With more than 250 million monthly active users, Pinterest is an effective platform for driving your blog or website traffic. But with so many images on the site, how do you make yours stand out? How do you build a loyal following that looks forward to your posts? In this article, we will discuss how to increase your Pinterest engagement and succeed in this social network.
Being an entrepreneur, online influencer, and business executive can be tiring and challenging, but you still want to cross the 100 fans mark in your Pinterest account. You may request help from an experienced freelancer or a marketing consultant to take advantage of this unique market channel.
What Are Engagements On Pinterest?
Are you curious about how Pinterest works? Have you ever wondered what engagements mean on the popular image-sharing social media platform? Engagements are a vital part of the user experience on Pinterest and can be used to increase visibility and expand your reach.
Engagements are actions that users take when looking at pins or boards, such as liking, commenting, repinning, or saving. When other users see your pin with engagement activity, they’re more likely to check it out and interact with it too. This encourages people to use Pinterest and helps spread content throughout the platform.
Engagement is an essential element of successful Pinterest marketing campaigns – when a pin is engaging enough for users to save it or comment on it, it shows potential customers that there’s something valuable in the post they should pay attention to.
How To Get More Impressions On Pinterest?
Pinterest is an excellent platform for businesses to get more impressions and engagement from customers and potential customers. Everyone wants to know how to get more attention on Pinterest, so here are some tips to help your business reach its maximum potential.
The first thing you need to do is create engaging content that will catch people’s eyes. Use high-quality visuals such as images, GIFs, and videos with engaging captions. This will draw users in and encourage them to interact with your posts. Additionally, use relevant hashtags to increase visibility across the platform.
You should also focus on creating multiple pins daily to keep your followers engaged and interested in what you offer. This will help improve exposure within Pinterest’s algorithm, resulting in higher impression rates for your business.
How Do You Increase Your Pinterest Engagement?
Well, there are several good ways, such as creating content that utilizes visuals that drive more engagement, sharing more photos from your life, conducting contests and polls to get more attention, and being consistent with your posting frequency.
Here are ten steps to increase your Pinterest engagement and be successful in this social network.
1) Write Posts And Create Pins That Contain Tips And Advice.
Create a post where you share tips for doing something or answer a common question. Or you can create a pin that has clear steps on doing something.
Create a series of images for one topic, such as an idea for decorating your home for the holidays, organizing your kitchen cabinets, or creating wedding decorations.
Explanatory Infographics are also a great way to help your audience and create engagement.
Each image can focus on one part of the project, with text describing what to do in each image. People can then click from one image in the series to the next, seeing all the steps they need to take to complete the project.
2) Include Lots Of Pictures, But Make Sure They Are High Quality.
Include lots of pictures, but make sure they are high quality. Repinning images that don’t look good will not reflect well on your brand. While stock photography is okay, create original ideas that display your unique products and services if you want to stand out.
Check that your pins are optimized for Pinterest search if you share stock photos. You can add valuable keywords to the image source code so your business is visible in Pinterest search results.
3) Feature Your Content.
The content you pin on Pinterest should mix your creation and the content you find on the web. Make sure that your pins are always relevant to your board and audience. For example, if you have a parenting board, don’t post pictures of cats. If you have a fashion board, don’t post cooking recipes.
Feature your content. It’s essential to feature content from other sites and some of your work. You can do this by posting new blog articles or sharing photos from events you’ve attended. This is an excellent way for people to know more about who you are and what you do best.
4) Highlight The Experts In Your Industry.
A great way to gain recognition for your blog is to highlight other influencers in your niche on Pinterest.
When you post about another expert, especially if you mention them in the board description, they will be notified and might share it on their social media accounts, bringing more traffic to your website. This will also help you build a relationship with that person, which might lead to them sharing your content one day.
Create a board with tips from your blog posts and other experts in your niche. You can find these tips by searching for them on Pinterest or looking at the top articles for each keyword on Google.
For example, you might run a blog about healthy living so that you could create a “Healthy Living Tips” board and pin articles with tip lists from other websites.
5) Use A Conversational Tone While You Write.
