The Integer Group

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The challenges that marketers lose sleep over are the very things we dream about: uncovering, creating, and sustaining growth. While most approach it as a goal, we embrace it as a mindset. We drive growth for brands by leveraging data-driven intelligence to identify the most rewarding opportunities and to fuel creativity that delivers results.

The Integer Group Marketing Agency’s Services

To identify and unlock new growth opportunities, outdated habits and conventions must be broken. We do that by digging deeper. Exploring new paths. And leveraging traditional touchpoints in fresh ways to reimagine and build platforms that deepen connections. The quest for growth can lead to new places. Our services are purposefully designed to get us there. Growth Sciences is at the core of our growth construct. It’s the data-driven heart that powers all of our services. Our Growth Scientists interrogate an unparalleled collection of data sources using proprietary AI predictors and data-mining modules to reveal hidden growth opportunities. This guides all our strategic approaches and enables creative activations.

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The Integer Group Location

Headquarter Information

7245 W Alaska Dr Denver, Colorado 80226, US

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Denver, CO

The Integer Group Case Studies

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Marketing Agency's Mission

The Integer Group Mission

We believe that when our people thrive, so do our clients and our communities.

If you’d like to know what it’s like to thrive at Integer, it’s best to hear it from the ones doing it.

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One Toch Direct

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You’ll find it all at OneTouch Direct. Our unique ability to quickly construct, execute, and follow up on new program launches, combined with our unparalleled flexibility inefficiently pivoting on – and enhancing – existing programs on the fly.

One Toch Direct Marketing Agency’s Services

Using data, expertise, and technology, One Toch Direct creates personalized and connected experiences that deliver transformative business outcomes. They provide clients with integrated marketing solutions that can be scaled as their business grows.

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One Toch Direct Location

Headquarter Information

4902 W Sligh Ave Tampa, FL 33634
(813) 549-7500

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Tampa, FL . Brandon, FL . Buffalo, NY . San Antonio, TX
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Marketing Agency's Mission

One Toch Direct Mission

To create profitable marketing strategies and execute tactical call center solutions within an entrepreneurial environment that inspires unyielding passion, imagination and commitment to excellence for both our employees and clients.

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Big Red Rooster

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We are a multidimensional brand experience firm. From the marketplace to the workplace, we create transformative human experiences that get results. We continue to prove that by thinking and acting differently, we deliver significant value and exponential growth to our clients’ businesses.

Big Red Rooster Marketing Agency’s Services

Transforming your business starts with redefining how your brand engages with people. In order to realize game-changing ideas in the market, we’ve created an end-to-end offer that allows our clients to work with us from ideation through implementation. These integrated practices ensure continuity, drive speed to market, and facilitate exceptional brand experiences.

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Big Red Rooster Locations

Headquarter Information

121 Thurman Avenue Columbus, OH 43206
614-607-7900

All Locations

Columbus, OH . Atlanta, GA . Boston, MA . Phoenix, AZ . New Jersey, NJ . Chicago, IL

Big Red Rooster Case Studies

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Marketing Agency's Mission

Big Red Rooster Mission

We are a unique mix of creativity and conviction, grounding and grit. We go to sleep with our minds churning and wake up eager to get to work, to make the world better for people — anything is possible. We aren’t confined by rigid structure or traditional ways of thinking. We are here to challenge each other, our clients, and the status quo. We are nimble and able to react at the speed of today’s business. And what really matters to us is helping our clients succeed and their businesses transform. We are each distinct, with diverse experiences, yet we know how to think together, solve problems together, and build businesses together. We are greater than the sum of our parts.

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Laughlin Constable

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We are an independent, full-service ad agency. With offices in Milwaukee and Chicago, we tap into our Midwestern roots to take brands from Now to Next. Let’s do something great/heroic/different/cool/unexpected/disruptive together.

Laughlin Constable Marketing Agency’s Services

Using data, expertise, and technology, Laughlin Constable creates personalized and connected experiences that deliver transformative business outcomes. They provide clients with integrated marketing solutions that can be scaled as their business grows.

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Laughlin Constable Location

Headquarter Information

200 South Michigan Avenue 17th Floor Chicago, IL 606040
(312) 422-5900

All Locations

Chicago, IL . Milwaukee, WI

Laughlin Constable Case Studies

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Laughlin Constable Mission

To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.

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Media Planner Job Description

Media Planners are professionals who plan the media buying process to hand over to the Media Buyer to Negotiate with publishers. They are in charge of identifying the right channels for advertising.

Let’s take a look at the details about this position.

What is a Media Planner?

Advertising is the backbone of any companies existence, and the media planner plays a crucial role in executing winning adverts.

