Marketing

Cross-marketing is a practice used to promote and sell products or services to a target audience of other businesses. It’s a type of brand association. It establishes a connection between your product and another brand, service, or company both target audiences may be interested in. In other words, cross-marketing is about sharing your target audience’s… Read More »What is Cross-Marketing? Get Ahead Of Competition With It

Social media marketing can be quite a hectic role at times. From posting to maintaining engagement with followers and more, there’s often a lot on your plate. But what if you could get some help? Things would get slightly easier, right? Yes, social media management apps can do just that for you. Today, these apps… Read More »Best Social Media Management Apps: Our 9 Favorite Choices

Selling your cool t-shirts on the internet requires an excellent digital marketing strategy. You will have to do everything from a good website and testimonials to your social media game being on point, and so on. If you do that, you’ll sell easily and with numbers. But when it comes to expensive products like an… Read More »High-Ticket Digital Marketing: All You Need To Know To Succeed

There are several instances in life when a person can learn from observing the world around him, which also applies to organizations. When a firm wants to understand a product’s or strategy’s success or failure, they turn to case studies. There are several types of case studies out there. Some of them are – a… Read More »What Is A Marketing Case Study? See Examples And Write Yours

A strategic marketing plan goes much further than the editorial calendar or a digital marketing campaign. Scheduling social media, creating email marketing campaigns, or updating the content on your webpage is essential. Still, the concept behind the scenes determines whether your marketing tactics will be successful. A strategic marketing plan describes the mission, vision, processes,… Read More »Strategic Marketing Plan: Take Your Marketing To The Next Level

Most marketers understand the importance of strategic planning and research, but the word ‘marketing’ often makes them stumble. They don’t know how to define it or what it entails. In essence, marketing myopia is an inability to see past the current to future possibilities. It’s a lack of imagination and a deficiency in creating strategies… Read More »What Is Marketing Myopia? Learn To Avoid It In Your Business

Are you struggling to create a unique Facebook Ad but can’t seem to think outside of your competitors’ box? Are you wondering how to find ads on Facebook? The Facebook Ad Library is a fantastic tool that enables you to research and spy on your competitors’ ads and campaigns. But it isn’t just for research… Read More »Facebook Ad Library: A Full Guide To Spy Competitors & Win

Economics is one discipline that drives the world. This makes it extremely important to understand the concepts of economics. Also, these concepts form an essential part of our daily lives. In this article, we shall look at the marginal benefit in detail. Moreover, we shall focus on the relationship and difference between marginal benefit and… Read More »What Is Marginal Benefit? Learn How To Calculate It

Say you are watching a movie on your day off. The protagonist returns from her morning run and reaches for a bag of cereals for her breakfast. You instantly recognize the cereal brand that you often see lined up on supermarket shelves. This is what entertainment marketing is. During the entire scene, the protagonist never… Read More »Entertainment Marketing: Your Guide To Captivate Audiences

Imagine a potential customer. She has been flirting with the idea of buying from your brand. She has spent quite a lot of time browsing your products or services. Frankly, all she needs is a little push to become your customer. What will you do next? Well, that’s what acquisition marketing is all about. Now,… Read More »Acquisition Marketing: Uncover Strategies For Success

Regardless of your business, marketing has become exceedingly important in this day and age. Fortunately, it also doesn’t cost as much as traditional advertising used to. Brands had to pump in a significant amount of money in TV or radio ads. The same went for contractor marketing. Today, if you own any type of contracting… Read More »Boost Your Business: A Guide To Contractor Marketing

Shopper marketing has become an increasingly important tool for businesses seeking revenue increase with less investment. Traditionally, marketers have focused on targeting consumers through traditional television, radio, print, and digital channels. However, with the rise of the digital age, shoppers are using more online channels than ever to find what they need and make purchasing… Read More »Shopper Marketing: The Key to Unlocking Big Revenue

In today’s digital-first economy, a solid digital marketing strategy is essential for any business that wants to succeed. But it cannot be easy to know precisely how to get started. That’s where a digital marketing consultant comes in! A digital marketing consultant is invaluable for companies that want to maximize their online presence and exceed… Read More »Digital Marketing Consultant – The Full Guide

Say you want to buy fishing equipment. Surfing through YouTube one day, you come across a video of an expert in the field using that equipment from a particular brand. The video is a detailed one, focusing on functionality. An expert explains how that equipment makes fishing fun and convenient for him. You might not… Read More »Attraction Marketing: The Full Guide

