Havas Media Group

Part of Havas GroupHavas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geological, social media, experiential, entertainment, and sport.

Havas Media Group Marketing Agency’s Services

Using data, expertise, and technology, Marketing Agency's Services creates personalized and connected experiences that deliver transformative business outcomes. They provide clients with integrated marketing solutions that can be scaled as their business grows.

sport
entertainment
experiential
social media
out of home and geolocal
mobile
performance marketing
programmatic buying
data consulting
digital
strategy
media

Skills

Havas Media Group Location

Headquarter Information

+1 646 587 5000

All Locations

New York, NY

Havas Media Group Case Studies

KIA LEAD GENERATION

To offer visitors the best digital experience, improve the
conversion rate from click and visit to the website, to test drive or
sale, we created a complete digital ecosystem that considered all
the steps that lead to a sale and then integrated it into Kia's Call
Center and CRM.

00PS

This was.a ground-breaking entirely media led campaignwhere
the medie truly became the message. We used outdoor to evoke
that 'oh sh# feelinig when you drop and smash a phone esescre
Jaunched free screen repair for O2 as partof an industry-first
for new iPhone sales.

FINISH KADIN SERIES INTEGRATION CAMPAIGN

In order to turn Finish's sponsorship into a true brand
experience, we set out to meke people watching 'Kadin', the
most popular TV series in Turkey, believe they were going to an
ad break, only to have it turn into a continuation of the
previous scene just after the ad break was announced.

PROJECT SAVE

Project SAVE - Signage & Adspace Versatile for Emergencies
implemented in the Valenzuela, one of the Philippines' most
flood-prone cities, saw outdoor advertising formats, including
billboards and banners, double up as boats, life-rafts, spinal
boards and other disaster response equipment that could be
deployed in as fast as 18 seconds.

CREATING RETAIL-TRAFFIC THROUGH INTELLIGENT GPS DATA MAPPING

Using mobile geolocalization technology, ALDI avoided an
expected 40% increase in flyer distribution costs by identifying
the neighborhoods thet had the highest concentration of ALDI
clients and those with few or none. We redueed distribution in
low interest areas saving €2.2M and used the savings to invest
in improving ALDI's digital presence to attract a much more
modern segment.

KILLING EVE

For the premiere of TV series Killing Eve, we created a
communicetion campaign across digital, social and 00H in
Milan, Rome and Naples. In Milan, we implemented the first
ever "Moohbite Real Syne campaign in Italy, allowing users to
interact with DOOH screens through their smartphones.

PUMA'S NYC FLAG SHIP GRAND OPENING

For the opening of PUMA'S Flagship Store in NYC, we launehed
the first campaign optimizing digital rideshare vehicles and taxi
tops progremmatically, by leveraging ftre Fly's unigus
technology. The campaign opfimized for in-motion, geo
targeted consumers aeross different locations dnd times of day
delivering memorable, high-impact mofion graphic content
promoting and driving consumers to the new store.

VIVE: THE FIRST 100% CAR SHARING SERVICE

Tasked with raising awareness for Hyundai's new range of
electrie vehicles, we launched VVe, the first car sharing service
that is 100% rural & electrie. The new service acted as a media
outlet for showcusing the electric models, reaching an audience
wrho live outside the big cities.

Marketing Agency's Mission

Havas Media Group Mission

To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.

Havas Media Group Cilents