Media planners or brand planners with advertising agencies to get the best strategy to deliver a client’s advertising plan.

They mainly work with advertising agencies by providing a combination of both message and platform that meets the client’s goals.

Their major focus is to organize the placement of the adverts with the media platforms to maximize the audience reach and message delivery.

These platforms include radio, TV, newspaper, magazine, social media, use of influencers,s or any media platform that can improve brands visibility.

Media planners have a thorough understanding of the audience and how they interact with the media. Thus they advise clients on the best channel, duration, and timing of the adverts to enhance a wider reach.

Further, the media planner must track the performance of the advert and recommend the best corrective action to be taken to improve its performance.

What Is a Digital Media Planner?

Digital Media Planners creates the media strategy to deliver a client’s digital advertising. Digital Media Planners mainly work with digital marketing agencies and provide a combination of communication and a plan for digital platforms that meets the client’s goals, including social media, PPC, and SEM (Search Engine Marketing).

What Does A Media Planner Do?

The media planner or brand strategist works with clients to ensure proper planning and execution of a media campaign.

Thus, the media planner knows how a campaign should be carried out, when it should be carried out, and the best platform to use to improve its reach and audience.

These avenues can be television, billboard, radio, print media, direct mail, or a combination of these platforms. Using their wealth of experience in the media and having a thorough understanding of the audience, the media planner knows which channel works for which age group.

For instance, if an organization is an investment company dealing with a range of products like investment, insurance, banking, and pension, the media planner must know which media platform is best to advertise a certain product.

For insurance, the media planner may reach the conclusion and plan that the best channel can be radio since it requires intensive explanations to understand. For banking, a billboard can be a great option since there is a need to remind customers continuously. For retirement plans, the print might be best since the older generation loves reading newspapers.

The media planner must know which age group watches news more and at what time do a specific age group watch television.

Ultimately, the media planner seeks to know the audience and help companies take their brand where the audience is.

Media Planner Job Description Sample

The primary objective of a media planner is to help companies take their brands where the audience is.

The media planner must work with the backend team to track the performance of the advert to know the return on investment on their campaign.

Further, the media planner must use mathematical computations or statistical modeling to analyze and understand the features of the target demographic population to know the best channel to use.

Media Planner responsibilities

  • Conducting research and evaluating market data.
  • Overseeing campaigns to ensure they remain within budget while negotiating the costs for advertising rooms.
  • Supervising the implementation of a media campaign.
  • Selecting the best media platform for a specific campaign.
  • Preparing and presenting the best campaign proposals to clients.
  • Monitoring trends in the media, including coverage, reach, and popularity, to know which channels are the best for the client’s goal and budget.
  • Ensuring there is compliance with regulations when advertising like adverts which should appear during watershed person should be pushed to later in the evening.
  • Ensuring the designed adverts meet the requirement requires human decency, like avoiding lying to make a sale.

Media Planner Skills

  • Bachelor’s degree in marketing with communication being the area of specialty.
  • Proven work experience in a media planner role.
  • Strong communication skills with the ability to design campaigns that can advise an audience.
  • Strong background in public relations is an added advantage.
  • Creative, analytical, and passionate about customer services.
  • Ability to design, lead, and mentor a team, especially junior staff in the industry,
  • Experience in campaign management while ensuring budgetary allocation, customer goals, and rules regarding advertisement are met.

Media Planner Reports To:

How Much Does a Media Planner Make?

Based on an average of four job search/salary research websites, the starting salary of a Media Planner is $37,000/year in the USA. In contrast, the average salary is $54,651/year, and the higher paid ones make $87,400/year on average.

Wrapping Up

A Media Planner’s job involves a high responsibility as it deals with advertisement planning, generating sales, and building brands.

This Media Planner job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for you and your company’s hiring purposes and goals. Do not duplicate this for blog posting.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Planner job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Media Relations Job Description

Media Relations professionals are the ones who develop and execute media relations strategies required to improve the organization’s brand and public image.

Let’s take a look at the details about this position.

What is a Media Relations Position?

Public relation is a critical component of an organization’s image, and the media relations officer is responsible for ensuring the organization enjoys an excellent public image.

By acting as the organization’s contact point, media relation acts as a liaison between the organization, government, press, customers, and other stakeholders.

The career path of media relations starts with media Relations Specialist, then Media Relations Officer, and finally the Media Relations Director.

The media relations officer must end-sure the excellent name and reputation of the organization is maintained. This is achieved by disseminating good information and diminishing the impact of unfortunate incidents related to the organization.

Further, the media relations officer must develop and execute media relations strategies required to improve the organization’s brand. These strategies include initiatives like corporate promotion, internal communication, social media, brand innovations, affairs initiatives, and other activities.