Every brand has a target audience. And it wants the target audience to feel a certain way about the company. Any negative publicity can ruin this harmony and damage the brand’s identity, even more so in the age of social media. But how can a brand do that? Well, a Public Relations Consultant knows precisely… Read More »What Is A Public Relations Consultant? Hire Or Become One

If you’ve been following the marketing and advertising industry, you’ve probably noticed a shift toward more “targeted” strategies. This is because of what we call the “vertical marketing movement.” The concept first emerged in the car rental industry in the 1980s. Since then, it has spread to many other sectors, with vertical marketing now being… Read More »Vertical Marketing: Definition, Strategy, and Examples

Whenever you start a business, some questions need to be answered. One of these questions is who you will be marketing to. Are you using a concentrated marketing strategy or opening your reach? Deciding your target market isn’t something simple. There’s no book of instructions that you can follow to answer these tough questions. However,… Read More »What Is Concentrated Marketing? Is It The Right Solution For Your Business?

You have set up a firm. Now you would like to go ahead and inform people about your offerings. Firstly, you spread awareness about your products and offerings in your own city. Then you slowly expand to other cities in the country. Congratulations! You have a multi-million dollar business. But that is not enough. Now,… Read More »International Marketing: The Full Guide To Unlock Its Power

Brand Sponsorship is one of the fastest-growing marketing forms in the US. Basically, companies offer cash or in-kind fees in return for access to communicate with a potential market. Below are some great examples and ways to make the most of your sponsorship to make it worth it. Whether you’re a small startup or an… Read More »All About Brand Sponsorship: Learn With Successful Examples

Why have Digital Marketing KPIs become crucial for tracking a company’s success? The marketing budget has been one of the most discussed topics in marketing since its inception. When traditional marketing was the only option, you had to decide between investing in TV, radio, newspapers, magazines, or events. When digital marketing came into place, we… Read More »17 Essential Digital Marketing KPIs You Need ASAP

A company has an excellent idea for a new product or service, but how do they know if anyone else will want to buy it? That’s where the brand development process comes in. A brand is an entity that represents the character of everything your business stands for and how it’s differentiated from competitors. A… Read More »Brand Development: The Step-By-Step Playbook For Your Brand

It seems like every business these days is talking about customer experience and how it will revolutionize their industry. Whether you own a digital agency, a software company, or a small business, you probably care about building your brand and staying ahead of the trends. After all, what good is a product that no one… Read More »A Full Guide To Implement Customer Obsession in Your Business

Marketing is essential for the success of a product or service. There is nothing new in this statement. However, one has to be sure about quality before the complete rollout of a product or service. This applies to even the most well-known brands worldwide, such as Adidas. They feel it is essential to do a… Read More »Adidas Product Testing: Be A Tester Today & Learn Marketing

Do you ever struggle to say “no” when someone asks you to do something? If so, you may benefit from learning about the Foot in The Door technique. This technique is often used to increase compliance and is based on the psychological principle of consistency. This article will explain the Foot in The Door technique… Read More »What Is The Foot-In-The-Door Technique? Apply It Successfully

With more than 250 million monthly active users, Pinterest is an effective platform for driving your blog or website traffic. But with so many images on the site, how do you make yours stand out? How do you build a loyal following that looks forward to your posts? In this article, we will discuss how… Read More »Pinterest Engagement: How to Be More Successful With Pinterest Posts

Every business, big or small, needs to make its presence felt. The responsibility for making noise about the firm’s offerings lies with the marketing department. Creating the next viral advertisement or generating hype for your company’s marketing efforts is essential. And for that to happen, the foundation of your marketing efforts needs to be firm.… Read More »What Is A Marketing Brief? How To Create One And What To Include

There seems to be no escape from advertising in the world today. From Youtube to Facebook to Spotify, they are everywhere. Recently, Netflix announced moving to ad-supported plans to increase its user base. So, here’s the big question — How do brands grab the customer’s attention in an era where ads constantly bombard everyone? This… Read More »What Is Ambush Marketing? Pro, Cons, Types – The Ultimate Guide

To succeed today, one needs to let go of older working methods. This is because everything is dynamic and continues to evolve at a rapid pace. The same principle holds for marketing as well. There exist several different platforms across traditional and new-age media today. And this makes it essential to adopt a marketing communication… Read More »What Is An Integrated Marketing Agency? When Do You Need One

Ecommerce – This has become an inseparable part of our lives today. Every one of us is always “adding to cart” at one time or the other. And the best part? The number of shoppers online is on a steady increase year on year. So what does this mean for businesses? Tons of opportunity, of… Read More »The Essential Guide Of An eCommerce Consultant: Choose Or Become One.

