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Top 35 Marketing Consulting Firms In The US

marketing consulting firm

Sometimes even the best business ideas need a push. And maybe! Just maybe! Your dream project needs just that thrust to reach the right audience. Thankfully, there are several marketing consulting firms out there.

As an entrepreneur, running a successful business requires more than just hard work and determination. You need insights that help you navigate the complex world of marketing effectively. But finding the right partner can be daunting; picking one from a plethora of options is no easy task, especially when hiring consulting firms in the US.

With so many marketing consulting firms promising success, how do you tell which ones are legitimate? We understand your concerns and share your vision for growth. Hence this article aims to highlight some of the best marketing consulting firms in the US that could help take your business to new heights.

Your brand can expand beyond expectations by partnering with such firms. Moreover, to ensure you don’t have to search for options, we have compiled a list especially for you.

In addition to that, from global marketing consultant names to relatively new firms with a lot of promise, our list is as diverse as it is star-studded. Lastly, without further ado, let’s get started!

Note: All the reviews mentioned in the article have been sourced from the company’s Google My Business listing, websites, and external platforms like

A Group of executives in a meeting discussing about marketing consulting firms
Finding a marketing consulting firm is difficult because of the many available options.

What Is A Marketing Consulting Firm?

A marketing consulting firm is a company that specializes in providing expert advice and guidance to businesses looking to improve their marketing strategies. Such firms typically offer market research, branding, advertising, public relations, and content creation services.

Marketing consultants work with clients to identify areas of concern or opportunities for growth within their business and then develop custom solutions that meet those needs.

When choosing the best marketing consulting firm for your business, it's essential to consider several factors:

  1. First, evaluate the firm's experience and expertise; look at past projects and case studies related to your field.
  2. Second, review the team’s credentials; ensure they have relevant education or certifications in digital media or other appropriate fields that will be useful for your goals.
  3. Thirdly – assess how well you can communicate with them. Especially regarding sensitive issues like budgeting limits or desired outcomes, without being surprised by hidden costs down the road.

Remember: finding a great marketing consultant might feel daunting at first but doing so can make all the difference between having marketing campaigns attempt versus one that creates significant revenue increases while building customer loyalty over time!

What Do Marketing Consulting Firms Do?

Marketing consulting firms help businesses create and implement effective marketing strategies to improve their brand visibility and increase revenue. These firms typically offer a wide range of services, including:

  • Marketing strategy
  • Market research
  • Marketing restructuring
  • Marketing organization
  • Brand positioning
  • Social media management
  • Advertising campaign development
  • Customer segmentation analysis
  • And more.

They aim to help clients identify the best tactics for reaching their target audience while maximizing return on investment.

Choosing the right marketing firm can be daunting, but there are certain factors to consider that can simplify the process.

Look for a firm with experience in your industry or niche; this will ensure they understand your business's unique challenges and opportunities.

Also, pay attention to their track record and testimonials from past clients – this will give you an idea of how effectively they achieve results.

Finally, find a marketing consulting firm that aligns with your company culture and values – this will make communication smoother and collaborations more productive in achieving mutual goals.

In summary, finding the right marketing consulting firm requires careful consideration of several key factors: niche expertise/experience level in your industry segment(s), proven performance/results delivered in other similar engagements/programs/projects executed by them (including client references/testimonials!), cultural fit within your organization’s values/goals/vision/dynamics too!

How To Select The Best Marketing Consulting Firm?

As a business owner, selecting the right marketing consulting firm can make all the difference in ensuring the success of your brand.

Evaluate the Expertise

Firstly, it's important to consider expertise and experience that aligns with your company's specific needs. Look for firms that have worked with businesses similar to yours or specialize in your industry.

Analyze the Style

Another important factor is communication style and compatibility. You want to work with consultants who listen to your goals and vision while bringing fresh ideas and insights to help you achieve them. Good chemistry between yourselves can make sure it is easy for you both to communicate effectively.

Consider The Tracking Record

Lastly, consider their track record of delivering results through case studies and client testimonials before deciding which firm suits you better, as trustworthiness plays an imperative role here. With these factors in mind, you can select a marketing consulting by helping you boost brand awareness, increase customer engagement and drive revenue growth.

List of Top Marketing Consulting Firms in the US

1) Boston Consulting Group

Boston Consulting Group is one of the world's leading management consulting firms, offering services to clients in more than 50 countries.

Founded way back in 1963, BCG is one of the big 3 marketing consulting firms in the USA. It provides digital marketing, digital sales, and e-commerce services.

BCG has a long and successful history of working with businesses across industries to deliver meaningful insights that drive growth and profitability. The company prides itself on combining deep industry expertise with cutting-edge analytical tools, helping clients uncover new opportunities for innovation and transformation.

BCG offers a wide range of services designed to help businesses capitalize on the latest trends in marketing strategy. From market research and brand development to digital optimization and customer analytics, BCG's experts work closely with clients at every stage of the process to ensure measurable, sustainable, and transformative results.

Additionally, BCG has developed a reputation as an innovator in the field of business strategy, from developing game-changing concepts like "The Experience Curve," which changed how companies think about competitive advantage.

They continue to lead their sector into innovative directions by exploring emerging themes such as digitization or artificial intelligence, all whilst supporting entrepreneurs who often find it hard to find support within established consultancies due to their size limitations.

After all, the agile team of digital marketers BCG helped one of the world’s biggest convenience retailers add $200 million in-year growth. Further, they introduced one-to-one marketing to help clients add $300 million to their yearly revenue.

What their clients say:

The consultants are very efficient and reliable with their information gathering, which certainly has its benefits. They worked long hours as well.

Abdul Latif S

2) Bain & Company

Another one of the big 3, Bain & Company, in their own words, ‘combine math and magic to thrive in a digital world’. In addition to that, their marketing consultancy consists of a slew of B2B marketing services.

