Social Media Coordinator Job Description

With the increasing social media penetration, the social media coordinator is increasingly becoming a critical role. The social media coordinator plans, organize, executes, and supervises the organization’s social media strategy to ensure the achievement of digital strategy.

The organization’s digital strategy aims to increase online presence, boost brand awareness, increase sales, enhance customer engagement, create company awareness, and drive traffic to the company site.

Thus, by working closely with the digital media strategist, the social media coordinator plans to enhance the online presence across different social media platforms. Also, by working with the marketing team, the social media coordinator developed a social media campaign to complement the marketing activities.

What Does A Social Media Coordinator Do?

The ultimate aim of a social media coordinator is to increase an organization’s online presence and drive traffic to a company’s website.

The social media coordinator is tasked with creating engaging content for the company’s social media pages, including Facebook, Twitter, YouTube, Instagram, and LinkedIn.

Thus, to effectively steer the content creation, the social media coordinator must understand the different digital content like blog posts, videos, articles, memes, and how this content works on different social media platforms. Besides creating and posting content on the company’s pages, the social media coordinator must engage with the company followers to respond to their questions, complaints, compliments, or concerns.

Further, the social media coordinator must grow the company followers across the different social media platforms by pursuing the most effective strategy like giving fee vouchers, doing and Q&A sessions, or hosting great live events on the company’s platform.

The social media coordinator must thoroughly understand the changing customer trends and create content that responds to the changes. Creativity and innovation are required in this role as the content creation must be interesting, engaging, informative, and can initiate conversations among followers.

Social Media Coordinator Job Description Sample

The primary goal of a social media coordinator is to plan, create and execute the social media strategy to achieve the organization’s goals. Let’s say the company’s major objective is to grow its social media presence by increasing the number of followers.

The social media coordinator will design the best content that appeals to different demographics across the medial social platforms.

Further, the social media coordinator will also work with the marketing team to understand the priorities or strategies of the month and include these priorities in the digital marketing plan. The social media coordinator must work with every department to bring inclusion to the digital marketing plan.

Social Media Coordinator Job Responsibilities

• Understand the critical KPI(Key performance indicators) of the organization and define the strategies to meet the KPI using the different social media platforms.
• Collaborating with the marketers, designers, copywriters, and other content creators to provide informative, engaging, and interesting content.
• Monitoring all content posted on the company’s social media pages.
• Tracking the performance of the different content in meeting the objectives of the organization.
• Updating the organization on the trends, insights, data, or any relevant changes in the social space that impacts the organization’s operation.
• Tracking customer engagements like complaints, questions, concerns, or any relevant feedback and ensuring that they are responded to promptly.
• Establishing strong relationships with industry leaders and influencers to improve the organization’s online presence.
• Recruitment, training, mentoring and guiding other social media marketers to ensure brand consistency in marketing.
• Identify the organization’s key target audience and develop marketing plans to meet this customer’s needs.
• Collaborating with the SEO (Search engine optimization) and SEM manager to create content that enhances website ranking.
• By analyzing the key metrics on social media, the social media coordinator can provide a return on investment in the social media campaign.
• Staying on top of industry trends and adjusting the company campaign.

Social Media Coordinator Skills

• Bachelor’s degree in sales and marketing.
• Experience in creating highly engaging content across different social media platforms, including Facebook, Twitter, Instagram, and other social media platforms.
• Proficiency in social media analytics or content management software like Hoot site.
• Experience with online marketing plan design, implementation, and tracking.
• Great analytical and communication skills.
• Creativity and ability to adapt swiftly to changing trends,
• Excellent communication skills, both verbal and written.

Social Media Coordinator Reports To

  • Social Media Manager
  • Marketing Manager

What’s the Salary of a Social Media Coordinator?

Based on an average of six job search/salary research websites, the starting salary of a Social Media Coordinator is $27,951/year in the USA. In contrast, the average salary is $44,559, and the higher paid ones make $66,967.

In Conclusion

This Social Media Coordinator job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for your company’s job posting. Do not use it for blogs or other commercial purposes.

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Social Media Assistant Job Description

A Social Media Assistant is a professional who creates social media calendars for various platforms and schedules all the posts.

Their goal is to increase the reach and engagement within the targeted audience. They usually work with the Social Media Manager, who leads this area to build the brand and generate leads for the company.

What Does a Social Media Assistant do?

The role of a social media assistant includes managing and implementing strategies to provide clients with their required content.

A social media assistant helps with managing and creating organic and unique content for reaching a broad audience.

Not just this, but a social media assistant also helps in creating content for their brand and influencer clients, responding to their emails, sending invoices, and also negotiating and scheduling future contracts with them.

They attend influencer parties, fashion shows, dinners to help cover the content like vlog documentation.

A social media assistant is encouraged to brainstorm creative ideas and turn them into beautiful actions for a global reach.

The social media assistant also serves as the handler of all the existing and new social media platforms.

Social Media Assistant Job description

Create social media calendars for different platforms and schedule/ post all the posts accordingly. Increase the reach and engagement among the targeted audience through the content, and monitor the growth of the media platforms.

Participate in relevant social conversations that might help your social media grow, resulting in better engagement.

Design new ideas for interactive content and help in the implementation of new campaigns. Assist in managing collaborations with different influencers and brand partnerships.

The role requires someone with in-depth knowledge of social media platforms and the essential tips and tricks for social media engagement.

Social Media Assistant Job Responsibilities

  • Manage company social media channels, like Facebook, Instagram, Twitter, LinkedIn, and other social media platforms.
  • Analyze market strengths and weaknesses and create and develop content according to the opportunities and threats.
  • Engage and participate in creating new social media channels, if needed.
  • Implement strategies for creating content that increases audience interaction and engagement.
  • Manage social media communications.
  • Create ideas for newsletters and help implement the same for subscribers.
  • Compile data and statistics in a report format to present it to other departments.
  • Work closely with the influencer team to optimize engagement and ensure deliverables with brand alignment.
  • Work with the marketing channels to amplify the content for reaching a wide range of audiences through different media channels and accounts.
  • Research and understand new trends to identify opportunities and implement the same for the brand’s growth.
  • Work as part of a team to develop social media campaigns.
  • Propose new ideas for social media content.

Social Media Assistant Skills/Abilities/Knowledge

  • Prior experience in managing social media and community management
  • Strong knowledge of all social media platforms like Facebook, Instagram, Pinterest, Youtube, Twitter, TikTok, Spotify, and more.
  • Knowledge of all the scheduling/analytics-related tools.
  • Should be creative and a team player.
  • Knowledge of photo and video editing programs.
  • Experience in social media with strong analytics and ad management skills.
  • Ability to work independently with a track record of campaigns, products, and audience engagement.
  • Strong communication and presentation skills.
  • Should have a creative mind with a good sense of humor for a continual flow of great ideas and strategies for the content.
  • Innovative and passionate about digital and social media.
  • Strong interpersonal and relationship development skills.
  • Excellent writing skills to produce creative copies across different brand’s channels.

Social Media Assistant Reports to

  • Social Media Manager
  • Marketing Manager

What’s the Salary of a Social Media Assistant ?

Based on an average of six job search/salary research websites, the starting salary of a Social Media Assitant is $26,087/year in the USA. In contrast, the average salary is $36,065, and the higher paid ones make $50,558x.

In Conclusion

This Social Media Assiatant job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to use this outline for your company’s job posting. Do not use it for blogs or other commencial purposes.

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Skills

Headquarter Information

All Locations

[wpv-view name="marketing-agency-case-studies"]
Marketing Agency's Mission
[wpv-view name="testimonials"]
[wpv-view name="clients"]

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