What is The Job of Media Relations?

The primary role of media relations is to build and maintain a positive image between an organization and the general public.

Thus, the media relations is in charge of establishing a good relationship with all organization’s stakeholders like customers, community, government, employees, competitors, and the communist.

Thus, media relations must provide adequate communication with the stakeholders using channels like a press release, responding to information requests, writing press conferences, coaching, and offering alternative facts in case of a dispute.

Further, the media relations must liaise with the media, government, and regulatory body to ensure the organization enjoys a favorable environment, particularly with the government and regulatory bodies.

Media Relations Job Description Sample

To maintain a good public image of the organization, the media relations officer must constantly provide information that enhances the organization’s good image.

For instance, if the organization is involved in a scandal like unfair treatment of the employees, the media relations team must work to disseminate alternative facts that neutralize the scandal’s impact on the organization’s image.

This is done by providing detailed factual informal information to discredit the wrong or untruthful information in the public domain. Further, the media relations must be on the lookout for any new details tarnishing the organization’s image and provide a report to discredit the information.

This requires a quick and factual response from the media relations officer to ensure the company image is consistent and maintained.

Further, the media relation works with the relevant authorities to abscond the organization from criminal or civil procedures unless the organization is liable.

Thus, media relations must provide leadership that can steer the organization through the storm while promptly communicating with all stakeholders.

Media Relations Responsibilities:

  • Leading in the development and implementation of media press communication plans.
  • Managing the day-to-day media relationship like responding to request for information, brand establishment, and corporate challenges.
  • Creating and maintaining a media crisis plan to guide the organization in responding to a crisis when the need occurs.
  • Developing materials including articles and news for a press release.
  • Collaborating with the marketing team and other stakeholders to create a public image that is in harmony with the organization’s strategic plan.
  • Building relationships with key stakeholders in the media and government to support marketing and public relations activities.
  • Assisting in the development and implementation of brand-building activities like initiatives, ideas, schedules, managerial and other tools that can enhance brand image.
  • Training employees on the appropriate social behavior can enhance the organization’s image both at social media and corporate vents.
  • Providing guidance and direction to the PR team and partners to ensure that communication is accurate, timely, relevant, informative, and complete.
  • Guiding to ensure coordination of messages and other communications are handled in harmony with the organization’s policy.
  • Developing an online communications strategy to ensure alignment between the online content, company policy, and information presented by the employees.
  • Leading the internal communication resources to ensure the corporate communication plan is adhered to.
  • Serves as the backup plan to the director of communication in the event of a crisis or when the organization is facing a management crisis.

Media Relation Job Skills:

  • Bachelor’s degree in journalism, public relations, international relations, marketing, or any relevant friend.
  • Prevent work experience in handling press releases.
  • Excellent communication skills both written and verbal.
  • Knowledge of crisis management.
  • Ability to work under pressure and cope well in adverse situations.
  • Creative and innovative.
  • Outgoing and ability to network well with government, media, and other industry leaders.

Media Relations Reports To:

  • PR Director
  • Media Relations Director

How much does a Media Relations Make?

Based on an average of two job search/salary research websites, the starting salary of a Media Relations is $35,500/year in the USA. In contrast, the average salary is $64,085/year, and the higher paid ones make $110,500/year on average.

Wrapping Up

The media Relations job involves a high responsibility as it deals with the company’s external communication and crisis management.

Therefore, Media Relations handles numerous strategic tasks, such as managing the day-to-day media relations and taking care of the company’s public image.

This Media Relations job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for you and your company’s hiring purposes and goals.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Relations job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Social Media Coordinator Job Description

With the increasing social media penetration, the social media coordinator is increasingly becoming a critical role. The social media coordinator plans, organize, executes, and supervises the organization’s social media strategy to ensure the achievement of digital strategy.

The organization’s digital strategy aims to increase online presence, boost brand awareness, increase sales, enhance customer engagement, create company awareness, and drive traffic to the company site.

Thus, by working closely with the digital media strategist, the social media coordinator plans to enhance the online presence across different social media platforms. Also, by working with the marketing team, the social media coordinator developed a social media campaign to complement the marketing activities.

What Does A Social Media Coordinator Do?

The ultimate aim of a social media coordinator is to increase an organization’s online presence and drive traffic to a company’s website.

The social media coordinator is tasked with creating engaging content for the company’s social media pages, including Facebook, Twitter, YouTube, Instagram, and LinkedIn.

Thus, to effectively steer the content creation, the social media coordinator must understand the different digital content like blog posts, videos, articles, memes, and how this content works on different social media platforms. Besides creating and posting content on the company’s pages, the social media coordinator must engage with the company followers to respond to their questions, complaints, compliments, or concerns.

