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Sales Supervisor Job Description

A Sales Supervisor plays a critical role in supporting the success of an organization. They are the leader in coordinating the day-to-day activities of the sales representatives and ensuring that they are meeting their goals.

Let’s take a look at the details of this position.

Sales Supervisor Job Description

The Sales Supervisor supervises direct sales representatives to ensure that each sales representative does their part in supporting the organization achieve its objectives. In small organizations, the sales supervisor will be in charge of a small team.

However, in large organizations, the sales supervisor must work with area managers or regional managers to ensure each region or area meets its sales target in terms of all the parameters. Other than supervising the direct sales representatives, the sales supervisor must support the sales team by conducting high-level selling. This includes setting up meetings with corporate clients, government officials, non-governmental organizations, and other key areas.

What is the Job of a Sales Supervisor?

The critical role of a Sales Supervisor is to put life to the strategic plan of the organization. Once the organization has set a target to be achieved during the year, the sales supervisor put in place day to day operation plan to be followed to achieve the strategy. Further, the sales supervisor must coordinate the daily activities of the direct sales representatives. This includes deciding on the appropriate strategy to be followed on the day, which places or areas to conduct activations, and recommending and initiating any changes to be made to the daily operation plan.

Further, the Sales Supervisor must build great relationships with retail customers by constantly providing the customers with adequate information on products, services, changes in company policy, changes in government policy regulating the sector, and any other changes. As a sales supervisor, one must seek to constantly partner with strategic cross-functional leaders. This is to ensure that sales, merchandising, inventory, assets protection, and supply chain management are seamless and effective.

The sales supervisor must work closely with the store manager, general manager, and production manager to communicate changing customer needs. As a liaison between the organization and the customers, the production supervisor must anticipate changing customer needs and design products that meet such needs.

Sales Supervisor Job Description Sample

The major goal of a Sales Supervisor is to put life to an organization’s strategy. For instance, if the organization wants to grow its market share by 10% at the end of the year, the sales supervisor must put these numbers into perspective. Thus, he breaks down what the 10% growth in market share means in numerical features. Further, the sales supervisors must break down this growth strategy to understand what each sales representative needs to contribute to meet the budget.

After breaking down what each sales representative targets, the sales supervisor must break down the annual budget into 6 months, quarterly, monthly, weekly, and daily. The daily budget can be met through the operation plan like product activations, cold calling, cold emailing, and other marketing initiatives.

Sales Supervisor Job Responsibilities

  • Supervise the activities of the sales team including marketing activities like product activations.
  • Assist the line manager to recruit, training, enumerating, and retaining a competent sales team.
  • Provide reports to top management like sales reports, lead generation reports, customer complaints reports, and new customers’ on-boarded reports.
  • Prepare sales presentations and other sales tools.
  • Assist the line managers to ensure adequate client communication, maintain contacts with clients and provide feedback.
  • Initiate sales activities, strategies, and sales plans required to build brand visibility.
  • Serve as a point of reference to employees in terms of showing great work ethic, habits, personal character, and professional character.
  • Develop and maintain accurate records of prospects, leads, pricing, sales activities, and active clients.
  • Controlling company marketing expenses to ensure the marketing expenditure is kept within budget.
  • Attend trade shows and other marketing events and represent the organization.
  • Evaluate the performance of the sales team and seek ways to improve the team’s performance.
  • Identify the trends in the market, both current, and future that are likely to affect the performance of the organization.
  • Ensure the items are displayed correctly in the malls, supermarkets, and other sales points.


  • Bachelor’s degree in a business-related course with emphasis on marketing.
  • Proven work experience in marketing and achieving set targets.
  • Excellent communication skills, both written and verbal communication.
  • Ability to lead and motivate a sales team, and put in place measures to retain a great team.
  • Excellent selling skills, ability to close deals, and deal with post-purchase anxiety.
  • Excellent selling skills, people-oriented, and ability to motivate a team.
  • Ability to identify potential areas of growth and identify new business partnership opportunities.
  • Strong organization skills and multi-tasking skills.

Position Reports to

  • Sales Manager

What’s the Salary of a Sales Supervisor?

An average of five job search/salary research websites shows that the starting salary is $32,131 in the USA, while the average salary is $ 65,412.00 and the highest makes $ $93,078.00 per year.


The Sales Supervisor job description sample will help you create a job application to attract qualified candidates for the role.  Feel free to use this outline for your company’s hiring purposes and goals.

