Doyle Dance Bernbach

DDB is owned by Omnicom Group, one of the world’s largest advertising holding companies. The revolutionary founder Bill Bernbach used to say, “Memorable never emerged from a formula.” In other words, bringing unexpected thinking to everything DDB does is in its DNA.

What does DDB stand for?

The acronymic DDB stands for each founder’s last name initial letter, Bill Bernbach, Ned Doyle, and Mac Dale. Bernbach was the Creative Director at Grey Advertising in New York and worked together with Doyle. They associated with Mac Dane in 1949. Dane, this year, was running a small agency. With this partnership, Doyle Dane Bernbach (DDB) was created in Manhattan.

Doyle Dance Bernbach Marketing Agency’s Services

By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. We believe in people, products, and profit, in that order. For us, people always come first.

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Doyle Dance Bernbach Locations

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195 Broadway New York, NY 10022
+1.212.415.2000

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Doyle Dance Bernbach Case Studies

Waitrose & John Lewis give a little love

adam&eveDDB, Waitrose & Partners and John Lewis & Partners ‘give a little love’ for the 2020 holiday season inspired by the spirit of people across the UK.

2020’s Waitrose & John Lewis holiday advertisement, entitled ‘Give a little love,’ is an homage to Britain’s response to the COVID-19 crisis. Directed by Oscar Hudson with original music from Celeste, the spot strikes a different tone from past Christmas advertisements. The ad follows nine characters as they navigate a new normal and still find ways to pass love along. 2020 was a tough year for the UK as it battled the global coronavirus pandemic and the campaign was created to honor those who banded together to get through the unprecedented period.

ANDEA’s probiotic soap cleans polluted rivers

Meet AWA, the soap that cleans rivers and improves water quality.

In the world, there are still 159 million people who depend on untreated water. Due to this and their cultural heritage, a significant percentage washes their clothes in the rivers. In Peru, this heritage is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages.

Unfortunately, the soap they use to wash their clothes contributes to the contamination of the river on which the entire community depends, unconsciously causing various diseases.

Mineral water brand ANDEA and Fahrenheit DDB came together to draw upon the thousands of people who wash clothes in the rivers to, through them, begin a decontamination process.

After several months of research together with Peruvian innovation start-up Cirsys that seeks, they managed to find a microorganism with a probiotic function capable of feeding on pollutants from the river. Introducing these microorganisms in bars of soap, AWA was born, a soap that improves the quality of water when washing clothes, proving to have up to 75% efficiency.

ANDEA has made the AWA formula available to governments, non-profit organizations, social enterprises, and soap manufacturers, so they can apply it. That way, AWA will reach the right hands and the rivers where these ancient traditions are still carried out.

Meet AWA, the soap that cleans rivers and improves water quality.

In the world, there are still 159 million people who depend on untreated water. Due to this and their cultural heritage, a significant percentage washes their clothes in the rivers. In Peru, this heritage is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages.

Unfortunately, the soap they use to wash their clothes contributes to the contamination of the river on which the entire community depends, unconsciously causing various diseases.

Mineral water brand ANDEA and Fahrenheit DDB came together to draw upon the thousands of people who wash clothes in the rivers to, through them, begin a decontamination process.

After several months of research together with Peruvian innovation start-up Cirsys that seeks, they managed to find a microorganism with a probiotic function capable of feeding on pollutants from the river. Introducing these microorganisms in bars of soap, AWA was born, a soap that improves the quality of water when washing clothes, proving to have up to 75% efficiency.

ANDEA has made the AWA formula available to governments, non-profit organizations, social enterprises, and soap manufacturers, so they can apply it. That way, AWA will reach the right hands and the rivers where these ancient traditions are still carried out.

Adidas blurs the lines between real world

Adam&eve DDB and Adidas kick off new tech in ‘Play Connected’ ad to promote wearable tech that converts real life play to in-game skill.To promote Adidas’ GMR product (pronounced ‘gamer’), Adam&eveDDB encourages gamers to ‘play connected.’ GMR, a shoe insert that turns real world play into skill in the EA Sports’ FIFA Mobile game, inspired an ad that blurs the lines between real world and game play.

Miller Lite says farewell to cringey office parties

Of all the changes COVID-19 brought into our lives, the most noteworthy for office-goers may be the requirement to work from home. Love it or hate it, many of us can agree on one silver lining: the end of office Christmas parties—a departure that’s celebrated by Miller Lite’s latest holiday campaign.Of all the changes COVID-19 brought into our lives, the most noteworthy for office-goers may be the requirement to work from home. Love it or hate it, many of us can agree on one silver lining: the end of office Christmas parties—a departure that’s celebrated by Miller Lite’s latest holiday campaign.

Brazil’s Folha de Sao Paulo proves value of journalism

This newspaper printed its news like money to make a point about the value of its journalism.Africa decided to show that truth has never been worth so much. To take a stand, it created a special edition of the Folha de S.Paulo Newspaper printed with the same criteria used for printing money – including security paper, a watermark with light and dark tones, elements visible to ultraviolet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.

Reporters Without Borders uses Minecraft for press freedom

DDB Berlin and Reporters Without Borders create an in-game ‘Uncensored Library’ through Minecraft to help break press barriers all around the world.Following up on the ‘Uncensored Playlist,’ DDB Berlin, BlockWorks and Reporters Without Borders create a new platform to distribute news and information to those living in censored countries. A library living on the servers of the Minecraft game, the ‘Uncensored Library’ is a resource for articles and books for those living in areas without free press.

Marketing Agency's Mission

Doyle Dance Bernbach Mission

We have become a team that speaks a common language with incredibly talented people.Our business is a “people” business. We are a global community of talent, cultures and ideas across 200 offices in 90 countries. Together we can change how people think about brands.