Further, the social media coordinator must grow the company followers across the different social media platforms by pursuing the most effective strategy like giving fee vouchers, doing and Q&A sessions, or hosting great live events on the company’s platform.

The social media coordinator must thoroughly understand the changing customer trends and create content that responds to the changes. Creativity and innovation are required in this role as the content creation must be interesting, engaging, informative, and can initiate conversations among followers.

Social Media Coordinator Job Description Sample

The primary goal of a social media coordinator is to plan, create and execute the social media strategy to achieve the organization’s goals. Let’s say the company’s major objective is to grow its social media presence by increasing the number of followers.

The social media coordinator will design the best content that appeals to different demographics across the medial social platforms.

Further, the social media coordinator will also work with the marketing team to understand the priorities or strategies of the month and include these priorities in the digital marketing plan. The social media coordinator must work with every department to bring inclusion to the digital marketing plan.

Social Media Coordinator Job Responsibilities

• Understand the critical KPI(Key performance indicators) of the organization and define the strategies to meet the KPI using the different social media platforms.
• Collaborating with the marketers, designers, copywriters, and other content creators to provide informative, engaging, and interesting content.
• Monitoring all content posted on the company’s social media pages.
• Tracking the performance of the different content in meeting the objectives of the organization.
• Updating the organization on the trends, insights, data, or any relevant changes in the social space that impacts the organization’s operation.
• Tracking customer engagements like complaints, questions, concerns, or any relevant feedback and ensuring that they are responded to promptly.
• Establishing strong relationships with industry leaders and influencers to improve the organization’s online presence.
• Recruitment, training, mentoring and guiding other social media marketers to ensure brand consistency in marketing.
• Identify the organization’s key target audience and develop marketing plans to meet this customer’s needs.
• Collaborating with the SEO (Search engine optimization) and SEM manager to create content that enhances website ranking.
• By analyzing the key metrics on social media, the social media coordinator can provide a return on investment in the social media campaign.
• Staying on top of industry trends and adjusting the company campaign.

Social Media Coordinator Skills

• Bachelor’s degree in sales and marketing.
• Experience in creating highly engaging content across different social media platforms, including Facebook, Twitter, Instagram, and other social media platforms.
• Proficiency in social media analytics or content management software like Hoot site.
• Experience with online marketing plan design, implementation, and tracking.
• Great analytical and communication skills.
• Creativity and ability to adapt swiftly to changing trends,
• Excellent communication skills, both verbal and written.

Social Media Coordinator Reports To

  • Social Media Manager
  • Marketing Manager

What’s the Salary of a Social Media Coordinator?

Based on an average of six job search/salary research websites, the starting salary of a Social Media Coordinator is $27,951/year in the USA. In contrast, the average salary is $44,559, and the higher paid ones make $66,967.

In Conclusion

This Social Media Coordinator job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for your company’s job posting. Do not use it for blogs or other commercial purposes.

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Senior Graphic Designer Job Description

A Senior Graphic Designer is a vital position for a company’s creative presence. They are responsible for creating visually appealing designs for the company’s artwork, from traditional and digital ads to point of sales material.

They can support the leadership of a team of creatives and take the needs from the internal and external clients to the team’s pipeline, ensuring the accomplishment of the designs needed.

What does a Senior Graphics Designer do?

The senior graphic designer will work with the Creative Director, Design Director, and Art Director to execute, produce exhibitions, point of purchase material, ads, and build the brand enthusiasm.

The senior graphic designer will oversee the design projects from end to end, starting from conceptualization to completion.

He/She should explore different design layouts and be involved in the process of production of the same. 

The senior graphic designer coordinates with creative members with different expertise, like writers, designers, marketers, and photo editors.

As support management of the team, the senior graphic designer produces finished pieces, ensuring quality and on-time delivery.

Senior Graphics Designer Job Description Sample

The senior graphic designer will be responsible for tracking feedback and approvals from the clients. They manage all requests, delegate tasks to the designers, and review the work to ensure high-quality output.

He/She must be well-aware of the current design trends, marketing trends, tools and techniques, and design software programs.

The senior graphic designer implements a strong brand identity and guidelines for maintaining brand consistency throughout all marketing projects.

The senior graphic designer is also responsible for managing systems, updates, and maintaining the accuracy of the client’s website to keep up with the brand and design standards.