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Retail Sales Consultant Job Description

A Retail Sales Consultant plays an essential role in the sales department whose primary function is to help clients purchase the products that suit their needs and preferences and provide customer service satisfaction with the aim of generating sales.

Let’s take a look at the details of this position.

What Is A Retail Sales Consultant?

The Retail Sales Consultant is tasked with helping customers find the ideal products to meet their needs. Thus, while helping customers meet their needs, retail sales consultants are expected to drive the sales of an organization or a department by recommending their products as the ideal solution.

Other than helping customers get the ideal products for their needs, retail sales consultants provide customers with training and tools. Information or seminars that can enable them to interact better with the purchased products, particularly when dealing with high-luxury products or technical products.

The retail sales consultants are expected to present impartial experts in the fields or experts who have no preferred brand. Their recommendation should not come out as a sales pitch, but rather friends recommending a great product to another friend.

What is the Job of a Retail Sales Consultant?

The primary task of a Retail Sales Consultant is to drive sales and business growth. As such, they are expected to position themselves at strategic locations to answer customer questions, complaints, or last-minute purchase anxiety while presenting their brand as the best alternative.

Thus, they use both online tools like social media and offline tools like positioning themselves at strategic locations. Further, the retail sales consultant must handle product display, fix the product price tag, deal with the inventory at the point of sale, monitor stock theft or improper stock handling, and present it to the relevant authorities.

The Retail Sales Consultant is required to attend sales training to have a thorough product understanding. Further, the sales training is required to be an opportunity to present customer feedback and complaints like new product features and ideas, complains regarding price or packaging, and other factors.

Besides product knowledge, the retail sales consultant should thoroughly understand operating procedures to channel customer feedback to relevant authorities effectively. For instance, if there is a backlash in the market, the retail sales consultant should understand the right communication channel to follow in relaying this information.

New products or new product features are channeled through the retail sales consultant. Thus, the retail sales consultant must continuously learn and read about the new product features to communicate this information to customers

Retail Sales Consultant Job Description Sample

By acting as an expert in their field, the Retail Sales Consultant is expected to drive sales by attracting customers to the brand instead of conducting direct selling. For instance, retail sales consultants can position themselves strategically at the mall.

When a customer walks in and has a hard time choosing a product in their respective product class, the sales consultant should come to their rescue by acting as an advisor. As such, the retail sales consultant will explain to the client the features they should consider when selecting the brand and why the elements are important in meeting their needs.

The sales consultant will then recommend their product as the best alternative, meeting the features mentioned above and closing the deal.

Retail Sales Consultant Job Responsibilities

  • Meeting customers in a sales environment and driving sales using product knowledge.
  • Demonstrating advanced product knowledge for the betterment of both industry and company.
  • Adhering to company policies and procedures while closing deals.
  • Making an appointment for product training, demonstration, or presentations with customers.
  • Working with other employees to ensure product availability and reduce instances of product shortage.
  • Generating customer leads and following up on older leads to close leads.
  • Supporting customers with post-purchase experiences like handling objections, regrets, or any challenges dealing with the product.
  • Conducting client follow-up post-purchase to ensure customers are happy and satisfied.
  • Achieving desired sales goals in a specified time.

Retail Sales Consultant Skills

  • Bachelor’s degree in business management with specialization in marketing.
  • Proven work experience in setting and achieving targets.
  • Thorough understanding of the sales process from lead generation, negotiation, closing deals, and handling post-purchase jitters.
  • Demonstrated product knowledge both at the company level and industry level.
  • Skills in inventory management, including skills to detect and prevent stock out costs.
  • Excellent communication skills, both written and verbal.
  • Demonstrated knowledge in building and managing a team.
  • Ability to work well under pressure while delivering exceptional results.

Retail Sales Consultant Reports to

  • Senior Sales Consultant
  • Sales Manager

How Much Does Retails Sales Consultant Make?

Based on the average of five job search/salary research websites shows that the starting salary is $28,925 in the USA per year, while the median salary is $50 218, and the highest make is $74,574.

Some companies do offer commissions, cash bonuses, and incentives for achieving or exceeding sales quota.

Wrapping Up

This Retail Sales Consultant job description sample will help you create a job application to attract qualified candidates for the role. Feel free to use this outline for your company’s hiring purposes and goals. Do not republish this job description for commercial purposes or in blog posts.

Ensure to send your comments and needs for whatever improvement you suggest to this job description. Also, let us know if you need help on any similar job posting, and we will post it here as soon as possible.

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