Marketing never stops, so our work is always on. We drive business results through fresh strategies and creativity that’s on point. Through top talent and a passion for turning your brand on to what’s possible with the right focus and execution.
Anderson generates leads and sales, increases ROI, and helps clients build their businesses and brands. We have extensive experience in the areas of healthcare insurance; auto, home, and life insurance; financial services; B2B marketing; and travel and hospitality.
We’ve helped increase leads, sales, and ROI while reducing costs for clients in healthcare, insurance, financial services, technology, education, professional services, and many others.
We know how people discuss and manage their money. Anderson has helped create successful campaigns for clients in virtually all financial service segments since 1985.
From cruise ships to casinos, condos, and ski resorts, we know travel and, understand travelers.
We’re experts in marketing protection, security, and providing peace of mind to our customer base. Our clients are among America's best known brands, and we've helped them stay that way.
Healthcare insurance may be the most important, least understood and thorniest consumer issue in the US. Turn to us for key insights, clarity, and breakthrough strategies.
Anderson Case Studies
As one of the premier banks in the west, Union Bank was looking to grow its customer share in the California market. They worked with Anderson to combine their competitive CD offering and the value of the Union Bank brand into a compelling and effective direct mail campaign. The campaign highlights strong interest rates, localized branch presence, and Union Bank branding. The campaign has been very effective at driving new banking relationships.
FedEx Office (FXO) had a great value proposition and a ready but untapped small-business audience when it rolled out its new Business Edge loyalty program; yet it lacked the means to target and communicate to them. Our extensive CRM experience and scientific, field-proven strategies helped drive traffic and loyalty to over 1,700 retail locations and created a thriving online FXO business community through a best-in-class omnichannel marketing machine. Our small-business stories helped humanize the FedEx brand in a relatable way. And our loyalty program created real value for small businesses that earned FedEx repeat business. One year later, they had acquired more than 40,000 Business Edge loyalty customers and enjoyed over $50 million in gross sales. That’s ROI: signed, sealed, and delivered.
The journey toward Medicare is a long, often worry-strewn one. Providing education and value at each step is paramount. We smiled when this big insurer let us put that strategy into action to meet their aggressive New-to-Medicare goals. We refined their contact strategy, developed valuable new content and offers, improved seminar invitations and increased their marketing universe.
The results surprised everyone—except us: a 17% lift from adding email to direct mail, a 24% increase in performance from our new four-touch strategy, plus a 12% ROI bump through Addressable Media Marketing. Now this Blue is more fearless than ever.
Hartford recognized an opportunity to increase retention of their insurance customer base and chose Anderson to lead the charge. Anderson’s creative and strategic horsepower led to a series of carefully planned content being deployed across touchpoints. Through meaningful customer engagement, and the launch of the “Hartford Extra Mile” program, retention increased, driving new growth for the deeply established brand.
A million things must come together to keep a #1 luxury cruise line sailing—and it all has to shine. The same holds true on the marketing side. Extending and enhancing the brand with a brilliant, ever-evolving strategy, plus tactics that were both beautiful and effective, Anderson built an entire direct and digital marketing “ecosystem” where Crystal could thrive. The payoff? Thanks to our synchronized direct mail, email and SEO and SEM efforts, they not only maintained their #1 status, but actually grew their market share. Full steam ahead to even better results.
Engaging an audience in the deregulated but highly congested Texas energy market requires some mad social media skills. That’s why Gexa chose Anderson. Using scroll-stopping imagery, punchy, value-driven messaging, and impeccable timing, our Facebook campaign delivered electric results, delivering new customers at a $23 CPA and exceeding conversions by 136%. These results led to catapulting the client from the lowest to the highest engagement rate among their competitors in a matter of months.
With over 30 years of experience, we understand the importance of service and quality. Our people ensure that every project runs smoothly and every marketing dollar is maximized.