Skip to content
Home » Sales Lead Job Description

Sales Lead Job Description

Sales lead giving a presentation in a meeting room

Sales Lead in any company is one of the essential positions in the sales departments, responsible for training the sales team and their performance enhancement.

Let’s dive deep into this concept before going to the job description sample.

What is a Sales Lead Position?

A Sales Lead is the top position in a sales team. They are responsible for monitoring all the sales team’s tasks and KPIs while managing them to get their full potential.

A sales lead is responsible for essential tasks in the organization, such as maintaining coordination within the sales team, keeping a good relationship with clients, training new employees, testing and evaluating employee’s potential, and using their efforts in the right direction to get the most results for the company.

What Does a Sales Lead Do?

A Sales Lead’s job gives them the responsibility of training existing employees and heading the panel for new sales employee recruitments.

They are the ones who lead and assign tasks and responsibilities to the sales team. As leaders, they monitor each sales employee’s progress and performance, interests, and potential, besides taking steps to boost their performance in the right direction.

Sales leads are the ones who prepare and submit performance reports to the senior management.

They set realistic sales goals to enhance the employee’s morale, making the team’s progress and purposes a priority, changing the sales team’s functions and target accordingly, maintaining a healthy work environment with ample positive competition and harmony.

They solve customer issues and answering their queries to clarify their doubts and retain them. They brainstorm and come up with unique ideas to maximize the company’s sales.

Sales Lead Job Description Sample

The sales lead will maintain an eye on the inventory to keep operations smooth and avoid customer complaints.

They will take care of customer relationships, making sure they are attended by a best-in-class, trained, and organized team.

She/He will be tasked with performing management, administrative, and sales duties, ranging from monitoring inventory and training new sales staff to track and maintain its sales performance.

The sales lead’s major duties include recruiting and training new sales staff and always looking to strengthen the core sales team.

The Sales Lead will also be required to provide the sales manager with feedback to improve their performance.

Job Responsibilities

  • Train the existing sales staff and head the recruitment of new sales staff as the team grows.
  • Assign important tasks to the team, gauging the staff’s performance, and making necessary changes to boost it.
  • Monitor the sales team’s performance and make tough decisions when necessary.
  • Prepare and submit performance reports to the senior management.
  • Solve any problems that the customers face and answer questions to ensure customer satisfaction.
  • Come up with unique ideas to help our brand maximize sales and build upon existing strategies that have provided great results in the past.
  • Maintain a smooth flow of feedback throughout the sales team and encourage an environment of constructive and healthy criticism.
  • Ensure an atmosphere of healthy competition within the team to motivate them while emphasizing teamwork.
  • Keep a positive relationship with all our customers.
  • Negotiate deals and support negotiation from the team.
  • Assist the new staff in handling customer problems and initiating them with the company’s work culture.
  • Set realistic sales targets and motivate the sales staff to encourage an atmosphere of positivity.
  • Write reports, gauge the sales team’s performance, and make the necessary changes in the sales strategies that are not providing expected results.


  • A significant and proven working experience in sales, a familiarity with the current sales techniques, and experience with closing deals and closing calls.
  • The attitude of leaving no stone unturned to get things done within the stipulated deadline.
  • Strong organizational skills and a knack for confident leadership must effectively delegate the necessary tasks to the sales staff and maintain the performance record.
  • Excellent communication skills are required to deal with our esteemed customers and ensuring the utmost satisfaction for them.
  • An awareness of everything commercial in the current day and age and business understanding and familiarity with the business world’s major happenings.
  • A knack for strategizing and using the strategy to drive actual sales and maximize its revenue.
  • Motivational skills to lift the morale of the sales team whenever necessary.
  • Bachelor’s Degree in Marketing and Sales or a related field is required.

How Much Does a Sales Lead Make?

An average of six job search/salary research websites shows that the starting salary is $28,500/year, while the median salary is $43,894, and the highest 90% make $78,100.

Some companies do offer commissions that can be around $9,000/year.

In Conclusion

The sales lead position is crucial to a company’s functioning, being responsible for leading the sales team while reporting results to the top management.

This Sales Lead job description sample will help you create a job application to attract the best-qualified candidates for the role.

Feel free to copy, alter, and use this outline for you and your company’s hiring purposes and goals. Do not duplicate this content as an article on the Internet.

Make sure to send your comments and needs for whatever improvements you suggest to this Sales Lead job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

Skills Required

Business Intelligence, CRM, Customer Service, Field Marketing, Sales
Print Friendly, PDF & Email