Bain & Company is a management and marketing consulting firm that provides strategic advice to clients across industries. With over 50 years of experience, they have built a reputation for delivering high-quality services that help businesses achieve their goals. They work with clients to identify opportunities and create actionable plans to drive growth, increase efficiency, and improve performance.

Bain & Company's approach is based on rigorous analysis, deep market insight, and a focus on results. They work closely with clients throughout the engagement process to ensure that recommendations are tailored to their specific needs and aligned with their overall strategy. The firm has offices worldwide and serves clients across every major industry sector.

As entrepreneurs ourselves, we know how important it is to have trusted partners who can guide you through complex business challenges. Bain & Company represents one such partner. An empathetic team that truly understands your perspective as an entrepreneur while offering expert insights for your business success.

Their boldly designed marketing campaigns for a broadband provider resulted in up to 125k new subscribers for the latter. Furthermore, Bain & Company has thousands of such success stories.

What their clients say:

Interesting and Comprehensive service! We have used their services for Implementing Net Promoter Scores (NPS) in organizations. It was pretty detailed and helped us to understand our organization in a better way.

Sucheta K.

3) Accenture

Founded in 1989, Accenture boasts the experience of working with over 9k clients spread across 120 countries. This huge international marketing firm provides Business Strategy, Data & Analytics, Marketing, and Digital Commerce, among other services.

As an entrepreneur, working with Accenture can help you unlock your growth potential and achieve your business goals.

With over a century of experience providing consulting services to some of the world's leading companies, Accenture is well-equipped to navigate the complex marketing world effectively. They offer various solutions that cater to different needs, such as:

  • Brand strategy
  • Customer insights
  • Digital Marketing
  • And more.

Accenture's highly skilled professionals work closely with clients to understand their business objectives and develop tailored strategies that drive results. Their focus on innovation ensures that they stay ahead in the industry by incorporating emergent technologies into their solutions.

As a result, businesses partnering with Accenture have access to cutting-edge tools that can provide valuable insights into their target market and create much-needed efficiencies in operations while driving growth.

Overall working alongside or hiring Accenture means having an empathetic partner who genuinely understands your concerns for seeking effective marketing strategies or approaches toward running successful businesses regardless of scale.

The company’s marketing miracles were displayed when it worked with a South African company to build a multi-vendor platform to better connect with customers.

What their clients say:

We are not merely commercially connected with Accenture. Our values are aligned, which is why we are confident in establishing Shiseido Interactive Beauty, and we look forward to a significant global business and partnership with Accenture.

Masahiko Uotani, CEO, Shiseido

4) PwC

Founded in 1998, PwC provides strategy, risk and regulation, and digital operations consultancy. The company has worked for a slew of industries, from technology and defense to hospitality and healthcare.

PwC is a leading consulting firm with a strong focus on marketing. The company is known for its innovative and data-driven approach, helping businesses keep up with the ever-changing marketing landscape.

PwC recognizes that every business has unique needs and challenges, so its team collaborates with clients to develop tailor-made solutions.

One of PwC's key strengths is its robust research capabilities. With access to extensive market intelligence and cutting-edge technologies, they can identify emerging trends and opportunities before they become mainstream. This strategic foresight enables them to offer informed advice that helps businesses stay ahead of the competition.

PwC's commitment to innovation doesn't stop there. They also invest heavily in training its staff on new developments in marketing strategies such as digital transformation, customer experience optimization, and brand identity revitalization. This ensures that their clients benefit from the most up-to-date knowledge and expertise in the consulting industry.

The way PwC helped YMCA New York analyze their consumer’s sentiments is a prime example of the marketing consulting firm’s experience in the field.

What their clients say:

“Working with PwC has helped us to embrace a mindset of change and flexibility, which is key to organizational long-term sustainability.”

– Sharon Greenberger, President, YMCA (Greater New York)


KPMG is a professional services firm providing audit, tax, and advisory services. It was founded in 1987 due to the merger of Peat Marwick International (PMI) and Klynveld Main Goerdeler (KMG). However, the roots of both organizations go back much further. KMG was founded in the Netherlands in 1917, while PMI was founded in the United States in 1925. Today, KPMG is one of the largest professional services firms in the world, with operations in more than 147 countries and territories.

The consulting company provides consultancy “for a more productive and sustainable business future”. The company boasts a team of experienced consultants who have worked for various industries.

They offer a wide range of services, including:

  • Market research
  • Brand strategy and positioning
  • Customer insights
  • Digital Marketing
  • And analytics.

KPMG's ability to tailor solutions to each client's needs differentiates it from other marketing consultancies. Whether developing a comprehensive multi-channel campaign or optimizing an existing platform to improve performance, they work closely with clients to ensure their goals are achieved efficiently and effectively.

In addition to their proven track record and commitment to delivering results for businesses across industries, KPMG has a reputation for being transparent about their methodology so clients know exactly what they're getting into when partnering with this reputable consultancy firm.

Working with Marks & Spencer, KPMG offered a solution to help the former gain valuable customer analysis to act upon.

What their clients say:

“Working together with KPMG in the UK and Medallia will give us rich insights from across our customer base and channels like we have never had before, enabling us to offer the services and experiences our customers are looking for.”

– Katie Bickerstaffe, Joint CEO, Marks & Spencer

6) Deloitte

With the experience of working for top brands across the globe, Deloitte is a name you would surely have heard.

Deloitte is one of the leading marketing consulting firms in the US, focusing on helping businesses navigate complex challenges and capitalize on opportunities.

The company offers various industry services, including strategy development, technology integration, and performance improvement. Deloitte's data analytics and digital transformation expertise sets them apart from their competitors.

What sets Deloitte apart is its commitment to providing innovative solutions to its client’s problems.

