What is EP+Cow?
The EP+Co, is an untraditional ad agency. With leaders in everything from strategy to design, we connect category-defining brands with culture.
Named to 2019 AdAge A-List - The winners of the Ad Age A-List and Creativity Awards are the big, bold thinkers, the risk-takers that are shaping the future of marketing. Our services include: digital, experiential, content marketing, direct, video/audio production, media planning & buying, analytics, research, and PR.
Our team of animators + in-house animation studios bring life to client work through the art of movement and rendering.
Our multi-talented design studio can handle large volumes of work, as evidenced by the 3000+ deliverables we create each month (including 500+ social posts). We also create custom one-off brand projects utilizing our 30+ designers and their unique skill sets and passions.
We're flexible enough to build our own experiences, from live streaming to event activations to run-and-gun production. Our in-house team of makers, creators, coders, producers and all-around doers quickly brings any experience to life.
Our developers collaborate directly with creative, strategy, and the larger production team to make the seemingly impossible possible. We also integrate directly with our clients' technology and IT teams to create digital products that achieve marketing goals while meeting corporate security requirements.
Great ideas don’t have time to wait, so we make them ourselves. From rapid prototyping to building full-scale production sets, our team of master artisans pairs dedication to their craft with a conceptual vision to bring big ideas to life quickly.
Our agile content production team paired with a black box studio, sound booth, editing suites, and animation studios brings brands to life, from live-action to after effects and animation.
We create scalable, broadcast-quality content using our in-house team or partnering with best-in-class vendors. We can produce turnkey content 100% in-house with our team of videographers, directors, content producers, animators, editors, post-producers, and business affairs specialists.
EP+Co. Case Studies
Morgan Stanley is a knowledge brand, a brain trust, and a richly experienced institution. The What Do You See campaign brings this to life by creating intrigue and inviting curiosity each time we share our perspectives and the unexpected way in which we see the opportunity in important, relevant topics and issues.
It demonstrates how Morgan Stanley sees the world differently. We pair eye-catching visuals with a headline that asks, “What do you see?” When EP was tasked with extending this campaign onto the prominent, 1585 Times Square OOH boards, we knew that it would be important to remain consistent with our print, digital and social messaging, while also creating something that was eye-catching and compelling.
EP+Co teamed up with PUMA for their fourth experiential partnership, the launch of the RS-X MTV sneaker. And this time, we brought the sneaker to life through a literal 12-shoe drum kit. The drum kit was built 100% in-house, from engineering and fabrication, creative technology and build, to capturing content and experiential activation. It featured the RS-X MTV sneakers, giving artists and attendees the ability to make their own beats through the hit of a drum stick.
The event “PUMA RS-X MTV Sneaker Talk” was hosted in Atlanta by Sway Calloway and rappers Lil Keed, Yung Bans, and Deante’ Hitchcock. In collaboration with PUMA and EP+Co’s Content Engineering and Creative Technology teams, another successful one-of-a-kind experience was delivered. Take a look at the full recap below.
Known for using 100% recycled, ocean-bound plastic, ZenWTR isn’t your average bottled water company. In fact, they’re one-of-a-kind. So when they asked us to activate the yoga community on social media and spread awareness about their mission to reduce plastic pollution, we knew just what to do: Deliver a head-turning campaign as unique as ZenWTR itself.
Designed to drive brand awareness and donations toward a great cause, the #ZenPose challenge launched online and across social channels on National Ocean Conservation Day—and starring Danny McBride. After proclaiming his love for the ocean in a way only McBride would, the Charleston-based celebrity invited audiences to share their love for the sea, yoga, and ZenWTR by striking a pose and sharing it on social media. For every post tagged with the #ZenPose challenge, ZenWTR donated $1 to ocean conservation. Thanks to the help of A-listers like Khloe Kardashian, Ellen Degeneres, Zoe Saldana, Jessica Chastain, Paris Hilton, and the Foster sisters, the campaign successfully got people everywhere excited to play a role in saving the ocean.
With the launch of the new Bojangles App, we wanted to give fans the opportunity to make it Bo Time, anytime. So, we built 10 custom App Kits with new iPhone 12 Pros, plus necessary Bo-themed accessories like fried chicken popsockets that almost look good enough to eat. We gave kits away to some of our hungriest Bo super fans, as well as seven lucky followers on our social channels, ultimately providing 10 Bo lovers with the chance to grab our new Bo’s Chicken Sandwich (or anything else they might be craving) with the simple tap of the app.
There are millions of ways to make the most of your land, and everyone who runs with us does it in their own way. Like Rodney in Maryland, who has turned his lawn into a Tai-chi oasis, or the Allens in Ohio, who cultivate and grow over seven thousand dahlias on their flower farm. The Deere community is filled with unique characters. So for 2022, we kicked off a 360 campaign featuring 7 real Deere owners from all around the country and shared their stories in every medium from TV and social to Deere.com content.
We even went the extra mile to create a custom handmade typeface for this campaign, making the work as unique as the stories we told.
We consider ourselves a 30-year-old start-up. Because these days problems are never the same. So we never sit still. We are always changing, evolving, rethinking, unthinking, tinkering and pushing. So, um, bring it on.
Clients include: Verizon, Denny's, Men's Wearhouse, Lowe’s Home Improvement, 20th Century Fox, LinkedIn, Lenovo, Cellular Sales, PUMA, John Deere, and The UPS Store, Tempur-Sealy International, Checkers, and Netflix Original Series.