The role of Marketing Project Manager is a leadership position. They manage both people associated with the project and the project itself. They typically work in marketing agencies or the marketing department of a company.
Let’s understand a little bit more about this corporate function.
What is a Marketing Project Manager?
The Marketing Project Manager is in charge of planning the marketing campaigns and supervising employees while delegating tasks to team members. They must succeed in an organization as they are responsible for keeping all the project team members on track.
Marketing Project Managers are the ones who binds people and project together. They specialize in planning, managing, executing, and organizing projects. The scope of the project differs from a single project to multichannel and multifaceted marketing campaigns.
The Marketing Project Manager is a detail-oriented individual who possesses a combination of soft and technical skills. They have expert-level knowledge of best practices and the theory of project management.
A Marketing Project Manager should have strategic planning and strong leadership qualities. In addition, they are expected to have excellent decision-making, project management, and analytical skills.
What does a Marketing Project Manager do?
The Marketing Project Manager is responsible for planning out marketing strategy, mapping projects, and supervising project tasks to execute the strategy.
They will determine budgets for marketing projects and ensure that everyone follows them.
They are in charge of supervising and managing all the marketing projects from the initial stage to their completion. To accomplish that, they create marketing KPIs based on marketing project goals, following up marketing project timelines, and reporting to the executive team.
They manage, create and schedule content calendars while mentioning deadlines for each task.
They have to maintain a proper understanding of the company’s client’s base, products, and services to effectively create and support the company’s marketing strategies
And finally, they usually manage, negotiate, purchase and bid on external supplier services to accomplish budgets.
Below we will create an outline of job responsibilities based on these tasks listed above.
Marketing Project Manager Job Description Sample
The Marketing Project manager will be responsible for planning and overseeing global marketing campaigns for the company, ensuring that marketing projects are delivered on time and done with the required precision.
She/He will plan, manage and execute projects related to marketing challenges. She/He will be responsible for turning the strategies into reality with the team members’ help.
The role and duties include creating and managing a content calendar, collaborating with writers and designers, creating project budgets and timelines, and maintaining project follow-up meetings with internal team workers and external partners.
The ideal candidate for the Marketing Project manager position is a go-getter who sees opportunities in crisis and is willing to make the most of them. She/He is required to have a knack for leadership as the position is supervisory in nature.
Marketing Project Manager Job Responsibilities:
- Create and manage content calendars keeping in mind the content strategy.
- Schedule and monitor marketing projects and campaigns in line with the industry standards.
- Develop and maintain a healthy working relationship with all the different departments within the company to ensure a smooth and efficient workflow.
- Ensure that all the marketing projects are carried out as smoothly as possible and are delivered on time without taking anything away from the quality.
- Come up with ideas to enhance the company’s local and regional outreach with unique and useful marketing ideas.
- Develop and maintain project files and other similar documentation within the marketing project domain ranging from logging and tracking to charts and instructions.
- Collaborate with the marketing team for market and consumer research to ensure on-time insights from our customers to be used on the company’s product development projects.
- Prepare timelines for projects and make sure they are seen through utmost precision and within the established budget.
- Ensure that the team’s marketing project goals are understood and all the required communication tools identified to achieve those goals.
- Understand the company’s products and consumer base to create marketing projects and campaigns that align with its vision and work culture.
- Communicate with all the stakeholders and carry out supervisory duties with efficiency wherever required.
- Ensure that all the marketing assets align with the global business strategy to ensure that the company is always up there with the competition.
- Carry out other supervisory responsibilities and lead marketing teams for overseeing marketing projects and campaigns designed based on consumer insights and market research.
- An eye for detail and strong analytical skills.
- Good communication skills and prior leadership experience with handling marketing projects.
- Bachelor’s degree in marketing, management, or related business field.
- Exceptional decision-making and organizational skills necessary to supervise marketing projects.
- Prior experience of working based on the project management theory and the best practices to achieve optimum results.
- Willingness to keep learning and the confidence to take up challenges that seem intimidating for everybody else.
- MBA required.
Position reports to:
- Marketing Director
- VP of Marketing
How much does a Marketing Project Manager make?
The national average salary is $69,923 for Marketing Project Manager based on six job search/salary research websites. However, the total compensation will depend on commission and profit-sharing variables.
People can initially make $45,435, rising to $104,162 after considerable experience in the field.
Marketing Project Managers are passionate about their work and share their insights over best practices for effective marketing campaigns. They can change a vision or idea, or strategy into a reality.
This Marketing Project Manager job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s hiring purposes and goals. Do not duplicate this content as an article on the Internet.
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