By combining deep industry knowledge with advanced analytical tools and technologies, Deloitte delivers actionable insights that help businesses make informed decisions about how to grow and thrive.

Their consultants are highly skilled professionals who work tirelessly to ensure every client receives personalized attention tailored to their unique business needs.

Whether you're looking for strategic planning advice or technical know-how to implement your vision, Deloitte has the experience and capabilities to help take your business to new heights.

Being one of the world’s biggest marketing consulting firms, Deloitte has done a great job with most of its clients. Their work with SoFi stadium, creating an advanced journey for their guests, is one great example of the company’s prowess.

What their clients say:

“I love their timely responses, depth of knowledge, and patience when it comes to larger questions. Incredible outsourced IT service!”

John M, IT Admin

7) Ernst & Young

Ernst & Young is a global professional services firm that provides assurance, tax, consulting, and advisory services to businesses worldwide. With its headquarters in London, EY operates through its member firms across more than 150 countries worldwide.

The company has over 300,000 employees globally who work together to deliver exceptional services to clients of all sizes.EY's marketing consulting division provides tailored solutions for businesses looking to improve their marketing strategy.

Their team of experts analyzes market trends and consumer behavior to develop innovative solutions to drive growth and increase brand awareness. The approach combines data-driven insights with creative ideation, offering a marketing plan to reach established goals.

With decades of experience working with small businesses and large multinational corporations, EY brings unmatched expertise and deep industry knowledge into every project they undertake.

With their focus on adaptability, they helped Plaza Premium, a hospitality company, appeal to a young generation of travelers.

What their clients say:

“We’re grateful for the support EY has given us to grasp the vision and make sure we asked ourselves better questions about what we were trying to achieve.”

Jonathan, Plaza Premium Group

8) Ogilvy Consulting

Founded as an advertising agency in 1948, Ogilvy Consulting offers business design, growth and innovation, and digital transformation, among other services. The company has been featured in Forbes’ 2022 list of top management consulting firms.

Ogilvy Consulting, part of the Ogilvy network, is a leading marketing consulting firm in the US. With offices worldwide and decades of experience in brand strategy, customer engagement, and business transformation, they know how to help companies achieve their objectives. Their team includes experts in industry verticals such as retail, healthcare, technology, and financial services.

What sets Ogilvy Consulting apart from its competitors is its data-driven marketing approach. They can track progress throughout campaigns by leveraging big data analytics and setting up performance metrics to establish KPIs early on.

Ultimately it helps clients decide smartly to invest budgets across product development or promotional strategies.

Additionally, they can access additional expertise because of their deep relationship with other top agencies within the group – including WPP Digital. They ensure seamless implementation from start to finish.

In short, if you're looking for an empathetic partner dedicated to bringing your company's vision of growth strategy to life, Ogilvy Consulting could be a great fit for your organization!

They have done great work for their clients, multiplying a baby care brand’s growth by five times.

What their clients say:

“Ogilvy provides excellent creative ideas and execution backed by strong project management. They have a strong command of marketing and communications and bring insight to the organization.”

Anonymous verified reviewer from

9) Dentsu Consulting

Starting operations way back in 1901 as Japan Advertising, Dentsu Consulting is now among the top marketing consulting firms in the world. The company has served around 11,000 clients across the globe.

With a team of experienced and skilled consultants, they help clients navigate the dynamic market landscape while optimizing their revenue streams.

Dentsu Consulting's approach to marketing involves harnessing data-driven insights to implement effective campaigns across multiple platforms, including:

  • Digital media
  • Traditional advertising
  • Experiential marketing.

The company has established itself as an industry leader by implementing innovative solutions that yield measurable results for its clients. They pride themselves on its collaborative approach, ensuring every client receives personalized attention for maximum impact.

Whether you want to launch your brand or boost sales growth, Dentsu Consulting delivers comprehensive consulting services that cater to all your needs.

Their work with Budweiser, creating an enthralling short film celebrating legendary baseball player Jackie Robinson, is a fine example of when great storytelling meets precision marketing.

10) WPP

Founded in 1971, WPP is among the world’s largest marketing and advertising consulting firms. As of 2020, the company has also shifted its focus towards sustainable ways for growth.

As an entrepreneur, partnering with a reliable and effective marketing consulting firm that will provide invaluable insights into the complex marketing world is essential.

One such firm is WPP, which is recognized as one of the best in the US. Founded in 1971, WPP provides various services, including:

  • Advertising
  • Branding
  • Public relations
  • Digital Marketing
  • And market research.

WPP has a global presence in over 100 countries with over 130 companies under its umbrella. The company's success can be attributed to its innovative approach to solving business problems using data analytics and customer behavior analysis tools.

WPP partners with leading brands across industries, such as Ford Motors Company, L'Oreal Group, and PepsiCo. The consulting firm offers tailored solutions that enhance brand value through targeted messaging strategies.

Overall, if you're searching for a dependable marketing consulting firm capable of helping you achieve impressive growth numbers while navigating challenging circumstances successfully – look no further than WPP!

Their campaign for Burger King for UEFA Euro 2021 helped the fast-food chain attract a global audience, amassing millions of views.

11) Publicis Sapient

Founded in 1990, Publicis Sapient has been one of the world’s biggest consulting firms in the world for 30 years. The company has served huge brands from many industries, from health to travel and hospitality.

Publicis Sapient is known for its innovative and data-driven approach. They strongly focus on digital transformation and customer experience. Publicis Sapient works with businesses to build connected ecosystems that drive growth and improve efficiency.

Their team of experts provides strategic guidance, technology solutions, and creative insights to help clients stay ahead of the competition.

Its commitment to sustainability and social impact sets Publicis Sapient apart from other marketing consulting firms.

They believe businesses are responsible for using technology for good and strive to create positive change through their work. They range from reducing carbon footprint to promoting diversity, inclusion, and sustainable marketing. Publicis Sapient integrates values into every aspect of its business operations.

