Social media marketing can be quite a hectic role at times. From posting to maintaining engagement with followers and more, there’s often a lot on your plate. But what if you could get some help? Things would get slightly easier, right? Yes, social media management apps can do just that for you.
Today, these apps can handle almost everything for a social media marketer. This includes building a community with engagement to scheduling across all channels. Yes! These apps have evolved so much that they’re truly a godsend for marketers.
But there are options available when it comes to these apps. So, which app should you choose? In fact, before even looking at the options, the issue begs the question. What should your criteria be? What factors should you consider while choosing between social media management apps? Let’s take a look at that first.
Factors to Consider While Choosing a Social Media Management
Whatever you search for these days on the internet, there are always many options. The same goes for social media management apps. Every other app claims to be the ‘best for you’ in some way or another. To help you make a more informed decision and clearly understand what you’re investing in.
1. Supported Channels
This is a decision that you need to take based on your needs. How many social media platforms do you want to target to reach the desired audience? Let’s say yours is a brand that caters to a wide audience. Naturally, you’d need to run campaigns on several different platforms. So, you’ll need a social media management app that caters to all channels.
On the other hand, if there are one or two platforms that you want to focus on, especially, a management tool that specializes in those platforms will be a good choice for you. Definitely take a look at the supported platforms before you pick an app.
2. Scheduling Options
Good social media marketing is not all about the moment. In order to get long-term results, you need to plan ahead as well. That’s why it is important to check the scheduling options on the social media management app. But all such tools have this feature, don’t they?
Well, they do, but some tools offer more than just scheduling options. For instance, some tools let you decide how the posts will go on different platforms. So, don’t forget to look at these additional scheduling features before deciding on a particular management tool.
3. Ease in Use
The fast-paced world of social media marketing needs you to always stay on your toes. So, you should avoid choosing social media management apps that are complicated for no reason. In fact, ease of use should be among the most important factors you should consider while looking for a management tool.
First of all, such tools require little to no training in case your new recruits have to use them. Secondly, it generally speeds up the process of planning, creating, and executing your social media campaigns to leave behind the competition.
Doesn’t matter what kind of tool you are talking about, budget is one factor that comes into play. And same goes for social media management apps. The amount of money you want to spend on the app should obviously depend upon your budget.
Furthermore, different apps offer a range of plans as well. So, you should also be careful while choosing a plan to make sure you don’t overspend for features that you didn’t really need in the first place.
5. Analytics Features
Moving on, the key to social media marketing success is analyzing and improving performances. For that, you need a social media management app that provides good analysis and reporting features.
This way, you can make timely changes to your social media campaigns and fill your campaign's shortcomings. Also, social media management apps that allow you to create reports will come in handy for your team to prepare reports for the higher-ups to take a look at and decide their next course of action.
Now you know the factors to consider while picking a social media management app. Let’s move on to our top 9 favorite picks from the magnitude of apps available!
Top 9 Social Media Management Apps
At least ten million remarkable professionals worldwide use this social media management tool. It's arguably the most popular among the best social media management apps. It comes with many options for scheduling and allows for posts to be posted and monitored effortlessly using mobile phones.
With Hootsuite, you can track and manage your social media channels. You can post updates and connect with your client base. This tool can help you review responses across your social networks. You can connect Hootsuite to your core social networks: Facebook, Twitter, Instagram, and LinkedIn. This allows you to analyze your social media marketing campaigns.
Although it's a fantastic tool, costs can add up quickly from the various plans and features that increase the price. HootSuite is a powerhouse, but it can be complicated, costly, and confusing. Although the free plan is one of the most attractive in social media management, they offer a 30-day free trial for special programs.
Speaking of other options, another that might better suit a social media manager's needs is SocialOomph. Like HootSuite, it has a pretty impressive list of features that differentiate it from other social media apps.
The clear advantages of this tool are the outstanding amount of integrations with niche social media platforms (such as Discord, Mastodon, StockTwits), besides the most famous ones (Pinterest, Reddit, Facebook, LinkedIn, and Twitter), and also Blog Posts (Shopify blog, WordPress and Tumblr).
Of course, it also has its downsides, as any app does. It does not support a smartphone app, unfortunately. In a nutshell, SocialOomph is excellent at scheduling posts on multiple accounts but lacks the convenience of smartphone use that many marketers prefer today. As for pricing, plans for this app come in three different options, starting at $15 per month.
Now, for folks who idolize having control over every aspect of their social media management routine, there comes IFTTT. The anagram stands for ‘If This Then That’, a reference to programming jargon that automates a process.
Again, IFTTT is an excellent form of automation of many apps, not just social media. It’s a different tool from all others in this article since it has several unique automation, such as changing photos in social networks, connecting posts with Buffer, etc. However, it also has its limitations, much like each programming language.
It allows users to create their own “recipes” or automated actions to minimize social media posting time and works with almost every popular social website. Although it’s a great tool, automation can sometimes occur at different speeds, bogging down the workflow rate. This app is relatively less expensive and also comes with a free plan. But the free plan comes with many limitations regarding applets and other aspects.
