What is KBM Group?
KBMG operated as a knowledge-based marketing solutions company to help businesses use their data to improve marketing performance. Our comprehensive end-to-end approach blends the four critical success factors of customer engagement – data, analytics, technology, and strategy – and applies them across the customer journey.
KBM Group Services
KBMG collected, connected and enriched data to transform it into a strategic marketing asset. KBMG provided sophisticated analytics and insights that informed marketing messages and content. KBMG worked with marketers to integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects.
Let us help you evolve your marketing within the framework of a strategic, data-driven roadmap. Our framework helps you address and integrate all elements of a comprehensive, end-to-end marketing approach from identifying profitable new customers.
As a key element of Wunderman Data Products’ data-driven engagement approach, we manage and optimize digital marketing campaigns across all channels.
We are seasoned data experts with a cadre of experienced marketing data analysts, a marketing technology architecture, and a delivery services team working in partnership with the world’s best-known technology companies.
We approach analytics strategically, with a vertical market approach by turning data into intelligence within an industry context. We extract the maximum value from your data.
Data — from clients, 3rd parties, digital, social, and mobile — can be a strategic asset in the right hands. Accurate, full-bodied data fueling a 360° view of the individual helps you engage and win consumers and keep customers.
KBM Group Case Studies
As is the case with many companies today, this retail client’s previous customer data collection and management solution was based on supporting direct mail and email efforts. Little effort was made to connect internal data silos and create a more unified view of the customer. This model of data management lead to an inefficient use of customer actions and insights beyond the channels managed, and provided a limited digital view of the customer’s preferences, actions and motivations online.
Our IMPACT CEP (Customer Engagement Platform) , enhanced with AmeriLINK and iBehavior data, provided a full view of their customers. IMPACT extended their knowledge and insights beyond just direct mail and email responses, and moved their capabilities for omni-channel communications into social media and mobile channels, extending their current audiences.
The enhanced, centralized data warehouse provided the ability for the client to provide customer data in real-time to customer-facing applications and in-store sales associates, providing a more personalized, digital experience as part of their e-commerce re-platforming effort.
This global beverage retailer, well known for their livery of high-end spirits, wanted to move away from their traditional marketing approach of scheduled product campaigns in the US market to a data-driven, always-optimizing approach. To address their needs, we created an IMPACT® data integration environment, along with analytics, campaign, testing and data management tools. This new platform provided the technology necessary to bring together multiple customer data sources internally, enhanced with our AmeriLINK consumer data and Zipline digital audiences to provide them unique behavioral segments of their customer base.
With these behavioral customer segments now defined and managed through the IMPACT platform, the client was able to create, execute and measure new activation efforts including one-to-one digital campaigns, program-based media display and web site personalization.
KBM Group Mission
Thanks to a long legacy in data-driven consumer engagement that has evolved into the age of digital, social and mobile, we are the data experts – collecting it, connecting it, interpreting it, applying it for the world’s most recognized brands. We need you to help us transform our client’s marketing using data-driven, insight-driven, technology-enabled consumer engagement that transcends the transactional to create win-win consumer-brand relationships.
As a part of the Wunderman network, Wunderman Data Products is committed to staying on the cutting edge of data, analytics, engagement and marketing technology. We are a collaborative, flexible, honest, innovative and adaptive workplace. We bring this straightforward, goal-oriented approach to our work with clients. To see what current opportunities are available to join our team, please visit the main Wunderman careers page.