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Advance Media New York

Advance Media New York is a successful marketing partner agency that helps clients imagine the best they can be. They are a media company with roots in storytelling and building audiences. Being a local company they’re ready to meet with you, any time, any place.

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Advance Media New York Services

We work on one of the most sophisticated data management platforms in the industry, offering our advertising partners access to unique customer insights and audience targeting capabilities. We drive insights that inform every aspect of your marketing plans and build custom audiences – people ready to hear your message.

Self Serve Advertising

Create effective advertising that runs along side trusted award-winning content.

Print Advertising

Reach a focused audience with newspaper display ads, inserts, and magazine ads.

Online Display

Build your brand awareness with online ads that can be targeted to reach any audience.

Mobile Marketing

Reach consumers where they spend most of their time in this evolving digital world.

Market Research

AMNY deliver data and analysis for shopping patterns, media behaviors and more.

Event Marketing

Events provide a great way to connect you and your business with your target market. Spotlight your business with an event sponsorship.

Video Marketing

No company video? No problem. We’ll work with you to develop a video strategy to meet your needs, produce and place your video to engage your customers.

Website Development

Your website is a reflection of your company. We follow a user-centered design process to create websites that are beautiful and affordable.

Market Research & Data

With access to the most reputable and respected research, we can deliver data and analysis for shopping patterns, media behaviors and more.

Content Marketing

AMNY can not only develop the strategy for you, we can also provide some killer content to drive powerful word-of-mouth and social media exposure.

Marketing Strategy

develop campaigns that tell your story. We create a pathway to victory by reaching the audience that you need at the right place and the right time.

Skills

B2B Marketing . Content Marketing . Event Marketing . Marketing Research . Marketing Strategy . SEO . Video Content . Website Development

Locations

Headquarter Information

220 S Warren St, Syracuse, NY 13202, USA
315.470.0032
[email protected]

All Locations

Albany, NY . Buffalo, NY . Rochester, NY . Utica, NY . Syracuse, NY

Advance Media New York Case Studies

VoC DRIVES MARKETING FOR MANUFACTURER

A manufacturer in Upstate New York wanted to better understand customer needs, wants, and behaviors. The organization wanted to take the next steps with a full digital marketing strategy including a focus on SEO, SEM, content, and social strategies but didn’t understand how B2B customers behaved in these areas to ensure the directions they chose were the correct ones.

Advance Media New York developed a customized Voice of Customer (VoC) survey to address the objectives of the manufacturer. The VOC data would be utilized to provide the knowledge and confidence in the next steps with digital marketing to ensure the messages and tactics align with customer behaviors and needs. At a more global level, the VoC would assist with customer relationships, marketing ROI, and help understand drivers to loyalty with the manufacturer. This survey was designed in collaboration with Drive Research, our market research partner.

Market Research & Data

An online survey was designed and customized to meet the needs of the manufacturer in Upstate NY. The online survey was sent to customers via email. The VOC survey contained 25 questions and covered a variety of topics to cover core and secondary objectives. Reminder emails were sent to key customers to boost response rates. A full report was sent to the manufacturer which highlighted themes and recommendations driven by the VoC data.
This blinded PDF report can be downloaded here
THE RESULTS
Customers of the manufacturer were extremely satisfied with the ease of placing orders or the metric in market research deemed as Customer Effort Score (CES). Ease of ordering products ranked # 2 of the 8 factors tested as part of the customer experience. Furthermore, ease of ordering products was not of critical importance. The email was the most preferred form of communication when placing orders and communicating for business purposes with the manufacturer. A minor portion of the customer audience prefers phone or text as forms of communication. Among social media platforms used, LinkedIn is ahead of Facebook, Twitter, and YouTube for business purposes.

“WHAT’S IN A NAME?” SURVEY FOR UPSTATE NY COLLEGE

Advance Media New York partnered with an Upstate New York higher education institution providing a survey that was sent to a base of current students, inquiry students, the family of inquiry students, and employers who hire graduates. The objectives of the study were to understand perceptions, opinions, and preferred selections for school names. Without data, the client had no direction to understand current perceptions of the schools and which direction to move with regards to renaming. The study provided the client with “best choice” options from their stakeholder audiences. The college also wanted to understand word associations with the school, awareness of programs, and awareness of degrees.

To better understand top-of-mind and aided perceptions and impressions of current school names. Several name concepts were shown to respondents where ratings were collected for both accuracy and appeal.

