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Wolfgang Digital

What is Wolfgang Digital?

Wolfgang Digital calls itself a team of digital marketing nerds who create and manage high-performance, award-winning PPC, SEO, Social, Creative, and Content Marketing campaigns for a diverse range of Irish and International clients across multiple sectors.

Wolfgang Digital Services

Content Marketing

-Native Advertising
-Content Marketing
-Conversion Optimisation
-Retargeting

Infographics

-Infographics
-Video
-Display and beyond

Digital Strategy

-PPC
-SEO
-Social
-Analytics

Skills

Locations

Headquarter Information

Palmerston House, Denzille Lane Dublin 2
+353 1 663 8020

All Locations

Dublin

Wolfgang Digital Case Studies

Digital PR Case Study

1. TESTIMONIAL
“Since our partnership started, they have far exceeded our very high expectations, and we have nothing but positive things to say about the work they have delivered. We look forward to an ongoing partnership with Wolfgang Digital for the foreseeable future.”
2. WOLFGANG DIGEST
In order to turn one of our client’s greatest threats into an asset, we gathered interesting data from the client’s own customers to garner media attention, cementing Arctic Adventures’ position as Iceland’s most talked-about tour operator.
3. CHANNELS
Organic Search

4. BUSINESS GROWTH
Press coverage and links from more than 60 different domains.

COMMERCIAL RESULTS
The press coverage helped Arctic Adventures cement its position as Iceland’s most well-known tour operator in a time when it was difficult to garner attention, resulting in a year-over-year increase in website visits and bookings over the following quarter.

CRO Ecommerce Case Study

1. WOLFGANG DIGEST
By making the “Add to Bag” button more prominent on Product Pages, we increased yearly revenue by 1.4%
2. CHANNELS
CROP
3. BUSINESS GROWTH
Yearly Revenue increase of 1.4% For every €1 invested in this CRO change we returned an extra €890 in revenue.

BUSINESS GROWTH
The new button increased add-to-cart events by 1.5%.
Forecasting to 2021 with YOY data means an additional 10,036 products purchased and an increase of 1.4% of yearly revenue from this one conversion optimization test alone.

For Elverys, for every €1 invested in this test, we returned an extra €890 in revenue.

Adapting in Times of Change

1. TESTIMONIAL
“Wolfgang quickly understood the unique challenges Woodie’s were faced within 2020 and implemented an effective digital strategy that helped us to pivot our business to drive phenomenal growth, along with helping us to get the right foundations in place to ensure we are set up for future online customer demands in Ireland.”
2. WOLFGANG DIGEST
Revised strategy in the wake of Covid19 helped to drive consideration among new audiences and ultimately increase online revenue.
3. CHANNELS
Google Ads, Local SEO, Facebook, Instagram, Pinterest, YouTube
4. ONLINE GROWTH
+158%

BUSINESS GROWTH
Woodie’s online revenue more than doubled in 2020, growing 158% - 7x above the average industry growth in Ireland (source: PWC.ie). This would have been even greater had the online order fulfillment issues not been at play.

Overall, the business grew 17.5% - 5x the industry average growth (source: ceicdata).

Integrated Digital Strategy

1. TESTIMONIAL
“The pandemic forced our business to go completely digital, which brought with it a new set of challenges. Wolfgang turned what was an extremely challenging time into a success story not only maintaining our growth but more than doubling it year on year.”
2. WOLFGANG DIGEST
With a cookie-less future looming, we looked to get BodySlims ahead of the curve with an integrated strategy that leveraged first-party data.
3. CHANNELS
Email, Facebook, Instagram, Paid Search, CRO, Content, and Creative
4. SUBSCRIBER GROWTH
+539% YOY

BUSINESS GROWTH
By putting first-party data first, we were able to smash both of the key objectives we set for the campaign:

We QUADRUPLED our online revenue target of 40%, recording a 174% uplift.

YouTube Strategy Case Study

1. TESTIMONIAL
“In what has been a turbulent and challenging year, Wolfgang was instrumental in driving the change in strategy that was necessary in this new Covid world.
2. WOLFGANG DIGEST
We used the latest YouTube ad formats, smart targeting and bidding options to engage new relevant audiences, and ultimately convert these audiences into customers on search.
3. CHANNELS
YouTube, Search
4. BUSINESS GROWTH
53% boost in non-brand ROAS
BUSINESS GROWTH
Littlewoods had a record-breaking season despite the challenges Covid presented.

By overlaying YouTube video viewers on search, we could see the impact an integrated strategy can have on purchase intent. Non-brand search ROAS was 30.7 for people who had engaged with our videos previously – 53% higher than the non-brand average.

SEO & Content Case Study

1. TESTIMONIAL:
“Both the Digital Marketing Institute (DMI) and Wolfgang Digital are experts in their own respective fields so it goes without saying that the DMI website should be representative of the best of digital marketing. We are building our authority on all things digital marketing and that’s what enables us to grow our community.

2. WOLFGANG DIGEST:
After just one quarter, the Digital Marketing Institute and Wolfgang Digital were able to increase traffic and leads by optimizing blog posts and improving internal linking which led to more students taking up their digital marketing courses.

BUSINESS GROWTH

These optimized posts drove 135% more traffic in December 21 vs. August 21, when we began our strategy. After just one quarter, we’re now back at the traffic levels of March 2021 (before the dip) and blog leads have grown 143%!
Due to better content quality, the DMI’s blog started gaining increased natural backlinks, growing their quarterly backlinks by 121% and helping drive rankings for commercial terms in the USA, their largest market. Thanks to higher non-brand rankings, we’ve seen a 38% YoY increase in overall organic USA leads in Q1 2022.

Marketing Agency's Mission

Wolfgang Digital Mission

At Wolfgang, you’ll get the highest quality training from expert Digital Marketers that will help you to become the very best Digital Marketer you can be.

Wolfgang Digital Clients

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