Senior Graphics Designer Job Responsibilities

  • Brainstorm different creative theme ideas and designs to support design projects.
  • Oversee conceptualization of design projects.
  • Create execution plans for projects and see them through to completion.
  • Produce different style guides, presentations, and project visualization for the creatives team.
  • Develop direction in workable elements like sketches, graphics, and illustrations.
  • Advise on the elements of designs, calligraphy, typography, colors.
  • Serves as the lead of the design team, ensuring quality work from the creatives team.
  • Conceptualize original and unique designs and illustrations.
  • Design and code various digital marketing materials such as templates, emails, website designs, and banners.
  • Coordinate and assist in putting together graphics-related components in exhibitions.
  • Coordinate with printing and production for exhibition purposes.
  • Prepare reports on a daily, weekly regular basis to check the development progressions of the projects.
  • Coordinate between marketing and design teams to ensure a smooth flow of work.
  • Tracks and reports to the team and give feedback to ensure effectiveness in work.

Senior Graphics Designer Skills/Abilities/Knowledge

  • Bachelor’s degree in design or any similar related/equivalent field.
  • Knowledge in animation and motion design software.
  • Highly skilled in adobe design software like adobe photoshop, illustrator, and InDesign.
  • Experience with both print and digital designs.
  • Ability to manage multiple projects at the same time and to work on close deadlines.
  • Ability to communicate (both oral and written) with a diverse section of people from different professional backgrounds, from educators to scientists and fellow creatives.
  • Should be a creative thinker with imaginative skills and curious learner.
  • Ability to lead a team in a time-bound environment.
  • Great aesthetic sense, creative thinking with attention to detail.
  • Practical and environmental design experience.

What’s the Salary of a Senior Graphic Designer ?

Based on an average of six job search/salary research websites, the starting salary of a Graphic Designer is $ 46,333/year in the USA, while the average salary is $ 63,641, and the higher paid ones make $ 95,333.

In Conclusion

To accomplish their responsibilities, a graphic designer has to support the management of the team and produce finished pieces, ensuring quality and on-time delivery.

This Graphic Design job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s recruitment purposes. Do not copy to post it on the Internet for commercial purposes.

Ensure to send your comments and needs for whatever improvements you suggest to this Graphic Design job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Cossette

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We are an eclectic collective with multifaceted expertise. Together we make things that matter, things that go beyond.

Cosette Marketing Agency’s Services

Using data, expertise, and technology,Cossete creates personalized and connected experiences that deliver transformative business outcomes. They provide clients integrated marketing solutions that can be scaled as their business grows.

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Cossette Location

Headquarter Information

300 Saint-Paul Street, 3rd Floor Québec, QC G1K 7R1 418 647-2727

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québec . montréal . toronto . halifax . vancouver

Cossette Case Studies

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Marketing Agency's Mission

Cossette Mission

To those who want to change the game, learn new tricks and teach us theirs, and work with creative minds who won’t settle for the expected — you’ve found your crew.

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Czarnowski Collective

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The Czarnowski Collective is a homegrown collective of talents assembled under one roof to tackle the challenges of the world’s most forward-thinking brands. We build people-driven experiences.

Czarnowski Collective Marketing Agency’s Services

We’re a collective of thinkers, creators, limit pushers, go-getters, and storytellers that produce brand-defining experiences. But you can call us Czarnowski.

While many things have changed since our story began more than 70 years ago, customer service and family values are still at our core.

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Czarnowski Collective Location

Headquarter Information

Czarnowski North America 2287 South Blue Island Ave. Chicago, IL 60608 1 (800) 247-4302
1 (800) 247-4302

All Locations

CHICAGO, IL . ATLANTA, GA . DAYTON, OH . NEW ORLEANS, LA . SAN FRANCISCO, CA . BOSTON, MA . DENVER, CO . SHANGHAI, CHINA . NEW YORK CITY, NY . CHARLOTTE, NC . DETROIT, MI . ORLANDO, FL . ST.GEORGE, UT . LAS VEGAS, NV . PHILADELPHIA, PA . ST.LOUIS, MO . COLOGNE, GERMANY . LODI, NJ . PITTSBURGH, PA . TORONTO, CANADA . DALLAS, TX . LOS ANGELES, CA . PORTLAND, ME . WASHINGTON, D.C.

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Marketing Agency's Mission

Czarnowski Collective Mission

Then Czarnowski might be your kind of place. Joining the Czarnowski family means having the opportunity to be more than a number, more than a job title, more than a spectator. Because our people are at the center of everything we do. And we do it all.
We hire the best and brightest minds in the industry. In return, our employees can expect a flexible environment that nurtures talent, fosters inspiration, supports hard work, and acknowledges contribution.

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MMC

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MMC has helped build some of the world’s most powerful consumer brands. We strategically break down the barriers to spark conversations and create emotional connections. We make brands “talkable” and find authentic ways to plant them firmly in the cultural zeitgeist.

MMC Marketing Agency’s Services

Using data, expertise, and technology, MMC creates personalized and connected experiences that deliver transformative business outcomes. They provide clients integrated marketing solutions that can be scaled as their business grows.