Whether a small boutique or an international luxury brand, all fashion brands need to market their products to get them into the hands of as many people as possible, as a result, fashion marketing is something that designers and retailers need to be aware of. There’s no escaping it either – sooner or later, every… Read More »Fashion Marketing: Everything You Need To Know To Succeed

Return fraud is the type of fraud where customers take advantage of a retail store's return policy to gain financially at their expense. This article explores the different return fraud tactics, the signs to watch out for, and the steps to protect your store. If you're not familiar with return fraud, the best-known form of… Read More »Return Fraud: What is? How to Identify And Reduce It On eCommerce?

Product – The core of any business. For a business to be successful, people must be aware of its product and the benefits it has in store for them. And for that to happen, the marketing of the product must be on the money! In this piece, we will look at product marketing through the… Read More »Pragmatic Marketing Framework: The Full Guide

You have decided to start a business. It has an online presence (Of course it has, it’s 2022!) You have impressive website traffic metrics. But, all this is not translating into profits for your business. Not to worry, we at Totempool are here to save the day! This article shall cover all that you need… Read More »CRO Marketing: An Essential Guide For Successful Campaigns

This article will look at what intent-based marketing is and why many consider it the future of marketing. The text will explore how intent-based marketing has the potential to be one of the most significant changes in our industry in recent years. Companies are still trying to understand the best ways to reach their customers… Read More »What is Intent-Based Marketing? Why is it Called the Future of Marketing?

Society needs a large variety of products and services to function smoothly. Individuals set up businesses, big and small, to fulfill these needs. However, the essential condition for companies to exist and thrive is that they are in the black. And finally, for that to happen, businesses need to have a steady stream of clients.… Read More »How To Make A Successful Closing Call. A Step By Step Guide

What are the 7 functions of marketing? All marketing functions are necessary for a business? This is a question that many owners or CEOs have at least thought about in their careers. Some companies have marketing functions inside the sales area. Others outsource it. Others forget about it and go with the flow. But who… Read More »What Are The 7 Functions Of Marketing? A Detailed Guide.

Every day brings new trends in the world of retail. Window shopping is one example of a trend gaining traction with consumers for a while now. Let’s understand the details about it. What is Window Shopping? Window shopping is the name given to the activity of strolling through shopping malls or retail outlets, browsing through… Read More »What is Window Shopping and How to Convert Customers?

Sales. The word conjures up images of numbers, targets, and pressure. At the same time, these components are indeed integral to sales. Having a great product is not enough if you are not sure whom to sell it to. To use a cliched analogy, you will never make money if you sell a comb to… Read More »What Is Sales Targeting? The Ultimate Guide to Sales Success

Pricing is one of the most crucial aspects of a firm’s pricing strategy. The target segment and the market share that a firm desires determine the price of a product. Price leadership is most prevalent when there is a lack of differentiating factors in the offerings present in the competitive landscape. This causes the consumer… Read More »What Are The Price Leadership Types? Which One Fits Your Business?

Every company wants its products to reach the right customers. There needs to be a smooth flow of communication between the producer and the consumers for that to happen. After all, the brand needs to be easily accessible to the customer, and that’s where channel management comes in. Marketing efforts consist of several activities, all… Read More »Channel Management: When and How Should You Use It?

How do you assess your marketing campaigns? Marketing metrics are crucial to your marketing campaigns. After all, how else can a company know if its marketing efforts are in the right direction? Conversion cost or cost per conversion is one such marketing metric. In this article, we will discuss the same. When it comes to… Read More »How to Calculate Conversion Cost and Why It’s Key for Your Company’s Success?

People see building a brand as being fundamental to succeed in the crowded marketplace that exists today. Differentiation is one of the reasons why brands grow, and it is also one of the pillars of Marketing 101. But can someone succeed by being off-brand? This is what we are essentially going to examine at length… Read More »What’s Off-Brand? Learn About Its History and Players

A buyer meets a seller in the marketplace. Our buyer needs the product our seller has to offer. So, we have both supply and demand. But wait, the buyer and seller could not agree on a price. The buyer walked away, leaving the seller wondering about his pricing strategy. This example is essential for understanding… Read More »What Is Market Clearing Price? How Does It Bring About Market Equilibrium?