Publicis Sapient should be at the top of your list if you're looking for a partner who can help you achieve your goals while staying true to your values.

Their work with Pilot Company to enhance customer experience is one of the many examples of the company’s great work.

What their clients say:

“The digital market is increasingly playing a key role for exclusive products, and we are proud to now give our customers access to digital buying experiences that match their preferences.”

Tomas Antvorskov Krag, Director, Bang & Olufsen

12) IBM Global Business Services

Founded in 1991, IBM Global Business Services provides consultancy for strategy, digital transformation, and more. Furthermore, the firm has worked for companies in many industries, from Insurance and retail to healthcare and banking.

IBM Global Business Services offers consulting services to help navigate the complex marketing world. With the expertise and innovative solutions IBM Global Business Services provides, businesses can develop effective marketing strategies that drive growth.

IBM Global Business Services team aims to understand each client's unique goals and vision for their business.

Through a consultative approach, they offer personalized insights, data-driven recommendations, and cutting-edge technology solutions to help clients gain a competitive advantage in the marketplace.

As one of the leading consulting firms in the US, IBM Global Business Services delivers digital transformation capabilities that enable businesses to transform their operations and unlock new growth opportunities.

IBM’s expertise helped Honda Pakistan greatly enhance its customer’s after-sales experience.

What their clients say:

“We are monitoring and responding to possible issues before they happen and working with IBM to resolve them. Trust was a big thing, and we learned that IBM had our best interest at hand.”

Niel Tsuji, HealthPartners

13) Capgemini

Founded in 1967, Capgemini is also among the biggest names in the world when it comes to marketing consulting firms. They are a global consulting, technology services, and digital transformation leader. The firm also gets a lot of plaudits for being one of the most ethical companies in the world.

Capgemini provides innovative solutions to help businesses adapt to the rapidly changing market landscape. With offices in over 40 countries, Capgemini has extensive experience working across different industries and sectors.

They offer various services, including:

  • Strategy consulting
  • Digital Marketing
  • Customer experience management
  • And IT services.

Capgemini's focus on collaboration and co-creation with clients is one thing that sets it apart. They believe that by working closely together with their clients, they can achieve better outcomes faster. This approach has earned them praise from many satisfied customers who appreciate their personalized service and attention to detail.

Capgemini is a reliable partner for businesses looking to stay ahead of the curve in today's competitive marketplace. As for their marketing consultancy, how the firm helped Tet enhance customer satisfaction with automation is a great example.

What their clients say:

Our close collaboration with Capgemini has been extremely valuable. The project team has had excellent support on technical and business levels throughout the process.

Christer Cragnell, CIO

14) North Highland

Founded in 1992, North Highland mixes strategy and execution to provide various marketing consulting services. The firm has provided consultancy in many industries, from life sciences and health care to hospitality.

North Highland is a leading marketing consulting firm in the US, providing unique solutions to businesses of all sizes. Established in 1992, they have a track record for delivering exceptional results to their clients by leveraging innovative technology and practices that are tailored to each client's specific needs. Their team of experts is skilled at identifying key market trends and creating strategies that align with your vision for growth.

North Highland recognizes the importance of building strong relationships with its clients, which means understanding where you came from and where you want to go. They pride themselves on delivering measurable success by fostering an environment that promotes collaboration between their team members and clients.

With offices across the US, Europe, the Middle East, and Asia-Pacific regions- North Highland has become synonymous with excellence in marketing consulting services.

If you’re looking for a partner who can help take your business to new heights – look no further than North Highland!

The firm’s marketing prowess was at its best when it enhanced storytelling for one of its clients, News Hub.

What their clients say:

"North Highland provided excellent business strategy and technology services. They were able to very quickly create proofs of concept that brought the overall business vision to life."


15) ZS Associates

Founded in 1983, ZS Associates boasts a worldwide reach with 35 global offices spread across the planet. They have partnered with diverse clients from strategy to implementation and even beyond that.

ZS Associates is considered one of the best marketing consulting firms in the US because they take a unique approach to solving their clients' problems. They understand that every business faces specific issues and tailor their solutions accordingly. Their team consists of experts with diverse backgrounds who pool their knowledge and expertise to create innovative strategies for each client.

ZS Associates has a proven track record of delivering results for their clients across various industries, including healthcare, technology, finance, and consumer goods. They offer a variety of services, such as:

  • Market research
  • Brand strategy development
  • Customer analytics
  • Salesforce organization design
  • Pricing optimization
  • And more.

With ZS Associates by your side, you can rest assured that your company's growth is in good hands. One such example of the company’s result-oriented work is with a consumer goods company where they helped the brand bring in products based on the customer’s demands.

What their clients say:

“They get answers fast, meaning that they can ask more questions than ever before and avoid spending most of their time with spreadsheets, phone calls, emails and quality control checks.”

Patrick Dey, Executive Director of Information Systems, Amgen

16) Prophet

Founded in 1992, Prophet is one of those marketing consulting firms that assumes a transformative approach to growth. The company provides consultancy for everything from innovation to customer experience.

With over two decades of experience, the consulting firm has been working with businesses across various industries.

The firm provides strategic insights and actionable solutions to help you grow your business, improve customer engagement, increase revenue, and enhance brand value. Prophet offers various services, including:

  • Market research
  • Digital strategy
  • Branding & positioning
  • Innovation consulting
  • Customer experience design.

Prophet's goal is to partner with entrepreneurs serious about their success by providing them with expert guidance on navigating an ever-changing marketplace. They have extensive consumer behavior knowledge. This enables them to customize solutions that align with clients’ vision for growth while also considering feasibility.

Hiring Prophet means getting access to deep expertise and a dedicated group of professionals committed to helping your business achieve its goals by creating tailored strategies unique to your organization.

