Doremus connects brands with people, culture, and technology to create value. As Omnicom’s exclusive business-to-business marketing agency, Doremus brings together strategic, creative, and editorial talent to tell provocative stories and generate unique customer experiences with ideas that connect.
Doremus Marketing Agency’s Services
Go beyond social listening. DNA—Doremus Network Analysis—is a proprietary technology that uses big data and network science to understand communities, connections, content, and channels. It’s core to our offering, powers our services, and gives you the insights and business intelligence that lead to highly efficient, highly effective communications.
Analytics & Reporting
& Network Analysis
Research & Auditing
Measurements & Learning
Doremus Case Studies
DOING MORE WITH INTEL
To relaunch the Intel vPro processor platform to the world, we created a global content series showcasing harrowing, real-world stories of IT from around the world. Brought to life through animation, each story utilized a unique style tailor-made to represent our storyteller’s personality and region. And with each film mapping to a specific vPro pillar, we demonstrated how the all-inclusive vPro® platform allows users from all over the world to do more of what they want and less of what they don't.
THE FUTURE OF AEROSPACE AND DEFENSE
After splitting from UTC, Raytheon Technologies needed to express their refined vision to a wide variety of global constituents. Thanks to the combined momentum of Collins Aerospace, Pratt & Whitney, Raytheon Intelligence & Space, Raytheon Missiles & Defense, and their near 200,000 people, the company is literally redefining The Future of Aerospace and Defense.
We’ve created launch communications for investors timed to their April 2020 stock offering, announcement materials for their biggest industry events across all segments and businesses, digital and social campaigns aimed at their target audiences and industries, and employee communications expressing their commitments to equity/equality, and crafted congratulatory messages specific to the Biden-Harris inauguration. To date, engagement rates are setting new, record-setting benchmarks for their organization.
Campaigns included film, digital, and social.
THRIVING ON CHANGE
In 2016, CSC announced a merger with HPE Enterprise Services, bringing together two great companies with strong legacies. Called DXC Technology, it created the world’s leading independent, end-to-end IT services provider. On April 3, 2017, the new company was listed on the NYSE and introduced itself to the world.
Knowing you get only one chance to make a first impression, we launched DXC in a way that drove understanding of who this new company was—and did so in a way that enhanced its credibility as a leader in digital transformation, paving the way for future growth.
Here’s the thing about “digital transformation”: A lot of companies have a lot to say about it, and most of them lead with fearmongering messages about the dangers of falling behind the times. Our campaign set out to tell a different story. Using a standout, bold voice to cut through the clutter in the space, we positioned DXC Technology as the no-nonsense and effective partner that helps clients “get stuff done.”
Targeting both business and IT decision makers, tech analysts, the Street and internal employees, we then launched a global, integrated campaign to introduce DXC to the marketplace and help the company live up to its brand promise, “Thrive on Change.”
MAKING OUR FIRST IMPRESSION
This gave DXC the big splash it needed when the bell rang on April 3, 2017. A cover-wrapped Wall Street Journal was handed out on the floor of the NYSE. Full-page print ads with digital components ran in global publications like the New York Times, Les Echos and more.
CAPTURING THE BRILLIANCE OF THE CORNING BRAND
Corning collaborated with Thomas Edison on the glass components for the lightbulb. They also invented PYREX© labware, low-loss optical fiber (the ceramic substrate that is at the core of catalytic converters), and Corning® Gorilla® Glass, which has helped protect billions of mobile devices. Yet somehow, the company’s extraordinary history of innovation was not well known—until we told their story.
Campaign included film, digital, print and social.
CORNING GORILLA GLASS “INCREDIBLY TOUGH” STORIES
Corning’s “Incredibly Tough” video series shows incredibly tough people doing incredibly tough things with incredibly tough devices with Corning Gorilla Glass. The series has more than 40 million views so far.
DEFINING THE FUTURE OF IOT
IoT. Once just another buzzword in an endless array of tech talk, today IoT devices and initiatives have become a driving force for how our world functions, with new devices and sensors emerging every other day in a variety of industries—collecting, sharing, and analyzing data while bringing new sources of connectivity to every aspect of our lives. And behind a lot of those connections lies a company that has remained a leader in innovation since the inception of Moore’s law: Intel. The problem they were facing is that most still saw the tech giant as an increasingly irrelevant chip maker.
With that in mind, we set out to shift perception by bringing to light some of the real stories of IoT innovation that Intel is helping to drive and enable—from healthcare and manufacturing to finance.
The campaign included film, digital and social.
For over 40 years, LEGO® Education has focused on making learning fun and impactful. With a hands-on approach, LEGO Education works with teachers and educational specialists to deliver playful learning experiences with a focus on STEAM principles that help build 21st century skills in students of all ages.
To help launch their LEGO Education SPIKE™ Prime set we created a campaign that included film, digital, print and social.
To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.