Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy, and web. The firm’s integrated approach to marketing drives awareness, credibility, and conversions for 100+ clients worldwide.
Walker Sands Marketing Agency Services
At Walker Sands, you’ll find a talented team of public relations professionals, digital strategists, marketing experts, and creative gurus ready to take on your business challenges. We leverage the full spectrum of earned, owned, and paid media to deliver measurable outcomes. From national product launches to complex creative strategies, our team develops and executes thoughtful, results-driven campaigns.
Reach key target audiences, earn credible recognition and amplify your brand’s voice through our B2B public relations expertise.
Drive real business results with an upgraded web strategy.Websites are the central hub of today’s modern marketing machines, and the single most important resource for generating business results.
Optimize your demand generation strategy, infrastructure and execution to reach and engage quality leads from your target audience.At Walker Sands, demand generation is in our DNA.
Connect the dots between business goals and marketing initiatives with a comprehensive B2B marketing strategy that drives real business results.At Walker Sands, we know the right marketing strategy moves the needle for your business.
Drive results through written and visual work that’s as unique as your brand.Good creative isn’t about looking sharp — it’s about solving challenges that spark growth.
Embolden your brand with a recognizable, strategic identity.At Walker Sands, we develop our branding projects to deliver real business results.
Walker Sands Marketing Agency Case Studies
Fintech PR campaign leads to $10 billion acquisition for Worldpay.SecureNet came to Walker Sands for media support that would lead to acquisition. Our robust PR program eventually caught the attention of Worldpay, a payment processing company. After acquisition, Walker Sands assumed responsibility for Worldpay US’ media, content and social programs, earning Worldpay over 250 placements and tripling its average engagement rate.
Expert strategy delivers on coverage volume goals, then pivots to secure top-tier and feature placements through data-driven media relations and feature story strategy, ultimately earning hundreds of placements over two years.Leading cybersecurity provider SiteLock came to Walker Sands to increase brand awareness. Through a mix of strategic newsjacking and data-driven media outreach, Walker Sands exceeded initial coverage goals for SiteLock by more than 80% in the first year of the program. When SiteLock was acquired, Walker Sands evolved its PR strategy to meet the client’s new goals that placed emphasis on mainstream media coverage and feature articles. Through feature media outreach and a data campaign tied to the 2020 presidential election, the strategy landed SiteLock an additional 47 top-tier placements, including features in Entrepreneur and CBS News. Walker Sands secured a total of 450 placements for SiteLock, more than 20% of which were in top-tier outlets, during the two-year partnership.
If you’ve taken a road trip — or just a trip across town — you’ve probably passed a Hub Group semi-trailer or train car. The intermodal shipping company’s bright green containers have criss-crossed the country since 1971, and during those 50 years, Hub Group has been in constant motion. A variety of acquisitions strengthened its offerings and allowed for new capabilities, while the development of industry-first technology created end-to-end visibility for every shipment.
Enhanced tracking alongside a strategic paid and SEO program gives innovative startup the foundation for accelerated growth.Sendbird’s mission is to build connections in a digital world through their chat, voice and video API. But like many rapidly growing startups, they needed strategic, specialized and consistent marketing expertise to help them connect with their audience and increase revenue as they grew their internal marketing team.
Sendbird initially looked to Walker Sands to provide guidance on personas, paid advertising and content. Following early successes, the partnership grew to include a full Marketo implementation and continued optimization of their paid and SEO programming, ultimately leading to millions in value for the startup. Through it all, Walker Sands was there to help support and scale Sendbird’s business as they continued to grow.
An expert PR strategy garners top-tier coverage for new Seattle venture capital firm.Seattle and the greater Pacific Northwest region have quickly become one of the nation’s largest tech hubs, and as a result, venture capital firms are investing in the region’s tech startups at an increasing rate. To take advantage of the burgeoning market, two former VC pros from Seattle-based Ignition Partners teamed up with Bobby Wagner, captain of the NFL’s Seattle Seahawks, to launch Fuse, a Seattle VC firm focused on investing in Seattle B2B technology startups that are reinventing the economy with software. Fuse partnered with Walker Sands to announce the firm’s launch, resulting in fantastic media coverage in outlets like Cheddar, GeekWire, The Wall Street Journal, CNBC: Squawk Alley and ESPN.
Social media program levels up martech company’s creative expression on Twitter to build brand affinity.
total sharesWith almost 200 million users and 6,000 tweets shared per second, Twitter offers brands plenty of opportunities to connect with their audiences — and to get lost in the noise. Despite being a well-known name among digital marketers and SEO specialists, Semrush was on a mission to “go viral” on social media and join trending conversations to drive greater engagement with its followers. The martech company came to Walker Sands looking to elevate its Twitter presence and build brand loyalty among its customers. By defining the brand’s voice and tone to show personality and creating timely, entertaining microcontent, Walker Sands successfully boosted engagement and brand affinity among Semrush’s target audience.
Walker Sands Marketing Agency Mission
To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.