Over the years, the firm has done great work for huge brands like Metlife, garnering many rave reviews and awards.

What their clients say:

“Prophet pushed us to think differently about our organizational structure and what would serve us best, both for the short and long-term. Today, we have greater synergy and efficiency across our growing marketing organization.”

Karla Davis, VP of Marketing, Ulta Beauty

17) Simon Kucher & Partners

Starting in 1985, Simon Kucher & Partners provides consultancy for growth and pricing to Digital transformation. The company also boasts a diverse client base featuring media, healthcare, and finance industries.

Simon Kucher & Partners is a global consulting firm specializing in pricing, marketing, and sales strategy. With over 35 years of experience and offices in more than 25 countries, the firm has established itself as one of the leaders in the field.

Simon Kucher & Partners takes a data-driven approach to help its clients optimize their pricing strategies across all industries.

The firm's expertise is helping companies maximize profits through effective pricing techniques and innovative revenue models. Other focus areas include:

  • Distribution channel management
  • Product portfolio management
  • Customer segmentation
  • Pricing analytics.

The Simon Kucher & Partners consultants work closely with each client to develop tailored solutions. They aim to meet clients’ needs while staying within budget constraints.

Simon Kucher & Partners is an excellent choice for companies seeking expert guidance. It can go from optimizing marketing strategies to increasing profits through pricing techniques.

With a highly experienced team of consultants, they are well-equipped to provide personalized attention to clients. The company’s work with a German window company, devising an effective e-commerce strategy for them, is an example of its commitment to offering innovative solutions.

What their clients say:

“Working with the Simon-Kucher team expanded THEA's scope of funding prospects to increase our budget and capacity. The SKP team supported THEA by identifying key areas of interest for large funders and repositioning our communication tools to propel our brand.”

Jackie Medcalf, THEA Founder

18) Alix Partners

Founded in 1981, AlixPartners calls itself a “result-oriented global consulting firm”. And if you look at the company’s work with Hitachi Energy, delivering profitable growth for the latter, the title seems justified.

Alix Partners is a leading global consulting firm that assists companies with improving their performance through strategic consultations.

The company specializes in areas such as transformational change management, operational restructuring, and revenue growth enhancement.

Alix Partners has a team of experienced professionals who work closely with clients to provide tailored strategies to achieve their business objectives.

The firm's success is evident in its numerous accolades over the years, including being named one of Glassdoor's best places to work. Alix Partners' client base includes Fortune 500 companies across various industries, including finance and healthcare.

Its emphasis on delivering results-driven solutions has made it a go-to for many businesses looking for marketing consulting services that guarantee measurable returns on investment.

Furthermore, they have worked for aerospace, finance, retail, and automotive companies.

What their clients say:

We needed a step change to reach our next level of growth–it was time for transformation, and we needed to move fast. AlixPartners listened and didn’t come in with preconceived ideas. You listened to the team and made the work very interactive, which made the process easier.

Maxine Ghavi – Group SVP, Head of Grid Edge Solutions

19) LEK Consulting

Founded in 1983, LEK Consulting prides itself on its analytic approach to business growth. Yet, they understand that each new client needs a fresh outlook if they are to serve success for them.

LEK Consulting stands out for its highly analytical approach as one of the top marketing consulting firms in the US.

The firm focuses on data-driven solutions to help clients make informed decisions about their marketing strategies. LEK provides a range of services, such as:

  • Market research and analysis
  • Brand strategy development
  • And customer insights.

Clients of LEK praise the firm's deep industry knowledge across various sectors. Moreover, they appreciate the company's ability to tailor its services to individual needs while remaining objective and honest throughout the process.

Overall, LEK Consulting is an excellent choice for businesses seeking expert guidance on their marketing initiatives in today’s fast-paced business environment. Their approach works wonders for the firm as it did in their work for a pet supplies brand with the help of a comprehensive market study.

20) Booz Allen Hamilton

Founded in 1914, Booz Allen Hamilton is a marketing consulting firm that boasts a diverse employee base of around 30,000 people from across the globe. The company takes both large-scale transformation projects and specific ones.

When it comes to marketing consulting, Booz Allen Hamilton is a top choice for many companies. With over 100 years of experience in the industry, they offer clients a wide range of services that can help them achieve their marketing goals.

From market research and analysis to campaign design and implementation, Booz Allen Hamilton has the expertise to create customized solutions for each client's unique needs.

One reason why Booz Allen Hamilton stands out among other marketing consulting firms is their commitment to innovation. They understand that technology is constantly evolving and have prioritized staying ahead of the game. This means that they can provide clients with cutting-edge strategies that leverage the latest technologies and techniques for maximum impact.

Overall, if you're looking for a marketing consulting firm with extensive experience and an eye toward innovation, Booz Allen Hamilton should be at the top of your list.

Their track record speaks for itself – they have helped countless companies develop successful marketing strategies over the years and are well-equipped to do so moving forward. For example, the company used data at its best when it converted a data set into crucial insight for NIH.

What their clients say:

“They seamlessly implemented a solution for my company.”

Review from Baltimore (

21) FTI Consulting

In the business for more than 40 years, FTI Consulting provides consultancy to 82 out of the world’s top Fortune Global 100 corporations. From technology and finance to strategy, their consultancy services are quite diverse.

FTI Consulting is a prominent global consulting firm specializing in various services such as:

  • Business strategy
  • Risk management
  • Financial advisory
  • and Marketing.

As one of the top choices for marketing consulting in the US, FTI Consulting provides clients with expertise across diverse industries, ranging from healthcare to technology.

One of their primary strengths is helping companies transform their brand image while keeping up with digital advancements.

FTI Consulting offers customized services to each client according to their specific needs and budget. They have a team of experts equipped to handle complex issues related to market research, competitive analysis, branding, and communications planning.