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MMC Location

Headquarter Information

830 THIRD AVENUE NEW YORK, NY 10022
212-485-6800

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New York, NY

MMC Case Studies

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MMC Mission

To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.

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MMC Clients

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Big Spaceship

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As your partner we do a lot, but what’s more important is how we help you move forward – agnostic of your industry or our output. Whether it’s to better align on your business challenge, understand the people you need to reach, or define the best process to get there, we do it together as one single, cohesive team.

Big Spaceship Marketing Agency’s Services

Using data, expertise, and technology, 22squared creates personalized and connected experiences that deliver transformative business outcomes. They provide clients with integrated marketing solutions that can be scaled as their business grows.

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Big Spaceship Location

Headquarter Information

55 Washington, 5th Floor Brooklyn, NY 11201

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Brooklyn, NY

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Big Spaceship Mission

We foster a culture of inclusion and welcome applicants of all races, genders, ages, identities, orientations, beliefs, abilities, and experience levels. We pride ourselves on taking care of each other and do not tolerate harassment, discrimination, or hate of any kind in our workplace. Our inclusive and non-discriminatory policies and practices permeate throughout every stage of employment at Big Spaceship, from recruitment to engagement to career development and beyond. Account management sits at the heart of what we do. We really like to understand what is at the core of a client’s business and help bring that through to every stage of our work process. At Big Spaceship, the account team ensures clients feel we are an extension of their team, problem-solving through the challenges, and celebrating successes alongside them. We are inherently caretakers of each other and believe that leads to creating amazing work.

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Media Specialist Job Description

The Media Specialist is a role that takes care of managing and executing all types of media campaigns. In some cases, the title is confused with a position related to taking care of audio-visual equipment. In current times, the media specialist is more commonly seen as someone that deals with digital or traditional media buy and execution.

What does a Media Specialist do?

The media specialist develops and implements planning strategies for the day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.

The media specialist’s position focuses and prioritizes media pitching and writing as one of its leading roles.

He/She is responsible for leading our digital/print media-related marketing efforts.

The media specialist focuses on expanding the reach to new audiences and customers across online, print, and broadcast media.

Media Specialist Job Description Sample

The media specialist supports the team with the ongoing management, development, and execution of multiple projects like advertising campaigns, business meetings, and brand goals.

The media specialist should demonstrate an understanding of the marketplace, media landscape, and other marketing-related resources, services, and strategies to drive growth.

The media specialist should understand the concepts, conversational language for reaching and understanding a variety of audiences. He/She should translate highly technical information into engaging stories, collaborating with communication professionals.

The media specialist should stay informed of the key achievements, information, and development of the particular event in which the content is being created, enabling social media content to be published onto various media platforms.

Media Specialist Job Responsibilities

  • Develop and implement media strategies.
  • Construct and strengthen relationships with reporters, producers, podcasts, and other traditional & non-traditional media outlets.
  • Provide communication support to the company’s leaders and members for various events, including media interviews, press releases, and build strategic documents.
  • Identify new target audiences and developing concepts in and around them by bringing perspective to their requirements.
  • Assist in tracking and managing the media and press metrics.
  • Draw the right tools and strategies for the implementation of better communication with the audience.
  • Build high-performance initiatives and programs with the sales and marketing team.
  • Envision complicated situations and problems to break them down into simpler ways with clear communication.
  • Lead the team efficiently for result-driven solutions and business growth-related discoveries.
  • Drive and analyze data to grow long term targeting strategies and client campaigns for initiating business growth

Media Specialist Skills/Abilities/Knowledge

  • Experience in journalism or public relations will be preferred.
  • Experience with visual communication principles.
  • Identify roles and values related to any given topic and outright the high volume work.
  • Excellent communication skills, both written and oral, required.
  • Ability to respond quickly to complicated situations.
  • Ability to work in high-pressure and stressed situations with minimal to no directions at times.
  • Ability to work with leaders effectively and efficiently in complex and challenging environments.
  • Should be solution-oriented with budget management plans.
  • Additional qualification in web design or animation is a plus.
  • Ability to manage different time zones, multiple projects, details, deadlines, and relationships at the same time.
  • Experience or knowledge of web analytics platforms like Google Analytics and Adobe Analytics.
  • Knowledge of Microsoft Excel to make regular reports for leads.

Media Specialist Reports To:

How much does a Media Specialist Make?

Based on an average of four job search/salary research websites, the starting salary of a Media Production Manager is $40,000/year in the USA. In contrast, the average salary is $52,566/year, and the higher paid ones make $70,624/year on average.

