Different things we buy have their life span—some goods we use over the next few years. In comparison, we can use other goods only once or twice. And then there are goods in between that last a few months or even a year. We make the classification of consumer durables and consumer non-durables on this basis.
Several consumer non-durable companies have become household names. We see and hear about them almost every day.
This list of companies includes Coca-Cola, Unilever, Pepsico, Procter & Gamble, and Nestle AG. As you can see, these are among the most prominent corporations worldwide.
One would want to work for such giant companies. But is consumer non-durables a good career path? If you are looking for an answer to this question, you’re at the right place.
Here is what will talk about. The table of content below will help you jump to the section you want right away:
- What Are Consumer Non-Durables?
- Difference between Consumer Durables and Non-Durables
- Job Opportunities
- Types of Jobs
- Job Positions
- Job Competition
- Average Salary & Bonus
- Benefits and Perks
- Work Culture
- Is Consumer Non-Durables a Good Career Path?
- Is Other Consumer Services a Good Career Path?
Here, we will discuss the nature of employment opportunities in the consumer non-durables.
But before we dive into it, let’s first discuss what consumer non-durables are! We will also discuss how they are different from consumer durables. Thinking of starting on a consumer non-durables career? Read on!
What Are Consumer Non-Durables? How Are They Different From Consumer Durables?
Consumer non-durables are goods that we use up in a short time. They are either for one-time use or are consumed in a few uses. As a result, one needs to buy these products again and again. Non-durables are also known as soft goods and consumable goods.
Some examples of non-durables are clothing, food products, and light bulbs. Non-durables are the opposite of consumer durables when it comes to consumption. People can use consumer durables over a long period (considered to be over three years).
Consumer non-durables form a significant part of a country’s economy. They are a stable figure in an economy. After all, non-durables include necessary goods that never go out of demand. In comparison, durable goods are subject to the business cycle.
In What Ways Are Durables and Non-Durables Different?
- During economic growth, the purchase of durable goods is likely to increase. In comparison, you will see no increase in the sales of non-durable goods. Why does this happen? It is because non-durables include necessary goods like groceries. As a result, consumers buy the same amount of non-durables as they do in regular times.
- During economic crises, consumers do not purchase the same amount of durable goods. Like we see a steep decline in automobile sales during a recession. A recession will not have the same effect on non-durable goods.
- Changes in the economy affect the sales of durable goods. As a result, people see them as reliable economic indicators. Changes in the economy do not affect non-durable goods. Hence, people don’t see them as reliable economic indicators.
As we saw, consumer non-durables are a stable figure in an economy. And stability is a factor that you should consider when looking for jobs.
One must ask, is consumer non-durables a good career path? Let’s find out if it is an excellent career option!
Job Opportunities in the Biggest Consumer Non-Durable Companies
When looking for jobs in the soft goods industry, you find many good options. Companies like Procter & Gamble give you the opportunity of having an international career. There are other huge companies like PepsiCo and Coca-Cola to choose from.
But before you make a decision, you must know what it is like working for these companies. As a job seeker, you must see what a job opportunity brings.
And it would be best if you analyzed what benefits you can get when working for companies like P&G and PepsiCo. Only then should you make a decision!
First, you must understand the nature of the job opportunities available. The biggest soft goods companies have a lengthy screening process. They also have job openings in different career areas. It would be best if you knew all about it!
By the time this article ends, you will better understand working in a soft goods company! After all, you must be aware of the range of opportunities available. We will then move on to aspects like salaries, benefits, and perks.
Types of Jobs at Consumer Non-Durables Companies
Jobs in the soft goods industry are available in various profiles. There is a host of opportunities in sales and marketing in companies like Coca-Cola. There are also technical jobs in the IT department of big soft goods companies.
You can also find consumer non-durables jobs in the communication and HR departments. So, there is no shortage of variety when it comes to job opportunities.
You can apply for full-time positions and internships. You can visit company websites to know ways to apply. You will also find various openings for summer jobs. Doing summer jobs at soft goods companies can give your career an excellent start.