Market Research & Data

The survey included 15 questions and lasted 3 to 5 minutes. A total of 935 completed surveys were obtained. Before fieldwork, the survey was tested among a small sample of the population of emails. Several reminders were sent to non-responders. The project lasted 2 weeks from kickoff to report. Participants were offered a chance to win 1 of 5 $50 gift cards.
Advance Media New York worked with Drive Research to execute this project.
THE RESULTS
The survey was summarized into a one-page infographic highlighting key findings and recommendations. The study provided the college with the information necessary to make evidence-based decisions about rebranding the school names

HEALTHCARE ORG. COMMUNICATION TACTICS DRIVEN BY SURVEY

A healthcare organization in Upstate New York wanted to better understand specific consumer behaviors among its targeted audience. The targeted audience spanned across 10 counties in New York State. The organization worked with Advance Media New York (AMNY) to take the next steps with the data results to develop and distribute more effective communication tactics.
To create and administer a survey addressing access to the internet, types of devices in homes, social media usage, health ratings, the appeal of several marketing initiatives, and collect other demographics.

Follow-up reminder calls were placed to nonresponding households to boost response rates. A total of over 330 responses were received from the mail survey. This response rate of 10% was considered outstanding for a blinded mail survey to the targeted demographic.
A full report was created and sent to the healthcare organization. The findings and outcomes of the market research were shared through an in-person debrief at the AMNY offices. The report included key themes and recommendations, an infographic, and question-by-question results.
THE RESULTS
Although the exact results cannot be shared, the data was used to drive decision-making with the marketing and advertising. The marketing and creative team at AMNY took the report and the data received to develop a comprehensive strategy that addressed key concerns and offered the client the strongest chance of participation in its programs among its targeted demographic. The AMNY and the client were provided with the knowledge and insights necessary to take the next steps to create powerful and influential initiatives. To complete this project, AMNY partnered with Drive Research.

Data drives strategy for Home Builders & Remodelers

Build revenue and well-qualified attendance for this association’s Parade of Homes and Home & Garden Show events. The client needed a full-service ad agency partner to lead their marketing efforts. They wanted to Increase vendor participation and consumer attendance at each event.

Pre and post-campaign research and data insights inform every aspect of the marketing plan from initial concepts and creative through to campaign fulfillment and oversight.

THE RESULTS:

-2.3M Digital Impressions Served
-135K People reached on FB
-42K Clicks fro Digital Campaign
-10.2%Average email ope rate

Official Digital Marketing Agency of Syracuse Athletics®

Develop and execute a data-driven, digital marketing plan for Syracuse University’s athletics department. An institution looking for a partner in their transition from a traditional media mix to a digitally-focused marketing program.
The goal was to reach clearly defined objectives for specific ticket-buying segments (e.g. new season ticket buyers).
AMNY Develop insights and action plans based on CRM analysis, Nielsen reports, and other data sources to inform segmentation strategy, message themes, and delivery platform decisions. Deliver messages to custom audience segments built specifically for Syracuse Athletics.
THE RESULTS:
-3.1M Digital Impressions Served
-28K Targeted Emails were opened
-19K Clicks fro Digital Campaign
-40K Completed videos views from in-story

Infectious Disease Product Distributor Sees Online Success

A manufacturer in Upstate New York wanted to better understand customer needs, wants, and behaviors. The organization wanted to take the next steps with a full digital marketing strategy including a focus on SEO, SEM, content, and social strategies but didn’t understand how B2B customers behaved in these areas to ensure the directions they chose were the correct ones.

Advance Media New York developed a customized Voice of Customer (VoC) survey to address the objectives of the manufacturer. The VoC data would be utilized to provide the knowledge and confidence in the next steps with digital marketing to ensure the messages and tactics align with customer behaviors and needs.

An online survey was designed and customized to meet the needs of the manufacturer in Upstate NY. The online survey was sent to customers via email. The VoC survey contained 25 questions and covered a variety of topics to cover core and secondary objectives. Reminder emails were sent to key customers to boost response rates. A full report was sent to the manufacturer which highlighted themes and recommendations driven by the VoC data.

THE RESULTS
The manufacturer’s NPS of +68 was 70% higher than the industry average. When asked top-of-mind, customers associate the manufacturer with and “good customer service”.
High satisfaction scores were driven by customer service, reliability, the accuracy of orders, and quality products. Ease of ordering products was also rated very high in terms of satisfaction.

Customers of the manufacturer were extremely satisfied with the ease of placing orders or the metric in market research deemed as Customer Effort Score (CES). Ease of ordering products ranked # 2 of the 8 factors tested as part of the customer experience.

Marketing Agency's Mission

Advance Media New York Mission

Our mission is to help businesses grow and to empower and inspire Upstate New York with news and information. When we’re at our best, we make Upstate a better place.

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