RKD Group

%%tb-image-alt-text%%

RKD Group is a notable fundraising and marketing provider to hundreds of various nonprofit organizations. They have creative leadership a team of experts with deep skill sets in direct response marketing.

RKD Group Marketing Agency Services

RKD Group is a marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group’s multichannel approach leverages technology, advanced data science, and award-winning strategic leadership to accelerate net revenue growth.

[wpv-view name="service-card"]

Skills

RKD Group Marketing Agency Location

Headquarter Information

3400 Waterview Parkway, Richardson, TX 75080, USA
1 800 222 6070

All Locations

Dallas . Lincoln . Ontario . Boston

RKD Group Marketing Agency’s Case Studies

[wpv-view name="marketing-agency-case-studies"]
Marketing Agency's Mission

RKD Group Marketing Agency’s Mission

It’s in our DNA not only to serve great, world-changing causes but to do so with such excellence that we create breakthroughs never thought possible. Sort by cause or service to find out how we’re helping nonprofit organizations with donor engagement and creating fundraising and marketing breakthroughs for our clients.

[wpv-view name="testimonials"]
[wpv-view name="clients"]

Continue Reading →

Marketing Communications Specialist Job Description

Marketing communications specialists are primarily responsible for raising brand awareness among current and future customers.

Let’s t go deeper on their job description in this article.

What Is A Marketing Communications Specialist?

The Marketing Communication Specialist will be our brand’s voice. He will work in a fast-paced environment that requires quick thinking and a willingness to adapt according to the situation.

They develop creative messaging strategies to advertise the company’s vision and products on the top social media platforms.

They are in charge of increasing brand awareness, leading the social media community, and leading their targets.

What Does A  Marketing Communication Specialist Do?

Marketing communication specialists create and distribute marketing materials, such as newsletters, emails, and brochures. Other content, such as videos and white papers, can be created in collaboration with design teams.

They are in charge of distributing marketing materials produced for particular marketing campaigns across the appropriate channels. They look at online and offline platforms to determine how to get the most out of marketing materials.

The marketing communication specialist is in charge of tracking and reporting marketing campaign performance.

After launch, they track the effectiveness of marketing campaigns, keeping track of indicators like customer loyalty and conversion rates to see if they can develop their marketing efforts in the future.

Reporting campaign results is the responsibility of marketing communications specialists. They evaluate data and prepare reports for upper management based on their findings.

Marketing communications specialists have a thorough understanding of marketing patterns and tactics. They may also put what they’ve learned into practice.

They understand how to transform apparently uninteresting ideas into campaigns that increase customer interaction and conversion.

Marketing Communications Specialist Job Description Sample

The Marketing Communications Specialist will enhance the brand awareness by sharpening the offline/online communications.

She/He will give a new edge to our marketing strategies and develop ideas to improve communication between the brand and consumers.

The role and duties include preparing promotional material that takes our vision to the customers, use effective and timely messaging to attract new customers, develop strategies specific to different media, and networking for brand awareness.

Also, the Marketing Communication Specialist will be our brand’s voice. He/She will work in a fast-paced environment that requires quick thinking and a willingness to adapt according to the situation.

Job Responsibilities:

  • Develop creative messaging strategies to advertise the company’s vision and products on the top social media platforms.
  • Develop different strategies for different social media platforms and gauge their impact to keep the marketing graph high.
  • Prepare plans for promoting the brand and its products during social events where the most potential consumers are to be found.
  • Network with clients and the biggest and most influential names in the industry to increase brand awareness and name the company in its niche.
  • Gather and analyze feedback data to develop new ideas improving marketing strategy and advertising.
  • Monitor social media platforms and develop new ideas to enhance customer engagement by acknowledging and solving their problems and queries.
  • Create plans for press conferences and interviews to help send the required message to our consumer base.
  • Track ROI to measure the performance of each of the marketing strategies to work on them continually.
  • Become a part of social media groups to engage in the trending discussions within our industry.
  • Come up with unique ideas for the company newsletter to be sent to subscribers to keep our valued customers engaged and attract new ones.
  • Collaborate with the sales team and providing them with customer feedback on the company’s products.

Skills/Abilities/Knowledge

  • Bachelor’s Degree in Mass Communication, Marketing, or Public Relations required.
  • Relevant experience as a marketing communication specialist and a good track record for the same.
  • Well-versed with working on MS Office.
  • Hands-on experience in using content management platforms like WordPress to execute the unique ideas you come up with.
  • Familiarity with working on B2B and B2C advertising campaigns and the ability to make any marketing campaign stand out in the crowd.
  • Experience working on social media marketing and an awareness of different social media platforms and the content that should go on each of them.
  • Excellent presentation skills and proficiency in both written and spoken English.
  • The willingness to take challenges head-on and the courage to step up when others are reluctant to.
  • An eye for detail and the ability to come up with a unique and timely analysis of the feedback data received from the customers.

The Marketing Communications Specialist Reports to:

How Much Does a Marketing Communications Specialist Make?

The content developer handles one of the most important company areas. The base salary ranges from $33K– $77K. The average base salary is $55,998/ year based on the average of six web search/salary research websites.