Wrapping Up

The Media Specialist’s job involves operating media strategy and execution, generating sales, and building brands.

The position can be specialized in different media, and the most common currently is social media.

This Media Specialist job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use it for your next job post.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Media Buyer Job Description

Media buyers are professionals who control the media buying process after the media planning team sends their marketing needs. They are in charge of the ad space purchase, which consists of negotiating with networks, sites, and other channels for their advertising.

Let’s take a look at the details about this position.

What does a Media Buyer do?

A media buyer is a professional who assists clients in identifying and then suggesting/ recommending the best media for advertising expenditure to reach more people and bring maximum engagement.

Their primary responsibility is to buy the appropriate media space after assessing which platforms work the best for their client. They are also responsible for effective media buying strategies and the negotiations involved in the process.

The media buyer should have planning experience and knowledge about digital media to prepare the plans and strategies with media planners.

The media buyer should be well aware of the buying processes and the relevant tools and trends.

Media Buyer Job Description Sample

The media buyer works on the digital platform and identifies the target audiences to make media plans for different clients as per the requirements.

The media buyer should have strong analytical skills to track the ongoing records of the media plans for their clients.

They should also be well-versed in negotiating the best price, quality, and placement of advertisements.

The media buyer should be resourceful for the team and comfortable working in a collaborative team environment.

They should also be comfortable with working on multiple deadlines.

Media Buyer Job Responsibilities

  • Work with the sales representative (media) to determine a place for buying and advertising for maximum reach.
  • Generate and apply plans to meet the media objectives within a set financial budget system and time limit.
  • Work on the negotiation of the advertising rates to meet the budget requirements and schedule.
  • Analyze, track, and interpret the statistics for an effective advertising campaign to reach the standard bar. Should make changes and improvements accordingly.
  • Develop strategies and blueprints for media buys and regulate advertisements according to the requirements for every campaign.
  • Constant maintenance, optimization, and monitoring of the progress in the media plan performances.
  • Create reports, highlight the relevant key points of new studies to implement in future campaigns.
  • Update clients on the status of their ongoing campaigns from time to time.
  • Work closely with media planners to devise media buying strategies to achieve the right level of coverage.
  • Handle different client requests regarding changes in media plans, budget, any updates, or changes in the marketplace.
  • Meet the set deadlines.
  • Keep up with the new industry trends and new technology setups.

Media Buyer Skills/Abilities/Knowledge

  • Bachelor’s degree is required in the field of advertising, marketing, business communications, or in any other related discipline.
  • Experience of about 4+ years in advertising and outreach media is preferred.
  • Experience working with multiple media channels, including billboards, radio, social media, internet, etc.
  • Experience in developing effective advertising programs.
  • Experience with carrying out advertising statistics and strategies by tracking the performances and metrics.
  • Good research, analyzing, and negotiation skills are required.
  • Knowledge and experience with market research to get the basic/raw idea of the demographics and targeted audiences requirements for planning and strategizing the future campaigns.
  • Ability to communicate clearly with co-workers, teammates, and other personnel to exchange information as and when required.
  • Knowledge and proficiency in working with the Microsoft Office suite.
  • Should be comfortable with traveling for business purposes.

Media Buyer Reports To:

  • Media Buyer Supervisor
  • Media Account Manager
  • Media Account Director

How much does a Media Buyer Make?

Based on an average of four job search/salary research websites, the starting salary of a Media Buyer is $39,491/year in the USA. In contrast, the average salary is $58,293/year, and the higher paid ones make $94,869/year on average.

Wrapping Up

Media Buyer’s job involves a high responsibility as it deals with the advertisement budget, generating sales, and building brands.

Apart from ad budgeting, Media Buyer handles numerous strategic tasks, such as monitoring new publisher opportunities and competition activities.

This Media Buyer job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Buyer job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Social Media Assistant Job Description

A Social Media Assistant is a professional who creates social media calendars for various platforms and schedules all the posts.

Their goal is to increase the reach and engagement within the targeted audience. They usually work with the Social Media Manager, who leads this area to build the brand and generate leads for the company.

What Does a Social Media Assistant do?

The role of a social media assistant includes managing and implementing strategies to provide clients with their required content.

A social media assistant helps with managing and creating organic and unique content for reaching a broad audience.

Not just this, but a social media assistant also helps in creating content for their brand and influencer clients, responding to their emails, sending invoices, and also negotiating and scheduling future contracts with them.

They attend influencer parties, fashion shows, dinners to help cover the content like vlog documentation.

A social media assistant is encouraged to brainstorm creative ideas and turn them into beautiful actions for a global reach.

The social media assistant also serves as the handler of all the existing and new social media platforms.

