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Sales Supervisor Job Description

A Sales Supervisor plays a critical role in supporting the success of an organization. They are the leader in coordinating the day-to-day activities of the sales representatives and ensuring that they are meeting their goals.

Let’s take a look at the details of this position.

Sales Supervisor Job Description

The Sales Supervisor supervises direct sales representatives to ensure that each sales representative does their part in supporting the organization achieve its objectives. In small organizations, the sales supervisor will be in charge of a small team.

However, in large organizations, the sales supervisor must work with area managers or regional managers to ensure each region or area meets its sales target in terms of all the parameters. Other than supervising the direct sales representatives, the sales supervisor must support the sales team by conducting high-level selling. This includes setting up meetings with corporate clients, government officials, non-governmental organizations, and other key areas.

What is the Job of a Sales Supervisor?

The critical role of a Sales Supervisor is to put life to the strategic plan of the organization. Once the organization has set a target to be achieved during the year, the sales supervisor put in place day to day operation plan to be followed to achieve the strategy. Further, the sales supervisor must coordinate the daily activities of the direct sales representatives. This includes deciding on the appropriate strategy to be followed on the day, which places or areas to conduct activations, and recommending and initiating any changes to be made to the daily operation plan.

Further, the Sales Supervisor must build great relationships with retail customers by constantly providing the customers with adequate information on products, services, changes in company policy, changes in government policy regulating the sector, and any other changes. As a sales supervisor, one must seek to constantly partner with strategic cross-functional leaders. This is to ensure that sales, merchandising, inventory, assets protection, and supply chain management are seamless and effective.

The sales supervisor must work closely with the store manager, general manager, and production manager to communicate changing customer needs. As a liaison between the organization and the customers, the production supervisor must anticipate changing customer needs and design products that meet such needs.

Sales Supervisor Job Description Sample

The major goal of a Sales Supervisor is to put life to an organization’s strategy. For instance, if the organization wants to grow its market share by 10% at the end of the year, the sales supervisor must put these numbers into perspective. Thus, he breaks down what the 10% growth in market share means in numerical features. Further, the sales supervisors must break down this growth strategy to understand what each sales representative needs to contribute to meet the budget.

After breaking down what each sales representative targets, the sales supervisor must break down the annual budget into 6 months, quarterly, monthly, weekly, and daily. The daily budget can be met through the operation plan like product activations, cold calling, cold emailing, and other marketing initiatives.

Sales Supervisor Job Responsibilities

  • Supervise the activities of the sales team including marketing activities like product activations.
  • Assist the line manager to recruit, training, enumerating, and retaining a competent sales team.
  • Provide reports to top management like sales reports, lead generation reports, customer complaints reports, and new customers’ on-boarded reports.
  • Prepare sales presentations and other sales tools.
  • Assist the line managers to ensure adequate client communication, maintain contacts with clients and provide feedback.
  • Initiate sales activities, strategies, and sales plans required to build brand visibility.
  • Serve as a point of reference to employees in terms of showing great work ethic, habits, personal character, and professional character.
  • Develop and maintain accurate records of prospects, leads, pricing, sales activities, and active clients.
  • Controlling company marketing expenses to ensure the marketing expenditure is kept within budget.
  • Attend trade shows and other marketing events and represent the organization.
  • Evaluate the performance of the sales team and seek ways to improve the team’s performance.
  • Identify the trends in the market, both current, and future that are likely to affect the performance of the organization.
  • Ensure the items are displayed correctly in the malls, supermarkets, and other sales points.


  • Bachelor’s degree in a business-related course with emphasis on marketing.
  • Proven work experience in marketing and achieving set targets.
  • Excellent communication skills, both written and verbal communication.
  • Ability to lead and motivate a sales team, and put in place measures to retain a great team.
  • Excellent selling skills, ability to close deals, and deal with post-purchase anxiety.
  • Excellent selling skills, people-oriented, and ability to motivate a team.
  • Ability to identify potential areas of growth and identify new business partnership opportunities.
  • Strong organization skills and multi-tasking skills.

Position Reports to

  • Sales Manager

What’s the Salary of a Sales Supervisor?

An average of five job search/salary research websites shows that the starting salary is $32,131 in the USA, while the average salary is $ 65,412.00 and the highest makes $ $93,078.00 per year.


The Sales Supervisor job description sample will help you create a job application to attract qualified candidates for the role.  Feel free to use this outline for your company’s hiring purposes and goals.

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