What is Saatchi & Saatchi X?
Saatchi & Saatchi X is making the impossible possible for over 20 years by partnering with their clients to create creative ideas rooted in shopper psychology. By actively collaborating, they have helped their clients deliver results while setting them up for success in the future.
Saatchi & Saatchi X Services
Saatchi & Saatchi X Marketing Agency is providing its services in shopper brand marketing. Our competitive team is creative, and execution working to reach shoppers when and where it matters most. Our approach isn’t actual rocket science, but there’s a reason no other agency can execute ideas as we do.
Saatchi & Saatchi X Case Studies
The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
In Australia, the top 150 most popular names were printed onto millions of bottles and the campaign was so well-received other countries around the world adopted it with their own unique twists.
For instance, in Israel the country’s largest billboards were turned into interactive signs which greeted its citizens by name, China also printed nicknames on their bottles instead of first names, providing an even more personal alternative.
In 2016 a new variation of the campaign was introduced in the U.S. as the ‘Share a Coke and a Song’ campaign, with popular song lyrics printed on Coke bottles. The campaign was quite popular, earning the most-liked photo on Instagram at the time with Selena Gomez posting a photo for the campaign.
Another version of the campaign was also launched in the U.K. in 2017, with over 75-holiday destinations now printed on the labels as opposed to names or lyrics.
The Chemicals & Refining group at ABB tapped the digital marketing experts at Centerline to help them strategize and launch a digital marketing campaign highlighting their offerings—in just six weeks.
The campaign also needed to highlight ABB’s new and improved messaging pillars that aligned more closely to their goals and mission to be “Safe, Smart, Sustainable” technology leaders across all brands.
Centerline concept and launched an integrated marketing campaign that included content recommendations, channel strategy, and paid media. We developed content for, launched, and monitored a paid social media campaign to promote awareness of the new messaging and ABB’s Chemicals & Refining offerings and executed a paid media strategy targeting key audiences and user groups on LinkedIn with a secondary goal to increase registrations for a deep-dive podcast hosted by an ABB thought leader.
The campaign was a clear success. On a short timeline, we were able to strategize, launch, and create assets for the digital campaign and blow past benchmarks that assumed less time restriction. Our paid efforts performed well above industry benchmarks with sponsored LinkedIn posts performing 37.7% higher than the benchmark and InMail performing 24% higher than the benchmark. Pushing the podcast out via social media resulted in 50 new registrations in just two weeks.
(736 new visitors) to the /Chemical page.
of the podcast page.
captured through Pardot form submissions that can be used to power future e-nurture.
Saatchi & Saatchi X Mission
We’re obsessed with helping our customers succeed. Customers aren’t just the client partners who ask us to help solve their toughest challenges—they’re the shoppers who buy their products, the retailers critical to their success, and the Xers who facilitate great work every day.