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Location3

    What is Location3?

    Location3 is a digital marketing agency for the franchise and multi-unit brands, providing strategic solutions paired with a proprietary local marketing and data management platform.on3, our clients benefit from experts who understand the nuances of marketing franchise businesses and the power of a platform that gets the most out of digital marketing efforts on a local level.

    Location3 Services

    They create strategic partnerships by not only working with your brand team, but becoming an extension of it. The agency has a process that allows it to focus on creating smart marketing strategies that target the right audience with the right message at the right time.

    Paid Search

    Location3’s Paid Search strategy balances corporate and local tactics. It delivers relevant messaging to potential customers in a highly targeted geographic area or region when they are looking for a solution. With a specialty in multi-location and franchise businesses, we owe our decades of success to a value-driven approach to every client.

    Paid Social Marketing

    At Location3, Paid Social marketing refers to all advertising efforts across social media channels. Social media is a crucial component of an omnichannel approach to digital marketing. We understand which channels hold the most potential for your brand and how to optimize campaigns across those different channels.

    LISTINGS MANAGEMENT

    Location3 is at the forefront of scalable marketing technologies for franchises; our Listings Management team utilizes in-house technology to guarantee data accuracy and update profiles at the macro and location levels.

    LOCAL MARKETING

    We create tailored local marketing programs for franchise brands, with local-level marketing options that are managed in conjunction with national campaigns. This centralized approach to digital marketing enables us to deliver quality digital ad campaigns, at lower costs, with strong ROI.

    Franchise Development

    The most important factor in our franchise development services is an intense focus on efficiency. Our team of experts specializes in advanced targeting strategies, ensuring that your message is delivered to an ideal prospect at the lowest cost to your budget. Learn more about Location3’s strategic approach to franchise development below.

    Programmatic

    Our data-driven approach to programmatic media planning and buying focuses on creating omnichannel campaigns that place your brand and business in front of your target audiences, no matter where they are.

    Data Science and Analytics

    Location3 can help you build the framework to understand and achieve growth through a proven analytics strategy. Our efforts help your franchise network and local franchisees get the most out of your marketing campaigns, helping you spend more efficiently and attract more customers at a lower cost.

    Content Marketing

    Location3 provides scalable content marketing programs that help elevate thought leadership in your niche. With a multi-location and franchise businesses specialty, we owe our decades of success to a data-driven approach to every project.

    Search Engine Optimization

    Location3 provides expert digital marketing services to the franchise and multi-location businesses. Our Enterprise level SEO solutions help improve search engine visibility nationally while providing local market activation among your target audience. Our SEO strategies help you to attract prospective customers at all points in the consumer journey and lead them to further engagement with your brand.

    Marketing Strategy

    We’re your strategic marketing partner, not just another vendor. Marketing success and revenue growth aren’t achieved through a single tactic, channel, medium, or platform. Every moment of every day, millions of consumers are navigating their own personal journeys toward a decision or a purchase

    Skills

    Locations

    Headquarter Information

    820 16th St. Suite 300 Denver, CO 80202
    720.881.8510

    All Locations

    Denver, CO

    Location3 Case Studies

    Mountain Mike’s Pizza

    Mountain Mike's Pizza partnered with Location3 to
    develop a Search Engine Optimization (SEO) strategy to
    funnel traffic to their local web pages for each location.
    These pages were given hyper-local optimizations
    that focused on adding internal links and meta-data
    that spoke to the Mountain Mike's Pizza brand. By optimizing the SEO traffic for easy access to
    Mountain Mike's Pizza locations allowed for
    more customers to engage with more pages
    (like Coupon Club, Menu, and Contactless
    Delivery) then before and for longer. As a result,
    there was an increase in session duration and
    online order completions.

    UFC Gym

    The Ask;
    Take brand awareness DIGITAL:
    Drive awareness and
    conversions at 5 SoCal gyms
    via OTT and CTV advertisements.

    Innovation;
    A digital video solution with unique
    budgets & reporting per location.

    Simpli.fi;
    High-quality TV content, with
    maximized reach and control
    frequency across devices.

    Execution;
    Local CTV campaigns that leveraged
    demographic, behavioral,
    addressable, keyword search &
    customized audience targeting.
    Conversion zones to exclude
    employees and members and track
    new customer acquisition.
    Target zones to target users that
    frequent businesses with the same
    the key audience, like health food stores.

