What is Havas Formula?
Havas Formula believes that for a brand to stand out in the marketplace, it has to be bold. It takes courage to rise to the top and take your brand’s position. Courageous brands become brands of passion, and brands of passion, become beloved brands.
Havas Formula Services
The attention span is shorter than it used to be. Havas Formula overcomes this by examining how and where target parties get their news and content and building strategic programs that engage them.
They bring in the client's top brand experts, helping to raise the profile of the marketplace.
They recruit the right brand partners so that the target audience experiences purchase allegiance.
They use digital influencers to draw attention to recommendations and discussions on the networks.
Online and offline media take the lead, so they partner with the right influencers.
Using research teams, we identify practical ideas that stimulate strategic thinking and recommendations.
Havas Formula Case Studies
To help Latinos in the U.S. honor their loved ones during "Day of the Dead," Nestle Abuelita ran a comprehensive campaign that included traditional media relations events.
- Top-tier Latina bloggers participated and created content from Nestlé ’headquarters
Generated 602 media placements.
- 139 million earned impressions including social shares.
- Over $1 million in advertising equivalency.
Fast-food chain Panda Expres has tasked the Havas Formula agency with achieving a national hype for its staple dish, General Tso's chicken.
- 197 media placements generated more than 573
million earned impressions
- 22K Facebook Live views.
- Over 7,500 consumer engagements.
- National placements on Good Morning America, NBC Asian America, Business Insider, Eater LA, FoodBeast
, and Delish, among others.
Havas Formula Testimonials
“Having the right partner to engage with the Hispanic community is very important to us. This is a core audience that has a direct impact on our overall success...
Havas Formula was selected based on their ability to understand our brand and its personality, and align this with a creative and culturally relevant program, as well as demonstrating a deep knowledge of the Hispanic consumer.”
"Jaguar Land Rover is proud to partner with Havas Formula to expand and enhance our U.S. public relations efforts at a time when the company is experiencing profound growth and increased market reach...
Havas Formula has put together a strong Jaguar Land Rover team of media relations professionals, on both the East and West Coasts, with experience in automotive, lifestyle and corporate PR. Together, we will promote compelling stories about Jaguar Land Rover, its products and its people."