In Conclusion

Marketing professionals work in nearly every industry. This is an entry-level position and attract candidates who are creative, charismatic, and can capture the attention of others.

Ensure to send your comments and needs for whatever improvements you suggest to this Marketing Communications Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

[wpv-view name="service-card"]

Skills

Headquarter Information

All Locations

[wpv-view name="marketing-agency-case-studies"]
Marketing Agency's Mission
[wpv-view name="testimonials"]
[wpv-view name="clients"]

Continue Reading →

Director of Marketing And Communications Job Description

This Director of Marketing and Communications job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for your company’s hiring purposes and goals. Do not duplicate this content through an article on the Internet.

What Is the Director of Marketing and Communications (also Marketing Communications Director)?

The director of marketing and communication (or Marketing Communications Director) is in charge of all facets of a company’s brand and product marketing. They are in charge of strengthening and facilitating the company’s partnership with other companies. They lead the marketing team to ensure these tasks were appropriately assigned.

Coordinating, organizing, and implementing marketing strategies, working on the marketing budget, developing customer service processes, and researching growth opportunities, can be part of their job. Many of their responsibilities are related to a public relations professional, as they’ll combine publicity, advertisement, and media relations techniques to help a company’s brand and goods.

They are in charge of the company’s marketing strategies. They figure out the best price for a product, create campaigns focused on a target audience, and promote it.

Director of Marketing And Communications Job Description Sample

The Director of Marketing and Communications will be responsible for developing, planning, budgeting, and implementing marketing strategies for all organization business units.

She/He will direct and measure the impact of the marketing and public relation strategies implemented internally and externally.

The duties include organizing, directing, and monitoring the entire marketing staff’s efforts to effectively reach its target audience and attend to consumers’ needs with the appropriate marketing message and go-to-market strategy.

The Director of Marketing and Communications will also be required to collaborate and strategize with other functional areas, such as sales, engineering, and design.

Director of Marketing And Communications Job Responsibilities:

  • Direct audience/consumer research, competitive analysis to identify opportunities in the market that can be exploited and worked on.
  • Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research.
  • Collaborate with the R&D department and finding the feasibility of the products and services to maintain smooth communication both externally and internally.
  • Nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research.
  • Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
  • Direct social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
  • Expand partnership with social media influencers to increase the company’s brand reach and strength.
  • Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
  • Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
  • Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
  • Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.
  • Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
  • Perform other vital duties as assigned.

Skills/Abilities/Knowledge

  • Strong leadership skills coupled with the composure required to thrive under pressure.
  • Always willing to learn and grow as a leader and professional.
  • A successful track record in senior marketing roles and experience in the industry a must.
  • Strong motivational skills to drive the team for self-motivation in challenging times.
  • Familiarity with essential digital marketing tools and technologies.
  • A minimum of 10 years experience in marketing communication or a related post where the same set of marketing and leadership skills have been used.
  • Experience with print marketing and social media marketing will be preferred.
  • An eye for innovation and the willingness to take the initiative when everybody else is hesitant to step up.
  • Excellent oral and written communication skills to create a message and lay out strategies that the marketing team can easily understand.
  • A healthy level of diplomacy and discretion while dealing with customers and stakeholders at all levels.
  • Strong knowledge in using data software such as CRM and Microsoft Office Suite.
  • MBA required.

Reports to:

  • The CEO
  • VP of Marketing

How Much Does a Director of Marketing And Communications Make?

The base salary of a  Director of Marketing And Communications ranges from $61,485 – $149,791. The average base salary is $103,001/year based on the average of six web search/salary research websites.

Got a Comprehensive Director of Marketing And Communications Job Description?

Make sure to send your comments and needs for whatever improvements you suggest to this Director of Marketing And Communications Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

[wpv-view name="service-card"]

Skills

Headquarter Information

All Locations

[wpv-view name="marketing-agency-case-studies"]
Marketing Agency's Mission
[wpv-view name="testimonials"]
[wpv-view name="clients"]

Continue Reading →

Digital Designer Job Description

This Digital Designer job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

What is a Digital Designer? 

A digital designer is a creative, imaginative position that makes online content that includes advertisements on websites, social media posts. They collaborate with the marketing and creative team to create interactive and catchy material to suit the aesthetic of the company overall. This position is for someone who knows the technical know-how of the software used for designing.

The basic role of a digital designer might sound easy but the innovative and technical skills required for graphics for computers, video games, special effects in videos or movies, and so on. Besides 3-D content, they also work on 2-D graphics for training or coursework videos. 

They collaborate with the marketing, artists, and illustrators teams to work on ideas, make them template, make mock-up designs or models, modify the graphics of the existing ones, and do user testing before launching the features. 

What Does A Digital Designer Do?

The Digital Designer role and responsibilities generally include interacting with other team members for creative problem solving, developing digital content as required by the client or the company, being patient with the criticisms, and knowing all about the latest software, trends, designs, and so on to become a good competition in the market. 

This knowledgeable role must satisfy the requirements of the client while taking risks with their thoughts and presenting them on the table.