The purpose of marketing is to attract an audience to your brand. That’s why marketing is a vital part of your business strategy. And a good marketing plan is a must for your business to succeed. But how can you create a good marketing plan? Well, that’s where the 5 Ps of marketing come in.… Read More »What Are the 5 Ps of Marketing? How Can You Efficiently Apply them?

Why are people asking brands to be silent? Social media is a wonder of our times. It is a space where people can express themselves freely. But it can also be harsh at times. Ask any celebrity who was on the wrong end of a Twitter backlash. Or ask brands that have countless silence brand… Read More »Silence, Brand! Marketers, Don’t Post Before Reading It

Are you targeting a wide set of market segments? What does your business need to succeed? Yes, having a groundbreaking idea is important. Recruiting the best talent is also essential. Knowing unique ways to advertise your brand is also a necessity today. But are we missing out on something? Yes, you must determine your target… Read More »What Is Differentiated Marketing? Why Can It Be Your Competitive Advantage?

Is your customer base receiving one message? Marketing is all about knowing who you are speaking to. The marketing message you put out there will be compelling only if it reaches the right people. What sense would it make to market a gaming phone to those who only play PC games? Your marketing efforts will… Read More »What Is Undifferentiated Marketing? Can It Spell Success For Your Business?

Businesses have a lot of room to grow at the local level To sell a product or service, a company must use various channels. Promoting a business at the local level is one of them. It is vital for small businesses that have a local competition to beat. But building a local sales network is… Read More »What Is A Local Sales Network And How To Build One?

Loyal customers help brands increase their customer equity What do the most prominent brands have in common? They all have loyal customers who always choose them. These brands make sure that they invest in customer retention heavily. Aspects of their business such as customer relationship management become extremely important. And the top brands understand how… Read More »What Is Customer Equity? Why It’s A Key Metric For Business Success?

Is your marketing strategy up-to-date? How can a company best serve its customers? Isn’t this one of the biggest questions every business owner needs to answer. After all, no amount of promotion or advertising can help if your customers don’t trust you. How about following what the best companies do to ensure customer satisfaction? Unfortunately,… Read More »How Can Marketing Information Management Help Your Business Succeed?

Marketing is as much about your team as it is about planning a course of action. If there's one thing that all branches of marketing have in common, it is the importance of having a proactive team at the helm. And when we're talking field marketing, this becomes even more important. But before moving forward… Read More »What is Field Marketing And How to Plan Successful Campaigns?

Even little changes can make a difference. Are you planning on making a difference? So what changes are you making for the environment? For years, there has been an argument on the issue of sustainability. Especially when it comes to business and marketing, sustainability has become a thing. What to sell, how to sell it,… Read More »What Is Sustainable Marketing And Who Are The Key Players

Digital Marketing for Dummies: Where to Start? Marketing has been all about connecting with your audience. At the right place. At the right time. Digital Marketing for dummies, our guide, comprises all those marketing efforts that utilize an electronic device and the internet. Digital Marketing is the KING With the internet age, these barriers of… Read More »Digital Marketing for Dummies: Start Your Campaign Today

Despite being absent from the largest social media websites in the West, China is the undisputed champion of social media. The sheer size of the user base, with over 91% of China’s population connected to a social media platform. By the overall level of activity, Chinese social media is prevalent in a big way when… Read More »Chinese Social Media: Creating a Winning Strategy

As new social network platforms emerge almost overnight, you must be up to date to know the top social media sites for business and their primary targets. Often, we need to be present on every platform without first thinking if it even makes sense. For that reason, we’ve created a short social media guide to… Read More »Top Social Media Sites For Business

Although the term search engine optimization (SEO) is used everywhere, it is surprising that many business owners and marketers don’t truly understand how it can help them. Starting with these basic SEO tips for beginners will undoubtedly make your decisions more accurate and save time and money, improving your investment return in the future. We… Read More »Basic SEO Tips for Beginners [In 2022]

If you’re on Facebook, you know the platform has a particular way to control engagement and enable your posts to be seen in your follower newsfeed. The truth is, Facebook has been reducing your reach to sell ads. So, is it possible to increase the Facebook page likes organically? If you want to jump right… Read More »How to Increase Facebook Page Likes Organically: 22 Techniques