22Squared is an integrated creative & media company that uses creativity to grow business. They use media, strategy, analytics, data science, development, creative and production to make money for our clients, and a difference in the world.
Using data, expertise, and technology, 22squared creates personalized and connected experiences that deliver transformative business outcomes. They provide clients with integrated marketing solutions that can be scaled as their business grows.
22Squared Case Studies
The incredible nature of our bodies should remind us every day how important it is to take care of ourselves. But when we face challenges beyond our own individual wellness – when we struggle as a family, a community, or even a whole society – we can also be reminded of our incredible power as humans to persevere together.
We created The Incredible Quiz to help people find their incredible superpower. Results also included inspiration on how they could better care for themselves and their loved ones and take steps to feel whole.
Due to consumers' hectic lifestyles, the SUV has become the new American dining table: family and friends often don't get the chance to connect until they are in the car between activities. To reflect this, we created intimate stories showing how the Toyota Highlander offers the comfort and space consumers need to connect with their loved ones in a meaningful way.
Sometimes, an innocent giggle turns into an infectious family roar.
For “Giggle,” we bought two:15 bookends of a commercial pod. The first:15 features a young girl watching something funny on her connected device. She begins to giggle, as does her brother. Their giggle becomes infectious. In this first spot, we never resolve to a logo. Or a tagline.
22Squared team’s campaign for Amazon Studios promoting the long-awaited sequel of Eddie Murphy’s “Coming to America,” rooted in celebrating every facet of Black excellence. More than just another movie marketing campaign, we made Zamunda accessible to comedy fans through conversation, partnership activations, and giveaways. Humblebrag: the movie broke streaming records as Nielsen’s No. 1 Streamed movie during premiere week.
To build the lives of the Zamundan Royal Family and give fans the experience of following their favorite Royals, we launched @ZamundaRoyals on Twitter and Instagram, assuming the POV of in-world Royal Family live feeds. Through daily social content creation and dedicated community management, we built an engaged community (gaining 36.1K followers on Instagram and 12K on Twitter), and increased engagement and overall reach on both platforms.
Guide Beer is made in honor of guides. Those men and women who lead us to swift waters, into the shadows of tall trees, and through the unexplored terrain of ourselves. 11% of the profit from this beer will help guides who are no longer able to pursue their life's work.
Days before the July 4th premiere, Baskin-Robbins stores turned into Scoops Ahoys. Scoops Ahoy Ice Cream Ships appeared across the US and Scoops Ahoy commercials from 1985 appeared on TV. And an augmented reality game called Operation Snoop Scoop took players back to 1985, and deep into a world of Russian spies, secret portals, and 1980s tech.
Two days before the July 4th premiere, we transformed stores in Los Angeles and Toronto into Scoops Ahoys. Every piece of the store, from the sign out front to the allergy warning stickers, were authentically Scoops Ahoy. Lines to get in stretched to 4 hours long, and extra security had to be called in to deal with crowds and press.
There are more than 700 Confederate Monuments that still stand in the United States. For decades, the majority of Americans have been blind to the hate that they truly represent. We helped the NAACP Atlanta Chapter build Invisible Hate, a powerful tool that gives everyone the power to learn about them, tell the world how you feel about them, and lobby representatives to put an end to them, for good.
To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.