What is DCG ONE?
DCG ONE started in 1965 found in a one-car garage. It has grown to become one of the most important privately-held marketing service providers on the West Coast. The agency can print you the complete spectrum of deliverables faster and with better results. The company makes it easier for you to manage sales collateral and fulfill orders, besides assisting companies to go digital.
What drove—and drives—the undying urge to dig deeper is the belief that the proper solution doesn’t just check a box; it closes a gap: a vulnerability or missed opportunity during a workflow, strategy, or customer experience. It is why the expansion of print services integrated with business solutions and a full-service creative agency from the bottom up.
DCG ONE Marketing Agency’s Services
Our business systems make brand and program management easier, our creative experiences deepen engagement, and our print production delivers results
We'll help you get a grip on compliance, work smarter with analytics, and get the automated, integrated sales journey you always dreamed of but never thought was possible (or in the budget).
Our creative division, Hone Agency, combines content strategy with informed design to create the best UX for your customer journey, delivered through the right channels.
The journey from proof, to print, to person, can be a long one. We make it shorter and more profitable by offering the full spectrum of print services under one roof, from prepress to post-campaign analysis.
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DCG ONE Case Study
A leading luxury travel club asked us to digitize its printed guide, Journeys. A freshly cut marketing budget meant fewer resources for the printed guide and more interest during a narrative-based digital guide with lasting value. The timing was tight: major ad and search campaigns were just around the corner, and therefore the Exclusive Resorts team wanted the digital guide to be ready at launch. We were up for the challenge.
We worked closely with Exclusive Resorts to develop the content strategy underlying all Journeys messaging. Our design team created a long-form, editorial-style layout that flowed seamlessly from one destination to the next, letting us bring to life the story behind every itinerary.
Travel means mobile. For luxury travelers to connect with Journeys, we had to meet them where they were: on the move. We built a responsive experience that rewarded exploration with rich imagery, video libraries, and enticing narratives.
A digital guide designed and deployed in record time, complete with SEO and analytics capabilities to tell future enhancements.
Businesses that accept American Express cards get access to a sweet perk: business financing. The Merchant Financing marketing team turned to us first to refresh its product website and create three video testimonials to showcase it. Our challenge? Helping merchants see business financing in a new light. Innovative features like daily automatic repayment make Merchant Financing a little unusual. We knew that a compelling multimedia experience would help turn trepidation into inspiration.
We designed a microsite and interspersed its development with multiple rounds of usability testing. Testers helped illuminate "sticky" areas to revisit where we could optimize the design and re-prioritize content. We observed some wariness of the more unique features of Merchant Financing, which we turned into an opportunity to highlight the true benefits of these features in customers' own words through video testimonials.
Transparency may be a pillar of the American Express brand, so from the videos to the microsite copy, we made content and messaging as straightforward as possible. We built an interactive cost calculator that prospects could use before applying. Then we pulled important information out of hiding in legal disclosures and FAQs, translating the legal jargon into layman's terms to display upfront on the marketing pages.
A rich multimedia experience that left merchants better informed and more strongly convinced of the value of Merchant Financing, as evidenced by sequential usability tests.
American Express curates a collection of luxury hotels where card members get exclusive benefits. In place of its traditional print directory, the Fine Hotels & Resorts team asked us to create an immersive online experience, one it could easily manage and monetize with hotel partners. Our past experience helping travel brands go digital and our wide-eyed wonder about the world's most luxurious hotels made this our kind of project.
We designed a website that highlighted the breadth of brands in the collection while allowing each property ample space to promote its own amenities, features and local attractions. To capture investment from partners and clicks from users, we incorporated sponsored ads featuring rich imagery in high-traffic areas.
We wanted to make sure card members always had the information they needed to plan a trip at their fingertips, so we created a fully responsive experience that was optimized with intuitive touch targets and navigation.
American Express saw significant user growth following the deployment of the digital hotel guide. Since then, the marketing team has localized content to further expand its reach.
We were approached by the Seattle Seahawks, longstanding partners of DCG ONE, to style an internet site commemorating 40 years of the franchise. We saw a chance for fans—Twelves—to immerse themselves in Seahawks history. Equipped with the team's historical archives and therefore the NFL's exclusive data collection, we began to style an experience deserve a number of the foremost dedicated fans out there.
With the goal of bringing fans beyond the stats, we organized historical photos, video clips, and soundbites into collections dedicated to specific stories and seasons. We presented collections during a fluid masonry-style interface with a responsive navigation that allowed fans to browse on any device with one swipe.
Users were recommended collections to encourage further exploration. Returning users never saw an equivalent content within the same configuration.
To give the Seahawks the power to simply refresh the web site from one year to subsequent , we built a totally integrated CMS on top of the info feed. The CMS made room for ongoing roster changes, stories, news and media.
A flexible digital history platform monetized through promotions, advertising and sponsor marketing.
DCG ONE Mission
We can print the full spectrum of deliverables, faster and with better results. We can make it easier for you to manage sales collateral and fulfill orders. We can help you go digital and get creative with your marketing.