Is consumer non-durables a good career path? Let’s not jump to conclusions early on. Let’s move on to the essential aspects of consumer non-durables jobs.
All You Need to Know About Top Consumer Non-Durables Jobs
First, we will talk about the pay structure in these companies. After all, the salary is one of the most significant factors in any job. Then we will talk about benefits and perks.
We will start by looking at the average salary for employees in soft goods companies. The average salary is a good indicator of how lucrative working at a company is. We will be looking at the most prominent soft goods companies.
There are many job positions you can start on consumer non-durables. Since they are, in general, a multi-brand corporation, you will find small divisions by brands.
On Procter and Gamble, for example, they separate their job opportunities among nine areas.
Brand & Marketing
Different brands require different marketing focuses. It makes sense to have several brand management positions coming along with related marketing functions.
- Brand Management / Marketing
- Consumer & Market Knowledge
Research & Development
As many different brands on the consumer non-durable products company have different products, the R&D would be different and require different packaging, manufacturing technology, and quality control. That’s why these types of jobs are plenty in this industry. Below are the positions related to the R&D area.
- Quality Assurance
- Supply Chain & Logistics
In sales, we can observe a different trend for consumer non-durable companies. They usually have the same salespeople since the clients, such as supermarkets, are the same.
For that reason, salespeople will deal with different product types, from detergent to chocolates.
Other Support Areas
AS any regular corporation, the support areas are similar. They are also very interchangeable with other industries as well. You will probably have more chances of moving to a career in oil and gas or technology from current non-durable products if you are in finance than working in marketing. Below are the most common support areas:
- Information Technology
- Finance & Accounting
- Human Resources
- Legal / Intellectual Property
- Additional Career Areas
Getting a job at these big non-durables companies is tough. You will face tough competition right from the beginning of the screening process. Coca-Cola’s interview difficulty level is at 2.8%, which is moderate difficulty.
Procter & Gamble also has a thorough assessment process. They conduct a background check on candidates to see if they will be a good fit at P&G.
The company gets in upwards of 900,000 applications every year for only 5,000 job openings. As you can see, the competition is tough.
PepsiCo also runs a background check on candidates. If you want to work for the big soft goods companies, expect the hiring process to be lengthy. Multiple background checks are in the best interests of the company.
Are you preparing for an interview at a big soft goods company? Make sure you approach it with confidence. Remember, you might have to go through several interview phases. And every interview will be different from the last.
Getting a job at a big consumer non-durables company is hard, but you can do it! After all, thousands do it every year! All you need to do is trust your preparation.
The Average Salary and Bonus
According to a job salary/job search website, the average base salary at Procter & Gamble is $87k/year. The same at PepsiCo is at $79k/year. And Coca-Cola slides between the two at $82k/year.
When it comes to the bonus, Coca-Cola gives its employees an average of $12k/year. P&G and PepsiCo have an average of $6k and $8k, respectively. Remember, these are average salary figures. Your salary will differ based on your job profile.
As we can see, consumer non-durable products jobs are relatively well-paid. And if you plan to search for a job in this industry, you may have a reliable job with attractive pay. But there are other aspects to consider as well. So, let’s move on to factors such as perks.
Benefits and Perks
The biggest companies are worried about their employee’s well-being. The same goes for the most prominent soft goods brands. As a result, employees get a bunch of worker perks and benefits.
Coca-Cola provides a lot of health & insurance benefits. These benefits include severance pay, health, and dental insurance. Companies like P&G also offer pension plans to their employees. They provide other perks like well-equipped gyms and fitness classes at specific locations.
PepsiCo also provides health and life insurance to its workers. They also offer stock bonuses and pension plans. All this is a part of their efforts at employee well-being.
Apart from these, employees also get minor benefits like paid sick leave. The most prominent consumer non-durables companies provide wholesome training to their new employees. It is a good thing for those looking for long-term jobs at big companies.