They also help businesses navigate challenges such as data privacy laws and regulatory compliance mandates while providing valuable insights that support revenue growth.

Overall, FTI Consulting's vast industry experience combined with personal attention makes it an attractive option for organizations seeking effective marketing solutions that aligns with their strategic goals.

The firm’s work with Wells Fargo to help the latter reform is a great example of its strategic know-how.

What their clients say:

“FTI Consulting’s work helped us to a USD$59 billion plan of reorganization that included issuance of additional debt and equity to help pay for the USD$25.5 billion in wildfire-related claims.”

PG & E

22) Gartner

Founded in 1979, Gartner specializes in research-backed consultancy. Over the decades, the company has provided helpful success tools and methods to its clients.

Gartner is a renowned and globally recognized consulting firm operating in over 100 countries.

They offer research-based advisory services to clients across various industries to help them make informed business decisions that align with their goals.

The company has been around for over four decades and has amassed a wealth of expertise in analyzing market trends, identifying emerging technologies, and evaluating industry standards.

Gartner's marketing consultancy arm leverages this knowledge base to create data-driven strategies that drive growth and increase client revenue.

Gartner prides itself on providing personalized attention tailored to each client's unique needs. Their team comprises experienced professionals committed to delivering exceptional value by offering practical solutions grounded in research and insights from industry experts.

Additionally, they keep up with the latest trends, ensuring their clients stay ahead of the curve while navigating an ever-changing business landscape. Given its longstanding track record of excellence and innovative problem-solving approaches, companies seeking top-tier marketing consulting services should consider Gartner.

In addition, the company works with businesses belonging to a whopping 90 different countries. One example of their great work is their solution for a prominent manufacturing firm by optimizing the latter’s marketing budget.

What their clients say:

Working with the Gartner team, we were able to develop a strategic roadmap to build an in-house, customer-data-driven environment and incorporate analytical rigor into our business processes.

Executive Director, Marketing, Leading Public Utility Company

23) McKinsey & Company

When it comes to marketing consulting firms, McKinsey is a global leader. The firm boasts a lengthy client list with names from many industries. They are a top-tier management consulting firm with offices worldwide, serving clients in virtually every industry and sector.

The company has a reputation for providing strategic advice to help companies improve their performance and achieve their goals. McKinsey consulting services include:

  • Strategy development
  • Organizational design
  • Operations improvement
  • Technology implementation
  • And marketing consulting.

With over 90 years of experience in the industry, McKinsey has established itself as one of the most respected consulting firms in the world. Their approach focuses on delivering practical solutions that generate measurable results for clients while keeping up with emerging trends and changes in market environments.

Through rigorous analysis and data-driven insights, McKinsey consultants are able to identify growth opportunities, reduce costs, increase efficiency, and drive innovation across organizations of all sizes.

Whether you're looking to expand your customer base or optimize existing operations within your organization's marketing department – McKinsey & Company brings a unique blend of analytical rigor and creative problem-solving skills.

Moreover, McKinsey’s dedication to excellence came to the fore when it helped Indonesia’s Telkomsel reach Gen Z by launching new avenues for the brand.

What their clients say:

Their approach to problems is excellent. They take the problems and break them into parts to solve them and approach the problems from different perspectives. Alongside their talented team, with immense experience accumulated in the company over the years they really add value.

24) Huron Consulting Group

Founded in 2002, Huron is another global consultancy firm with offices across different continents, from Asia to Europe and North America. They are a leading marketing consulting firm based in Chicago.

Their team of experienced professionals offers comprehensive services that cover a wide range of industries and business needs.

The company's focus on optimizing revenue-generating processes appeals to clients looking to enhance their top-line growth.

The Huron team develops personalized plans, leveraging research data and market analytics, to help organizations create exceptional customer experiences. To help businesses grow faster than their competitors, they provide solutions ranging from:

  • Customer segmentation analysis
  • Branding strategy development
  • Pricing optimization,
  • Go-to-market strategy execution.

Overall, Huron has established itself as one of the industry's most reliable companies through its expertise-led approach and commitment. They deliver value for clients across sectors like healthcare professional services, private equity investments & commercial organization planning.

The company’s charismatic work took a turn for the miraculous when they helped Mon Health System save lives with disease prediction systems.

What their clients say:

The tools and training that Huron provided helped us streamline every aspect of our operations, while supporting our mission to provide high-quality care. It was a very successful engagement.

John Little, CEO, Baptist Healthcare

25) Guidehouse – Navigant Consulting

Navigant Consulting was acquired by Guidehouse in 2019, resulting in a powerful force in the world of marketing consulting firms.

Guidehouse – Navigant Consulting is a top-notch company that provides marketing consulting services to help businesses navigate the complex and ever-changing world of digital marketing. The firm offers tailor-made solutions to its clients based on their unique needs and goals.

With over 25 years in the industry, Guidehouse – Navigant Consulting has gained extensive experience working with diverse industries such as healthcare telecommunications, financial services, energy, and consumer markets.

The Guidehouse – Navigant Consulting team comprises highly qualified professionals who take pride in providing personalized attention to every client they work with.

The firm's approach is centered around understanding what makes each business unique, defining objectives, and creating customized solution strategies using insights from data-driven research.

This combination of experience, expertise, and personalized service makes Guidehouse-Navigant Consulting one of the best choices for your company's marketing consultancy needs.

Their marketing consultancy came to the fore to help a prominent Asian battery manufacturer enter the North American market.

What their clients say:

“Guidehouse Insights’ analysis prompted us to simplify and refine our market messaging in advance of the software launch.”

National Non-Profit Organization

26) Alvarez & Marsal

Founded in 1983, Alvarez & Marsal is among the world's top 10 marketing consulting firms. With offices in about 34 countries, this giant firm is spread across 5 continents. The leading international consulting firm specializing in solving complex business challenges.