Some of the most effective social media posts take on a conversational tone. That’s because they have an easier time connecting with their target audience. You can be sure your Pinterest followers will appreciate posts with a friendly, approachable voice.
So, how can you write in a conversational tone? Here is one big tip:
It’s perfectly acceptable to ask your readers questions directly (though you should probably avoid leading questions). If you’re looking for input on a topic, don’t be afraid to ask for it. This has the added benefit of giving you more insight into what your readers want to see in future posts.
6) Keep It Personal.
People want to see real people doing things, so when creating pins, include shots of your team members and customers in action! Show what makes your business unique — for example, if you run a coffee shop and use an old-school espresso machine or offer homemade baked treats, include a photo of those items in your pin.
Be honest and transparent when posting, and encourage engagement by asking questions and writing in an appropriate voice for your brand or personality.
7) Use Trending Topics To Get More Views.
Use trending topics to get more views.
If you want more views and engagement, it’s good to include trending topics in your posts. Pinterest constantly updates what’s trending and makes this information available to users. You can find out what’s trending at the top of your home feed under the “Trending” tab.
Ways to include trending topics in your posts:
- Use keywords from the trending topic in your post title or description.
- Write about a product or service related to the subject (like a cocktail for National Margarita Day) and include relevant keywords in the title and description.
- Create a list of ideas with each item on the list as a separate pin (like 10 Winter Coats You Need This Season).
- Make sure each pin has a unique title and description using keywords from the trending topic relevant to that pin.
8) Write Fun Lists That People Can Easily Read Over Lunch Or While On Their Commute To Work.
A good list post is simple and easy to digest, like this post:
“Seven Ingredients You Didn’t Know You Needed in Your Kitchen.”
The next time you’re at the supermarket, try reading the ingredients on your favorite food items and see if you recognize all of them. You might be surprised at some of the elements and how many are good for you (and taste yummy!).
Make it something everyone can relate to, like this one: “7 Things Everyone Should Have in Their Closet.” If you’re a fashionista or avid shopper, you already have most of these items in your wardrobe!
Remember when creating a list post that your title should be short and sweet.
The body copy should be something people can easily read over lunch or while commuting to work. If possible, use visuals such as photos or illustrations for each item on the list, so readers can easily visualize what they’ll get from your content.
9) Ask Questions To Encourage Engagement With Your Followers.
Ask questions to encourage engagement with your followers.
You want to grow your following, but you must also engage with those who follow you. One of the best ways to do this is by asking questions. Questions can be asked in several ways on Pinterest, from an image post with a lengthy caption encouraging followers to comment below to a simple question in the comments section of an already existing post.
Commenting and asking questions on other pins will get you noticed.
Pinterest is all about finding inspiration from others and showing off what inspires us! Commenting on other people’s pins is an excellent way for them to notice you and engage with your profile. Make sure that when commenting on other staples, you have something useful or interesting to say!
10) Post Inspirational Quotes Or Content To Brighten Up Someone’s Day.
Show People You’re A Person Just Like Them Who Has Bad Days Too!
Pinterest has grown in popularity because it lets you browse what you’re interested in and provides inspiration when you need it most. This inspiration concept makes Pinterest so attractive to brands, businesses, and marketers — it’s an opportunity for companies to use contextually relevant ideas to inspire consumers in the hope they will be motivated to make purchases based on those ideas.
Use Pinterest for inspiration, not just for posting content. People on Pinterest usually look for something new or different than what’s been published. If your posts aren’t inspiring them with fresh ideas, it won’t do any good to share them there. Instead, use Pinterest as an inspiration board.
Pin things that inspire you, and then share those pins with others who might find them helpful!
Are You Ready To Increase Your Pinterest Engagement?
By following these tips, you can hope to make your time on Pinterest more productive and less stressful.
When used correctly, the tactics and strategies found above will help you build a solid following, gain more Pinterest engagement with your content, and make all your posts more effective, ultimately getting more fans.
Christian has over ten years of experience in marketing agencies. Currently, he has been dedicating his time to a tech startup and also writing for major publications. He loves podcasts and reading to keep up with the latest trends in marketing.