Firstly, the designer has to conceptualize print and digital design arts with the members of creative teams to make digital designs for social media, online magazines, a cover design for e-books, and so on.

Secondly, They also help in improving the quality of existing designs by using the latest software in the market and keeping the clients and the entire artists, illustrator’s team in the loop.

Thirdly, Before submitting the finalized modified image, the digital designer has to perform mock-ups and present and listen to the client’s suggestions, if any. The images must be appropriate, eye-catching, and aesthetically pleasing while following the guidelines to attract traffic

Fourthly, The person in the position of a digital designer has to maintain records of every step completed for timely completion. All this has to be done if they are taking initiative as a team leader to meet deadlines in a competitive work environment.

Digital Designer Job Description Sample

The Digital Designer will create interactive designs and collaborate with the creative team. They should be able to take risks and think out of the box while creating web content.

The Digital Designer is tasked with creating content aligned with the company’s marketing strategy and internet messaging.

The suitable candidate will have significant working experience as a designer and a familiarity with contemporary designing software.

The primary duties and responsibilities of the Digital Designer include creating interactive content regularly and back it up with immersive designs that can attract eyeballs and be helpful to our consumer base at the same time.

Besides, the ideal candidate must be willing to work in a fast-paced environment based on results.

Digital Designer Job Responsibilities

  • Come up with unique ideas for interactive web content and design, produce and manage the same.
  • Manage all the promotional content on various social media platforms and design interactive email templates and e-books.
  • Present design ideas to the relevant stakeholders and prepare briefs for the senior management.
  • Collaborate with marketing teams to understand the company’s messaging and create interactive content consistent with the company’s tone.
  • Work in collaboration with the IT department to oversee the publication of the content as per the schedule.
  • Assist in making the company’s web content aesthetically pleasing to catch the maximum eyeballs on the internet.
  • Analyze market research and develop ideas for the content that speaks to the company’s loyal consumer base and gives them a helpful, interactive experience.
  • Develop interactive animation and storyboards as assigned by the senior marketing management.
  • Work in collaboration with copywriters to create comprehensive content with attractive visuals and crisp writing.
  • Work as a connecting link between the design department and the IT teams to ensure timely completion of projects.
  • Keep track of the work done by interactive designers and giving them constructive feedback to help them improve.
  • Act as a problem solver to provide quick solutions to any issues that arise relating to design.

Skills/Abilities/Knowledge

  • Bachelor’s Degree in Graphic Design or a related field.
  • The willingness to work within a team or independently as required by the senior management.
  • Good communications skills and the ability to express complex design ideas clearly.
  • Significant and proven experience of working as a professional designer in a competitive work environment.
  • A portfolio of designing work done to showcase your creativity and familiarity with graphic designing.
  • Good working knowledge of all contemporary design software such as Adobe Creative Suite.
  • The willingness to step up and take the initiative to come up with design solutions whenever necessary.
  • Good analytical and strategizing skills and prior experience of reading and making use of the market research data.

Digital Designer Reports To:

  • Head of Marketing.
  • Marketing Director.
  • Senior Marketing Director.
  • Marketing Manager.

How Much Does A Digital Designer Make?

The base salary of this position is $37,625 per year. The salary rises with experience and goes up to an average of $67,882 per year and the highest is $94,875. The pay also depends on the location you are working in as well as the company you are working for.

Got a comprehensive Digital Designer Job Description?

This Digital Designer job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

Ensure to send your comments and needs for whatever improvements you suggest to this Digital Designer job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

[wpv-view name="service-card"]

Skills

Headquarter Information

All Locations

[wpv-view name="marketing-agency-case-studies"]
Marketing Agency's Mission
[wpv-view name="testimonials"]
[wpv-view name="clients"]

Continue Reading →

DCG ONE

%%tb-image-alt-text%%

What is DCG ONE?

DCG ONE started in 1965 found in a one-car garage. It has grown to become one of the most important privately-held marketing service providers on the West Coast. The agency can print you the complete spectrum of deliverables faster and with better results. The company makes it easier for you to manage sales collateral and fulfill orders, besides assisting companies to go digital.
What drove—and drives—the undying urge to dig deeper is the belief that the proper solution doesn’t just check a box; it closes a gap: a vulnerability or missed opportunity during a workflow, strategy, or customer experience. It is why the expansion of print services integrated with business solutions and a full-service creative agency from the bottom up.

DCG ONE Marketing Agency’s Services

Our business systems make brand and program management easier, our creative experiences deepen engagement, and our print production delivers results

[wpv-view name="service-card"]

Skills

Find Company Locations

Headquarter Information

4401 East Marginal Way South, Seattle, WA 98134, USA
206.784.6892

All Locations

SEATTLE . NEW YORK . WALLA WALLA

DCG ONE Case Study

[wpv-view name="marketing-agency-case-studies"]
Marketing Agency's Mission

DCG ONE Mission

We can print the full spectrum of deliverables, faster and with better results. We can make it easier for you to manage sales collateral and fulfill orders. We can help you go digital and get creative with your marketing.

Testimonials

[wpv-view name="testimonials"]

DCG ONE Clients

[wpv-view name="clients"]

Continue Reading →