    Results;
    The campaign
    .Produced 910,063 impressions
    Reached 201,219 unique
    users
    .Drove 389 gym visits

    Code Ninjas

    SUMMER CAMP CAMPAIGN
    About Code Ninjas
    Code Ninjas teaches kids how to code with fun, game-based
    curriculum.
    Objective
    To drive torm till submissions tor their upcoming summer coding camp.
    Solution
    We knew that using a medium familiar
    to both parents and children would be
    crucial. For this reason, we created
    video campaigns to help Code Ninjas
    achieve their goals!

    Keplr Vision

    In Focus: Seasonal Ad Copy
    Optimizing digital ad creative to reflect seasonal changes can make a big impact! Our partners at Kepler Vision saw a boost in Paid Search and Paid Social advertising performance when Location3 made creative updates to reflect a key industry end-of-year selling point: use those FSA benefits for your eye care - before they expire!

    Kepler Vision
    Kepler Vision specializes in supporting private practice optometrists with collaborative partnerships, business support services, and supply chain management.

    Seasonal Updates
    Paid Search:

    Seasonal ad copy was updated month over month in Q4 of 2021, with the biggest payoff in December due in part to ad copy updates encouraging customers to use FSA benefits for their eye care, before benefits expired. We also upgraded ads from Expanded Text Ads to Responsive Search Ads and added more top keywords.

    Paid Social:

    Ad copy and imagery were updated for the winter season, including ad copy around using FSA funds.

    Results
    Paid Search:

    We saw M/M improvement for Q4 and capped the year with an 8.05% Click- Through Rate (CTR) on Paid Search ads, far exceeding industry averages and representing a massive 33% M/M improvement.

    Paid Social:

    Engagement with our social ads was also higher in December, with a 10% increase in CTR.

    8.05%
    CLICK-THROUGH RATE, PAID SEARCH
    +33%
    MONTH OVER MONTH CTR IMPROVEMENT, PAID SEARCH
    +10%
    CTR, PAID SOCIAL

    Edible Arrangements

    The Ask
    Edible Arrangements partnered with Location3 to pilot their first-ever franchise paid search marketing program. Initially focused on 50 locations within the Boston, MA metro region, the goal of the pilot program was to create effective, scalable campaigns using non-brand keywords so individual stores could capture more local customers and in-store sales.

    Edible Arrangements was also seeking to illustrate return on investment for hyper-local, franchisee paid search campaigns, evaluate the role of campaign management in responsiveness to local search demand and create company-wide benchmarks for core search engine metrics.

    The Solution
    We developed campaigns that targeted Edible Arrangements franchise paid search ads according to their brand marketing territory requirements, and relative to each user’s proximity to a particular location. Focusing efforts on non-brand keywords, campaigns were individually optimized based on store-level metrics to continually ensure online users were finding the Edible Arrangements location most suited for them, in order to produce the maximum amount of conversions. Daily share of voice metrics was also utilized to increase budgets in response to increased demand prior to important revenue-driving holidays like Mother’s Day. Lastly, Location3 account managers leveraged traffic and campaign data to provide budget recommendations ahead of seasonal spikes to ensure locations remained visible during high volume days and weeks.

    Results
    +217,121
    TOTAL IMPRESSIONS
    +10,383
    TOTAL CLICKS
    +1,770
    TOTAL ORDERS
    +$140,000
    NEW REVENUE

    Wild Birds Unlimited

    "We signed up for LOCALACT last year after the
    Enterprise Leadership Conference for the Google
    search function. Our spend was the minimum of $200
    and at the beginning of 2020, I wasn't sure it was
    money well spent. However, we hadn't given the
    social media a try yet and decided to add that element
    before giving up on it.
    "I had the opportunity to speak with Liz Cutrone
    (fellow franchise owner) about her use of LOCALACT.
    Her monthly spending was a bit of a shocker, but she felt
    confident it was worth every penny. I made the decision in early March to up my spending for both
    ISearch and Social] to over $700/mo beginning in
    April as we approached the gift-giving season of
    Mother's Day and Father's Day. Little did I know our
    the whole world and how we do business was about to
    change due to COVID19.

    Marketing Agency's Mission

    Location3 Mission

    Our work goes beyond media buying, tactical execution, data collection, and analysis because we know that your business is made up of a diverse group of franchise owners who depend on your guidance and leadership. The result is a reflection of how our industry experts use our powerful platform to create a hyper-localized approach to digital marketing that is refreshingly...human.

    Location3 Clients

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