The company's marketing consulting services aim to help clients maximize their return on investment by devising effective marketing strategies that drive business growth and profitability. Alvarez & Marsal offers a holistic approach, using market research, data analysis, and deep industry expertise to create customized solutions tailored to each client's specific needs.

The firm’s team of seasoned professionals provides clients with guidance on:

  • Brand strategy
  • Customer segmentation
  • Product development
  • Pricing optimization
  • Digital marketing tactics such as SEO/SEM campaigns or social media management.

With an innovative outlook and emphasis on results-driven action plans, Alvarez & Marsal has established itself as one of the top firms in the US for expert marketing advisory services.

Thanks to its collaborative model backed up by robust analytical tools and technological capabilities. It boasts its ability to boost end-to-end client outcomes across diverse industries worldwide successfully.

They used all their expertise to help a China-based MNC solve a major operational issue at one of its manufacturing plants.

What their clients say:

I love working with Alvarez and Marsal. They prepared a business valuation report for our firm and they did a great job with the quality and presentation of their work. It was easy to follow and well articulated.

Verified user on

27) The Cambridge Group

Founded in 1975, The Cambridge Group brings decades of expertise with its consultancy services. In addition to that, they have worked for the world’s biggest brands like Facebook and CBS.

The Cambridge Group is a marketing consulting firm with over 40 years of experience in helping companies grow and optimize their growth strategies.

The company specializes in innovative solutions that help its clients stay ahead of the curve. Whether through market research, strategic planning, or brand management, The Cambridge Group has consistently delivered exceptional results to clients across various industries.

What sets The Cambridge Group apart from other firms is its unique approach. Rather than focusing on traditional marketing concepts like segmentation or targeting audiences, the firm looks at consumers' unmet needs and seeks to create products and services that meet those needs better than anyone else.

This customer-centric focus has helped numerous organizations achieve breakthrough success.

Overall, The Cambridge Group is an excellent choice for companies looking for fresh perspectives in their marketing strategies. With a team of experts dedicated to delivering customized solutions tailored to each client's specific goals and challenges, it is no wonder they are so well-regarded within the industry today.

Furthermore, the company boasts itself on repeat clients, with 85% of its business accounted by brands that return for their consultancy.

What their clients say:

“If I ever had a big marketing problem we couldn't solve internally, I've always said, 'Let's get The Cambridge Group working on it' because I knew they were the most likely to be able to solve that problem.”

Jim Kilts, Chairman, P&G

28) Roland Berger

Founded in 1967, Roland Berger is a global firm spanning continents with offices in 35 countries. The company offers consultancy services to brands and organizations from a range of industries.

Roland Berger is a leading global consultancy firm that specializes in management consulting. With their headquarters in Munich, Germany, they have branched out to over 50 offices worldwide and are known for providing top-notch services across various industries. Roland Berger has an extensive track record of delivering impactful solutions to complex business challenges and helping their clients achieve sustainable growth.

In the marketing consulting sphere, Roland Berger offers expert guidance on areas such as branding strategy, digital marketing, customer experience optimization, market analysis, and more. They work closely with their clients to understand their unique needs and tailor personalized solutions accordingly. Their team comprises seasoned professionals who bring a wealth of knowledge and experience to every engagement – making them one of the most sought-after firms in the industry.

Overall, Roland Berger is undoubtedly worth considering if you're looking for a trustworthy partner to help take your marketing efforts to new heights. At the same time, stay within your budget constraints.

Their expertise and client-centric approach make them stand out in today's crowded consultancy landscape – so it's no wonder they've earned the reputation they proudly hold today!

In addition to that, the company features several lists of the top 25 management consulting firms in the world.

29) A.T. Kearney

A.T. Kearney is a global management consulting firm with over 3,600 employees spread across 40 countries worldwide. Since its establishment in 1926, A.T. Kearney has built a reputation as one of the best strategic planning consultants in the business world today. The firm prides itself on delivering innovative and practical solutions to help clients tackle complex business challenges effectively.

A.T. Kearney's work across various industries, such as consumer goods, energy & process industries, among others. Their focus areas include:

  • Analytics
  • Digital
  • Leadership, Change, and Organization
  • Mergers and Acquisitions
  • Operations and Performance
  • Procurement
  • Product, Design, and Data Platforms
  • Sustainability
  • Transactions and Transformations
  • Global Business Policy Council (GBPC)

Their client-centric approach includes working closely with their clients to understand their unique needs and tailor customized solutions that meet their objectives while maximizing value for them.

The firm has been recognized multiple times by Forbes' annual ‘America’s Best Management Consulting Firms list,’ Accenture Interactive acquired A.T.Kearney Digital Ventures recently. This acquisition strength will boost the marketing data optimization capabilities of the company coming the future years ahead.

Overall, A.T. Kearney should be considered by any business searching for marketing or management consulting services. They are known as hands-on who have problem-solving expertise backed up by top-notch technological skills.

30) Berkeley Research Group

Berkeley Research Group is one of the top marketing consulting firms in the US, known for its data-driven approach to solving complex business problems. They have a team of over 1,200 experts across the globe. Berkeley Research Group offers a wide range of services, from market research and analytics to digital marketing and branding.

Clients have praised Berkeley Research Group's ability to deliver strategic insights that help them navigate challenging markets and drive growth.

Their performance improvement vertical includes strategy, growth, margin expansion, and

Berkeley Research Group performance improvement services
Berkeley Research Group performance improvement services

Berkeley Research Group is worth considering if you're looking for a partner who can bring fresh perspectives and innovative ideas to your business.

31) Infosys Consulting

Infosys Consulting is a global consulting firm that provides end-to-end solutions for businesses across various industries. With expertise in digital, IT, and business process management, Infosys leverages its unique set of tools and techniques to drive growth and innovation for its clients. The company has been recognized as a leader in several categories, including strategy consulting, digital transformation services, and customer experience.

