Media Planning

Media Planners are professionals who plan the media buying process to hand over to the Media Buyer to Negotiate with publishers. They are in charge of identifying the right channels for advertising.

Let’s take a look at the details about this position.

What is a Media Planner?

Advertising is the backbone of any companies existence, and the media planner plays a crucial role in executing winning adverts.

Media planners or brand planners with advertising agencies to get the best strategy to deliver a client’s advertising plan.

They mainly work with advertising agencies by providing a combination of both message and platform that meets the client’s goals.

Their major focus is to organize the placement of the adverts with the media platforms to maximize the audience reach and message delivery.

These platforms include radio, TV, newspaper, magazine, social media, use of influencers,s or any media platform that can improve brands visibility.

Media planners have a thorough understanding of the audience and how they interact with the media. Thus they advise clients on the best channel, duration, and timing of the adverts to enhance a wider reach.

Further, the media planner must track the performance of the advert and recommend the best corrective action to be taken to improve its performance.

What Is a Digital Media Planner?

Digital Media Planners creates the media strategy to deliver a client’s digital advertising. Digital Media Planners mainly work with digital marketing agencies and provide a combination of communication and a plan for digital platforms that meets the client’s goals, including social media, PPC, and SEM (Search Engine Marketing).

What Does A Media Planner Do?

The media planner or brand strategist works with clients to ensure proper planning and execution of a media campaign.

Thus, the media planner knows how a campaign should be carried out, when it should be carried out, and the best platform to use to improve its reach and audience.

These avenues can be television, billboard, radio, print media, direct mail, or a combination of these platforms. Using their wealth of experience in the media and having a thorough understanding of the audience, the media planner knows which channel works for which age group.

For instance, if an organization is an investment company dealing with a range of products like investment, insurance, banking, and pension, the media planner must know which media platform is best to advertise a certain product.

For insurance, the media planner may reach the conclusion and plan that the best channel can be radio since it requires intensive explanations to understand. For banking, a billboard can be a great option since there is a need to remind customers continuously. For retirement plans, the print might be best since the older generation loves reading newspapers.

The media planner must know which age group watches news more and at what time do a specific age group watch television.

Ultimately, the media planner seeks to know the audience and help companies take their brand where the audience is.

Media Planner Job Description Sample

The primary objective of a media planner is to help companies take their brands where the audience is.

The media planner must work with the backend team to track the performance of the advert to know the return on investment on their campaign.

Further, the media planner must use mathematical computations or statistical modeling to analyze and understand the features of the target demographic population to know the best channel to use.

Media Planner responsibilities

• Conducting research and evaluating market data.
• Overseeing campaigns to ensure they remain within budget while negotiating the costs for advertising rooms.
• Supervising the implementation of a media campaign.
• Selecting the best media platform for a specific campaign.
• Preparing and presenting the best campaign proposals to clients.
• Monitoring trends in the media, including coverage, reach, and popularity, to know which channels are the best for the client’s goal and budget.
• Ensuring there is compliance with regulations when advertising like adverts which should appear during watershed person should be pushed to later in the evening.
• Ensuring the designed adverts meet the requirement requires human decency, like avoiding lying to make a sale.

Media Planner Skills

• Bachelor’s degree in marketing with communication being the area of specialty.
• Proven work experience in a media planner role.
• Strong communication skills with the ability to design campaigns that can advise an audience.
• Strong background in public relations is an added advantage.
• Creative, analytical, and passionate about customer services.
• Ability to design, lead, and mentor a team, especially junior staff in the industry,
• Experience in campaign management while ensuring budgetary allocation, customer goals, and rules regarding advertisement are met.

Media Planner Reports To:

• Media Account Director
• Media Planner Director
• Marketing Director

How Much Does a Media Planner Make?

Based on an average of four job search/salary research websites, the starting salary of a Media Planner is $37,000/year in the USA. In contrast, the average salary is $54,651/year, and the higher paid ones make $87,400/year on average.

Wrapping Up

A Media Planner’s job involves a high responsibility as it deals with advertisement planning, generating sales, and building brands.

This Media Planner job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for you and your company’s hiring purposes and goals. Do not duplicate this for blog posting.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Planner job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

The Media Specialist is a role that takes care of managing and executing all types of media campaigns. In some cases, the title is confused with a position related to taking care of audio-visual equipment. In current times, the media specialist is more commonly seen as someone that deals with digital or traditional media buy and execution.

What does a Media Specialist do?

The media specialist develops and implements planning strategies for the day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.

The media specialist’s position focuses and prioritizes media pitching and writing as one of its leading roles.

He/She is responsible for leading our digital/print media-related marketing efforts.

The media specialist focuses on expanding the reach to new audiences and customers across online, print, and broadcast media.

Media Specialist Job Description Sample

The media specialist supports the team with the ongoing management, development, and execution of multiple projects like advertising campaigns, business meetings, and brand goals.

The media specialist should demonstrate an understanding of the marketplace, media landscape, and other marketing-related resources, services, and strategies to drive growth.

The media specialist should understand the concepts, conversational language for reaching and understanding a variety of audiences. He/She should translate highly technical information into engaging stories, collaborating with communication professionals.

The media specialist should stay informed of the key achievements, information, and development of the particular event in which the content is being created, enabling social media content to be published onto various media platforms.