Social Media Assistant Job description

Create social media calendars for different platforms and schedule/ post all the posts accordingly. Increase the reach and engagement among the targeted audience through the content, and monitor the growth of the media platforms.

Participate in relevant social conversations that might help your social media grow, resulting in better engagement.

Design new ideas for interactive content and help in the implementation of new campaigns. Assist in managing collaborations with different influencers and brand partnerships.

The role requires someone with in-depth knowledge of social media platforms and the essential tips and tricks for social media engagement.

Social Media Assistant Job Responsibilities

  • Manage company social media channels, like Facebook, Instagram, Twitter, LinkedIn, and other social media platforms.
  • Analyze market strengths and weaknesses and create and develop content according to the opportunities and threats.
  • Engage and participate in creating new social media channels, if needed.
  • Implement strategies for creating content that increases audience interaction and engagement.
  • Manage social media communications.
  • Create ideas for newsletters and help implement the same for subscribers.
  • Compile data and statistics in a report format to present it to other departments.
  • Work closely with the influencer team to optimize engagement and ensure deliverables with brand alignment.
  • Work with the marketing channels to amplify the content for reaching a wide range of audiences through different media channels and accounts.
  • Research and understand new trends to identify opportunities and implement the same for the brand’s growth.
  • Work as part of a team to develop social media campaigns.
  • Propose new ideas for social media content.

Social Media Assistant Skills/Abilities/Knowledge

  • Prior experience in managing social media and community management
  • Strong knowledge of all social media platforms like Facebook, Instagram, Pinterest, Youtube, Twitter, TikTok, Spotify, and more.
  • Knowledge of all the scheduling/analytics-related tools.
  • Should be creative and a team player.
  • Knowledge of photo and video editing programs.
  • Experience in social media with strong analytics and ad management skills.
  • Ability to work independently with a track record of campaigns, products, and audience engagement.
  • Strong communication and presentation skills.
  • Should have a creative mind with a good sense of humor for a continual flow of great ideas and strategies for the content.
  • Innovative and passionate about digital and social media.
  • Strong interpersonal and relationship development skills.
  • Excellent writing skills to produce creative copies across different brand’s channels.

Social Media Assistant Reports to

  • Social Media Manager
  • Marketing Manager

What’s the Salary of a Social Media Assistant ?

Based on an average of six job search/salary research websites, the starting salary of a Social Media Assitant is $26,087/year in the USA. In contrast, the average salary is $36,065, and the higher paid ones make $50,558x.

In Conclusion

This Social Media Assiatant job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for your company’s job posting. Do not use it for blogs or other commencial purposes.

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FRACTL

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Fractl is a growth marketing agency that specializes in building relevant organic traffic to your site. As a boutique content marketing agency, we’re nimble and able to efficiently adapt to the changing world of digital sharing.

FRACTL Marketing Agency’s Services

We are committed to developing strategies that align with exactly what a successful execution looks like, catered to your needs.

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FRACTL Locations

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601 North Congress Avenue Suite 206 Delray Beach, FL 33445, US
1-844-3-FRACTL

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Delray Beach, FL . Santa Monica, Ca . Denver, Co . Leeds

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FRACTL

The work we do at Fractl is no easy task – and it’s only made possible because of our team. We’re an eclectic group of highly engaged professionals whose talents range from data journalism to graphic design to media relations.

Working here is not the typical office experience – and we mean that in a good way. Fractlites are self-starters and innovators who are constantly seeking to top their biggest wins. High value is placed on employee growth, with ample opportunities for hands-on learning and mentorship. We seem to have a knack for nurturing talent – many team members who started as interns are now leading departments.

Having fun plays a big role in life at Fractl too. Whether we’re taking a ping pong break, dropping eggs from our second-story loft, or celebrating a food holiday (National Donut Day, anyone?), there is no shortage of fun at FractlHQ. At Fractl, partners are hands-on. We collaborate, we nurture talent, and we work hard. If this sounds like the right place for you, then we would love to hear from you!

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Walker Sands

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Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy, and web. The firm’s integrated approach to marketing drives awareness, credibility, and conversions for 100+ clients around the world

Walker Sands Marketing Agency’s Services

At Walker Sands, you’ll find a talented team of public relations professionals, digital strategists, marketing experts, and creative gurus ready to take on your business challenges. We leverage the full spectrum of earned, owned, and paid media to deliver measurable outcomes. From national product launches to complex creative strategies, our team develops and executes thoughtful, results-driven campaigns.

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Walker Sands Location

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55 W Monroe St Ste 3925 Chicago, IL 60603, USA
(312) 267-0066

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Chicago, IL . San Francisco, CA . Seattle, WA

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Walker Sands Mission

To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.

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Walker Sands Cilents

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