For those looking for an easy way to spread out their posts, Buffer is a great tool. But if engaging with followers is the priority, it’s not this app's strong suit. That is what it comes down to when you think of social media management apps – all have pros and cons, limitations, and value.
Sharing your posts on Facebook, Instagram, Twitter, LinkedIn, and Pinterest becomes easier with Buffer. Furthermore, it also offers a robust analytics section. Buffer can inform you about your post engagement, reach, or clicks. It also has well-designed analytics with easy charts to understand all metrics on your social pages.
When it comes to pricing, Buffer also offers a free plan. Apart from that, the price for this app for paid plans increases with the number of channels you need to control. For instance, you pay $18/month for 3 channels in their ‘essentials’ plan. For two channels, on the other hand, you pay $12/month for the same.
Social Pilot is another tool with features such as Analytics, Calendar, Content Curation, RSS Feed, and Browse Extensions. It lets you connect your social media profiles, including Twitter, Facebook, Pinterest, Instagram, and LinkedIn. You can create your post and post it across your social networks.
Furthermore, this social media management app also offers a ‘bulk posting’ feature. With this, you can post hundreds of posts at once. Another great thing about this app is that it also features many collaboration options.
When it comes to pricing, SocialPilot offers you 4 different options. Each of them is suited for specific needs and scales. Some are suited for freelance marketers (Professional: $25.50/month), while others are perfect for full-fledged marketing agencies (Agency+: $170/month).
Like the other tools mentioned earlier, Edgar allows you to schedule your posts on social media. Currently, it supports Twitter, Facebook (pages and groups), and LinkedIn (profiles and company pages).
The slight difference is that it provides auto-generated content. When you post a link, for example, and click the auto-generated content button, it scans the article and provides a different text variation for your post.
It also allows you to recycle your posts to reach a more significant traffic percentage from the content posted later. You can store all your updates online in a category-based library, making it one of the best social media management apps for assisted content curation.
As for pricing, it offers two plans named ‘Eddie’ and ‘Edgar’. The bigger plan allows unlimited post schedules, costing $41.58/month. The ‘Eddie’ plan, on the other hand, costs $24.91/month and is best suited for those just starting out.
There is one feature that makes this one truly stand out. This unique management tool boasts a feature named ‘custom social network’. With Loomly, you can create multiple scheduling calendars for different platforms simultaneously.
Apart from this feature, this app ticks all the boxes regarding social media management apps. With good scheduling features, basic analytical options, and a multi-service inbox, Loomly is the first choice for so many marketers, and for a good reason.
When it comes to pricing, there is a range of options available with Loomly. The base plan for this app begins at $26 per month. Their ‘Standard’ plan, which costs $59 per month, is a favorite of budding agencies that comes with all the core features.
8. Sprout Social
As discussed in the factors to consider section, the analytics options are also important for any social media management app. And when it comes to that, Sprout Social is your best bet for keeping a keen eye on all the key performance metrics.
With interactive charts and graphs, advanced filtering options, and a meticulous report builder, Sprout Social is a delight for any team. Convenience is another important plus point of this app, with an intuitive dashboard that allows you to manage all your platforms from one place.
As for the plans and pricing, Sprout Social ranges between $249 and $499, with a 30-day free trial also available. Naturally, it is not a fit for those just starting with social media management. On the other hand, this app is an absolute blessing for an established team.
9. Zoho Social
Zoho Social is for you if you want to generate leads via social media. With a strong CRM that facilitates effective lead generation coupled with a user-friendly interface, this app is all about quick results without the fuss.
Furthermore, Zoho also offers a plan for free and is great for smaller teams. The app also ticks almost all the boxes when it comes to basic social media analytics. Its smooth collaboration feature further makes it useful to invite your team to work together on projects hassle-free.
The pricing for Zoho starts at a charge of $59 per month. The maximum plan with this app reaches $299 per month. But if you choose yearly plans, you can save well while buying a Zoho subscription.
When it comes to keeping up with the fast-paced world of social media, even the best falter. So, it is always good to have some help to make sure that amazing video of yours gets the engagement it deserves.
And the social media management apps we mentioned here, each with its unique benefits, can be just the help dedicated marketers like you are looking for. We have told you all the important stuff about the apps mentioned on this list.
Now, the onus is on you to identify your needs and decide on an app to help you take your brand to the next level. But if you’ve done that already, many options are here for you.
So, what will it be? Which of these management apps appears to be the best bet for your brand? Is it the content-friendly MeetEdgar or the ever-popular HootSuite? Everything from the features to the pricing is right in front of you.
Hope your decision turns out to be the best for you! Good Luck!
Christian has over ten years of experience in marketing agencies. Currently, he has been dedicating his time to a tech startup and also writing for major publications. He loves podcasts and reading to keep up with the latest trends in marketing.