say you hear a lot about a company. You’d say, let me check how much the company makes. And it makes sense, too. Furthermore, it makes sense why companies run after ways to generate incremental revenue. Wait, wait, wait! Wondering why we… Read More »Incremental Revenue vs. Incremental Profit: What’s Best For Your Business?

An image showing a strategic marketing plan being lay down

Strategic Marketing Plan: Take Your Marketing To The Next Level

A strategic marketing plan goes much further than the editorial calendar or a digital marketing campaign. Scheduling social media, creating email marketing campaigns, or updating the content on your webpage is essential. Still, the concept behind the scenes determines whether your marketing tactics will be successful. A strategic marketing plan describes the mission, vision, processes,… Read More »Strategic Marketing Plan: Take Your Marketing To The Next Level

Marketing Myopia

What Is Marketing Myopia? Learn To Avoid It In Your Business

Most marketers understand the importance of strategic planning and research, but the word ‘marketing’ often makes them stumble. They don’t know how to define it or what it entails. In essence, marketing myopia is an inability to see past the current to future possibilities. It’s a lack of imagination and a deficiency in creating strategies… Read More »What Is Marketing Myopia? Learn To Avoid It In Your Business

shopper in the marketing process during his path of purchase

Shopper Marketing: The Key to Unlocking Big Revenue

Shopper marketing has become an increasingly important tool for businesses seeking revenue increase with less investment. Traditionally, marketers have focused on targeting consumers through traditional television, radio, print, and digital channels. However, with the rise of the digital age, shoppers are using more online channels than ever to find what they need and make purchasing… Read More »Shopper Marketing: The Key to Unlocking Big Revenue

Vertical Marketing

Vertical Marketing: Definition, Strategy, and Examples

If you’ve been following the marketing and advertising industry, you’ve probably noticed a shift toward more “targeted” strategies. This is because of what we call the “vertical marketing movement.” The concept first emerged in the car rental industry in the 1980s. Since then, it has spread to many other sectors, with vertical marketing now being… Read More »Vertical Marketing: Definition, Strategy, and Examples

Target market people competition teamwork

What Is Concentrated Marketing? Is It The Right Solution For Your Business?

Whenever you start a business, some questions need to be answered. One of these questions is who you will be marketing to. Are you using a concentrated marketing strategy or opening your reach? Deciding your target market isn’t something simple. There’s no book of instructions that you can follow to answer these tough questions. However,… Read More »What Is Concentrated Marketing? Is It The Right Solution For Your Business?

marketing brief

What Is A Marketing Brief? How To Create One And What To Include

Every business, big or small, needs to make its presence felt. The responsibility for making noise about the firm’s offerings lies with the marketing department. Creating the next viral advertisement or generating hype for your company’s marketing efforts is essential. And for that to happen, the foundation of your marketing efforts needs to be firm.… Read More »What Is A Marketing Brief? How To Create One And What To Include

Ambush marketing

What Is Ambush Marketing? Pro, Cons, Types – The Ultimate Guide

There seems to be no escape from advertising in the world today. From Youtube to Facebook to Spotify, they are everywhere. Recently, Netflix announced moving to ad-supported plans to increase its user base. So, here’s the big question — How do brands grab the customer’s attention in an era where ads constantly bombard everyone? This… Read More »What Is Ambush Marketing? Pro, Cons, Types – The Ultimate Guide

What is Intent-Based Marketing? Why is it Called the Future of Marketing?

What is Intent-Based Marketing? Why is it Called the Future of Marketing?

This article will look at what intent-based marketing is and why many consider it the future of marketing. The text will explore how intent-based marketing has the potential to be one of the most significant changes in our industry in recent years. Companies are still trying to understand the best ways to reach their customers… Read More »What is Intent-Based Marketing? Why is it Called the Future of Marketing?

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How to Calculate Conversion Cost and Why It’s Key for Your Company’s Success?

How do you assess your marketing campaigns? Marketing metrics are crucial to your marketing campaigns. After all, how else can a company know if its marketing efforts are in the right direction? Conversion cost or cost per conversion is one such marketing metric. In this article, we will discuss the same. When it comes to… Read More »How to Calculate Conversion Cost and Why It’s Key for Your Company’s Success?

Differentiated Target Marketing

What Is Differentiated Marketing? Why Can It Be Your Competitive Advantage?

Are you targeting a wide set of market segments? What does your business need to succeed? Yes, having a groundbreaking idea is important. Recruiting the best talent is also essential. Knowing unique ways to advertise your brand is also a necessity today. But are we missing out on something? Yes, you must determine your target… Read More »What Is Differentiated Marketing? Why Can It Be Your Competitive Advantage?

Customer loyalty concept with review stars

What Is Customer Equity? Why It’s A Key Metric For Business Success?

Loyal customers help brands increase their customer equity What do the most prominent brands have in common? They all have loyal customers who always choose them. These brands make sure that they invest in customer retention heavily. Aspects of their business such as customer relationship management become extremely important. And the top brands understand how… Read More »What Is Customer Equity? Why It’s A Key Metric For Business Success?

Marketing campaign strategy advertisement brand megaphone

How Can Marketing Information Management Help Your Business Succeed?

Is your marketing strategy up-to-date? How can a company best serve its customers? Isn’t this one of the biggest questions every business owner needs to answer. After all, no amount of promotion or advertising can help if your customers don’t trust you. How about following what the best companies do to ensure customer satisfaction? Unfortunately,… Read More »How Can Marketing Information Management Help Your Business Succeed?

The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques From 7 Tech Startups cover

The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques From 7 Tech Startups

"If you build it, they will come." A memorable quote from the 1989 movie "Field of Dreams" with Kevin Costner. This sentence became famous for those starting tech businesses in the 2000s. Is it true? Can you just don't care about having a growth strategy at all? This article will show you a hidden (and… Read More »The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques From 7 Tech Startups

Advertising Agency Jobs: Titles, Roles & Responsibilities

Advertising Agency Jobs: Titles, Roles & Responsibilities

Advertising, Marketing, and Design serve as a bridge between consumers and the company’s products/services. These are fast-paced industries. Advertising agencies are a hub for talent, but advertising agency jobs are hard to pin down. Advertising agencies’ departments are manifold. While these agencies might have a clear division into separate departments – creative, management, business development,… Read More »Advertising Agency Jobs: Titles, Roles & Responsibilities

All You Should Know Before Creating Your Personal Landing Page cover

All You Should Know Before Creating Your Personal Landing Page

If you’re considering starting a consultancy agency, a freelance business, or looking for a new job anytime soon, it’s essential to understand the aspects of successful marketing for that. A considerable part of this is improving your personal and professional branding, which starts with your website and evolves into a personal landing page. You apply… Read More »All You Should Know Before Creating Your Personal Landing Page

Deliver a Presentation Like Steve Jobs: 9 Tips On How To Do It Right cover

Deliver a Presentation Like Steve Jobs: 9 Tips On How To Do It Right

Steve Jobs, the co-founder of Apple, is best remembered for giving us revolutionary products like the iPhone. He left behind a legacy that changed the computer, music, film, and wireless industries. One of the keys to Jobs’s phenomenal success lies in his storytelling. The way he presented Apple products was remarkable. But how to deliver… Read More »Deliver a Presentation Like Steve Jobs: 9 Tips On How To Do It Right

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