Companies like Nestle also focus on providing a flexible work environment. Nestle also provides relocation expenses to their employees. They also have a Maternity Protection Policy for primary caregivers of newborns.
When it comes to perks and benefits, a career in consumer non-durables will be fulfilling. After all, every job seeker wants to work for a company that values them.
The Work Culture
The work culture at all these big companies is intense. Employees work with pace and purpose as they know their roles. Employees at Coca-Cola get rewards if they perform well over a while. Things like this inspire healthy competition among colleagues.
Nestle invests a lot in giving leadership training to their managers. They have also begun training their employees on the new Corporate Business Principles. Some of the training courses at Nestle are mandatory for all employees to take.
All the top consumer non-durables companies value diversity. They encourage individuals from across the globe to come together and work with them. It also serves the company’s interest to understand its consumer base better.
Another reason to work at the most prominent soft goods companies is that employees also get international exposure when working for these companies. After all, the most extensive soft goods companies serve worldwide.
Active Work Culture and an International Career
What comes to mind when you think of your career? Do you think about growth in terms of skills? Then consumer non-durables can be a good career path for you. As we saw, there are various job opportunities available.
The biggest soft goods companies pay special attention to their employees. Their training structure is good that produces hard-working employees willing to adapt.
Leadership training also helps them become future managers. Such training programs can help you advance in your career.
Working at top soft goods companies also gives you international exposure. Many young people look for an opportunity to spend time working across the globe. If you are one of them, jobs in the soft goods industry can be the way.
The work culture at top soft goods companies is also intense. For those looking for a competitive work environment, it works wonders. After all, healthy competition is a must if you want to grow as a professional.
When it comes to average salary, soft goods companies are a good choice. As we saw, the top companies do not differ much in terms of average salary per year. You will also get a bunch of essential employee benefits and perks.
Is Consumer Non-Durables a Good Career Path? You Can Make an Informed Decision Now!
Is consumer non-durables a good career path? The choice is yours to make. Our job is to help you get a better perspective. To help you understand these jobs better.
Now that you have read through it, the picture must seem clearer. Now, you know about the salary you may get at top consumer non-durables jobs. You also know the various career areas you can apply to.
There are soft goods jobs in sales and marketing. These are the areas where there is the highest number of openings every year. But you can also apply in HR or IT departments in soft goods companies.
Consumer non-durable companies offer stable jobs, and they have established companies in a mature market. The industry has renowned brands with desired products, which is a motivational aspect. Also, salaries and benefits are considered high-paid. Finally, since you can find many different multinationals, you may have multiple opportunities for working abroad and increasing your international professional career.
Besides the chance of getting international exposure, the training programs can also turn out to be helpful in the long run.
So, what are the aspects that appeal to you? What do you want your career to be like? After all, it boils down to your preferences.
With all the information we gave you, it must be easy to make a choice. Remember to consider all the points when making a decision! Good luck!
Bonus: What About Services? Is Other Consumer Services a Good Career Path?
In general consumer, services are sold to final consumers instead of companies such as supermarkets to restaurants. Actually, in many cases, some goods are sold to consumer services companies. First, let’s take a look at what are the consumer services areas:
- Finance (Bank, Loan institutions)
- Creative Services (Marketing, Design, etc.)
- Among Others.
If you’re searching for a career within consumer services, you must know that the time and shift hours may change. Usually, restaurants and retailers work on weekends, for example.
Consumer services offer an easy entrance to start your career. They will always be in demand. If you are a college student, then working in a restaurant can be a profitable way to pay bills and learn new knowledge that can give you more experience for future job interviews.
If you think about corporate careers in consumer services, such as marketing or finance, your professional life should be similar to other industries. Have in mind some of them are interchangeable and make your employability high.
Think about someone who is a marketer at DICK'S Sporting Goods. This person has different opportunities to work in the industry side, as well as in marketing agencies that would provide services for them.
If you ask “is Other Consumer Services a Good Career Path?”. The answer is it depends on your goals in life and for your career, but it's; in general a good entrance path for your professional career.