Clients of Infosys Consulting have praised the firm for its ability to deliver results quickly while maintaining high-quality standards. Due to its collaborative approach, many view the company as a partner rather than just another service provider.

In addition to offering traditional consulting services such as strategic planning and organizational design, Infosys specializes in emerging areas like artificial intelligence and blockchain technology.

With artificial intelligence, they can unlock hidden revenue opportunities. Here are their areas of expertise:

  • Enterprise Agile DevOps
  • Applied AI
  • API Economy & Microservices
  • Application Development and Maintenance
  • Application Modernization
  • Blockchain
  • Cloud – Infosys Cobalt
  • Consulting Services
  • Cyber Security
  • Data Analytics
  • Digital Commerce, Interactions, Experience, Process Automation, and Workplace Services
  • Digital Marketing
  • Infosys Metaverse Foundry
  • Energy Transition
  • Engineering Services
  • Incubating Emerging Offerings
  • Testing
  • Microsoft Business Application Services
  • Microsoft Cloud Business
  • Oracle
  • Salesforce
  • SAP
  • Service Experience Transformation
  • Workplace Transformation

Overall, Infosys Consulting stands out among other marketing consulting firms. They have cutting-edge capabilities and a successful track record of helping clients meet their business goals.

32) L.E.K.Consulting

L.E.K. Consulting is a global management consulting firm specializing in solving complex business problems across various industries, including consumer goods, healthcare, and technology. They offer strategic advice to help clients make better decisions and improve their performance.

With over 30 years of experience, L.E.K. Consulting has built a reputation for its market analysis and strategy development expertise. Their approach involves analyzing data to understand industry trends, consumer behavior, and competitive landscape before developing customized solutions tailored to each client's unique needs.

Below are their capabilities:

  • Data & Analytics
  • Digital
  • Marketing & Sales
  • Mergers & Acquisitions
  • Organization & Performance
  • Performance Improvement
  • Post Merger Integration
  • Procurement
  • Private Equity
  • Strategy
  • Sustainability

If you're looking for a marketing consulting firm that doesn't just provide recommendations but also offers practical implementation support, then L.E.K. Consulting is worth considering.

They are committed to delivering measurable results that translate into increased revenue or market share for their clients while ensuring long-term sustainability through a focus on innovation and execution excellence.

33) Protiviti

Protiviti is a globally recognized consulting firm specializing in solutions to some of the most complex business challenges. From technology and strategy consulting to risk and compliance services, Protiviti helps organizations improve their performance by offering tailored solutions that set them up for success.

With a strong focus on collaboration and teamwork, they work closely with clients to understand their unique needs so they can create customized plans that drive measurable results.

One thing that sets Protiviti apart from other marketing consulting firms is its commitment to excellence and quality. Their team of experts has experience working across various industries, making them well-equipped to offer insights and advice that are specific to your industry.

Whether seeking guidance on brand strategy or needing help optimizing your digital marketing efforts, Protiviti can help you take your business to the next level. With a reputation for delivering exceptional results and an empathetic approach toward client services, it's no wonder why Protiviti is considered one of the top marketing consulting firms in the US today.

34) Strategy& (formerly Booz & Company)

If you're searching for a trustworthy marketing consulting firm to help your business reach new heights, Strategy& (formerly Booz & Company) is an excellent option. They specialize in crafting unique strategies to improve their client's brands and expand their customer base. Their experts work closely with clients to identify key growth opportunities and develop comprehensive plans that align with the company's values and goals.

What sets Strategy& apart from other marketing consulting firms is its emphasis on data-driven analysis. They believe in making informed decisions based on research rather than relying solely on intuition or trends. This approach has helped them achieve impressive results for businesses across various industries. As one client noted,

"Strategy& provided us with valuable insights and recommendations that led to a significant increase in sales revenue."

With this level of dedication and commitment to excellence, it's no wonder they have earned a spot among the top marketing consulting firms in the US.

35) NP Digital

NP Digital is a digital marketing agency/consulting company dedicated to helping businesses achieve their online goals. The company specializes in developing data-driven strategies that help organizations grow their online presence and increase revenue. NP Digital offers various digital marketing services, including:

  • SEO
  • Paid advertising
  • Content marketing
  • Social media management
  • And website design.

At NP Digital Consulting, they focus on staying up-to-date with the latest trends and technologies in digital marketing. Their team of experts has years of experience working with businesses of all sizes and industries.

Whether you're looking to improve your search engine rankings or increase your social media following, NP Digital Consulting has the expertise and resources necessary to help you achieve your goals.

In Conclusion

Are you a business owner looking for a marketing consulting firm to help boost your brand? With so many choices, it can be overwhelming trying to figure out which is the best fit for your specific needs.

In today's fast-paced business world, marketing consulting has become more critical than ever before. With new technologies and constantly changing trends, keeping up with the latest marketing strategies can be challenging for any organization. As a result, many companies turn to expert firms specializing in marketing consulting to guide them through the vast array of options available.

However, choosing from the extensive list of firms available in the United States can be daunting. Finding a firm that fits your needs and budget while providing personalized attention is essential. To help you make an informed decision, we have compiled a comprehensive list of the best marketing consulting firms in The US market currently available that deliver profound results with an empathetic approach – let's dive deep into each one!

As someone who understands how stressful this process can be, This article offers guidance on what factors to consider when choosing the right firm. The article explored key elements that make some consulting firms stand out from the rest regarding quality and compatibility with your organization's goals.

These firms can provide that help and much more. Moreover, they are experts in the field with much to offer. And today’s business world is all about experts. But the question is, which firm will suit you? Well, that choice is yours to make.

After all, it depends on a lot of factors. What area of the business do you want consulting in? What is your budget? These are questions only you can answer. Lastly, save this article for later if you need to refer to it.

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