Media Specialist Job Responsibilities

• Develop and implement media strategies.
• Construct and strengthen relationships with reporters, producers, podcasts, and other traditional & non-traditional media outlets.
• Provide communication support to the company’s leaders and members for various events, including media interviews, press releases, and build strategic documents.
• Identify new target audiences and developing concepts in and around them by bringing perspective to their requirements.
• Assist in tracking and managing the media and press metrics.
• Draw the right tools and strategies for the implementation of better communication with the audience.
• Build high-performance initiatives and programs with the sales and marketing team.
• Envision complicated situations and problems to break them down into simpler ways with clear communication.
• Lead the team efficiently for result-driven solutions and business growth-related discoveries.
• Drive and analyze data to grow long term targeting strategies and client campaigns for initiating business growth

Media Specialist Skills/Abilities/Knowledge

• Experience in journalism or public relations will be preferred.
• Experience with visual communication principles.
• Identify roles and values related to any given topic and outright the high volume work.
• Excellent communication skills, both written and oral, required.
• Ability to respond quickly to complicated situations.
• Ability to work in high-pressure and stressed situations with minimal to no directions at times.
• Ability to work with leaders effectively and efficiently in complex and challenging environments.
• Should be solution-oriented with budget management plans.
• Additional qualification in web design or animation is a plus.
• Ability to manage different time zones, multiple projects, details, deadlines, and relationships at the same time.
• Experience or knowledge of web analytics platforms like Google Analytics and Adobe Analytics.
• Knowledge of Microsoft Excel to make regular reports for leads.

Media Specialist Reports To:

• Media Buyer
• Media Account Manager
• Marketing Manager
• Social Media Manager
• Marketing Director

How much does a Media Specialist Make?

Based on an average of four job search/salary research websites, the starting salary of a Media Production Manager is $40,000/year in the USA. In contrast, the average salary is $52,566/year, and the higher paid ones make $70,624/year on average.

Wrapping Up

The Media Specialist’s job involves operating media strategy and execution, generating sales, and building brands.

The position can be specialized in different media, and the most common currently is social media.

This Media Specialist job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use it for your next job post.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

Media buyers are professionals who control the media buying process after the media planning team sends their marketing needs. They are in charge of the ad space purchase, which consists of negotiating with networks, sites, and other channels for their advertising.

Let’s take a look at the details about this position.

What does a Media Buyer do?

A media buyer is a professional who assists clients in identifying and then suggesting/ recommending the best media for advertising expenditure to reach more people and bring maximum engagement.

Their primary responsibility is to buy the appropriate media space after assessing which platforms work the best for their client. They are also responsible for effective media buying strategies and the negotiations involved in the process.

The media buyer should have planning experience and knowledge about digital media to prepare the plans and strategies with media planners.

The media buyer should be well aware of the buying processes and the relevant tools and trends.

Media Buyer Job Description Sample

The media buyer works on the digital platform and identifies the target audiences to make media plans for different clients as per the requirements.

The media buyer should have strong analytical skills to track the ongoing records of the media plans for their clients.

They should also be well-versed in negotiating the best price, quality, and placement of advertisements.

The media buyer should be resourceful for the team and comfortable working in a collaborative team environment.

They should also be comfortable with working on multiple deadlines.

Media Buyer Job Responsibilities

• Work with the sales representative (media) to determine a place for buying and advertising for maximum reach.
• Generate and apply plans to meet the media objectives within a set financial budget system and time limit.
• Work on the negotiation of the advertising rates to meet the budget requirements and schedule.
• Analyze, track, and interpret the statistics for an effective advertising campaign to reach the standard bar. Should make changes and improvements accordingly.
• Develop strategies and blueprints for media buys and regulate advertisements according to the requirements for every campaign.
• Constant maintenance, optimization, and monitoring of the progress in the media plan performances.
• Create reports, highlight the relevant key points of new studies to implement in future campaigns.
• Update clients on the status of their ongoing campaigns from time to time.
• Work closely with media planners to devise media buying strategies to achieve the right level of coverage.
• Handle different client requests regarding changes in media plans, budget, any updates, or changes in the marketplace.
• Meet the set deadlines.
• Keep up with the new industry trends and new technology setups.

Media Buyer Skills/Abilities/Knowledge

• Bachelor’s degree is required in the field of advertising, marketing, business communications, or in any other related discipline.
• Experience of about 4+ years in advertising and outreach media is preferred.
• Experience working with multiple media channels, including billboards, radio, social media, internet, etc.
• Experience in developing effective advertising programs.
• Experience with carrying out advertising statistics and strategies by tracking the performances and metrics.
• Good research, analyzing, and negotiation skills are required.
• Knowledge and experience with market research to get the basic/raw idea of the demographics and targeted audiences requirements for planning and strategizing the future campaigns.
• Ability to communicate clearly with co-workers, teammates, and other personnel to exchange information as and when required.
• Knowledge and proficiency in working with the Microsoft Office suite.
• Should be comfortable with traveling for business purposes.

Media Buyer Reports To:

• Media Buyer Supervisor
• Media Account Manager
• Media Account Director

How much does a Media Buyer Make?

Based on an average of four job search/salary research websites, the starting salary of a Media Buyer is $39,491/year in the USA. In contrast, the average salary is $58,293/year, and the higher paid ones make $94,869/year on average.

Wrapping Up

Media Buyer’s job involves a high responsibility as it deals with the advertisement budget, generating sales, and building brands.

Apart from ad budgeting, Media Buyer handles numerous strategic tasks, such as monitoring new publisher opportunities and competition activities.

This Media Buyer job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

Make sure to send your comments and needs for whatever improvements you suggest to this Media Buyer job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.