There are several instances in life when a person can learn from observing the world around him, which also applies to organizations. When a firm wants to understand a product’s or strategy’s success or failure, they turn to case studies. There are several types of case studies out there. Some of them are – a marketing case study, a finance case study, or a case study in innovation.
What Is a Case Study?
A case study is a detailed study of a specific subject. This could be a person, group, place, event, organization, or phenomenon. Case studies are prevalent in social, educational, clinical, and business research.
Also, they are helpful in a variety of fields. These include psychology, medicine, education, anthropology, political science, and social work. However, we will look at the different elements of a marketing case study in this article.
Case studies are based on evidence; they begin with a question or problem that requires an answer through research. The researcher then collects information using interviews or observations.
The researcher might even conduct an experiment to test an idea related to the case study. After this data is collected and analyzed, the researcher writes up their findings in an article called a case report or case study report.
Also, a case study focuses on a detailed description of an individual or group experience from beginning to end. A case study does not provide generalizations about the larger population but rather focuses on how an individual or group responded to an event.
Case studies may also involve multiple individuals or groups with similar experiences. Case studies are used for:
- Testing Hypotheses
- Exploring an Issue
- Developing new ideas, theories, Models, or, Concepts
- Helping you understand specific individuals or groups in detail
What Is a Marketing Case Study
The marketing case study is a persuasive document that uses real-world examples to demonstrate the value of your product or service. It’s a powerful tool for marketing, sales, and customer support teams as it enables them to share the results of their work and how it helped solve a customer’s problem.
A marketing case study is basically a good story. Like all good stories, it needs to have the following elements:
- A Hero – This is the main character who is the good guy.
- The Problem – A situation that puts our hero in a difficult situation.
- The Solution – The product or service that saves the day. Also, it makes the hero happy.
Approaching a case study like a story is something that will be exciting for marketers. This is because marketers are fond of creating memorable stories for their brands.
However, it is essential to remember that the readers of the case study must be able to connect with it. This also means that they should be able to visualize themselves in the main character’s shoes.
Why Should Companies Write a Case Study?
Writing a marketing case study is hard work. It is not as simple as writing a blog post. This is because a case study has a large number of data points. All of them have to be accurate. Also, when a firm intends to mention a client by name, they need the necessary approvals. This can be a time-consuming process.
However, there are many compelling reasons to create a marketing case study. Here, we look at those reasons in some detail.
Demonstrate the power of your product.
Case studies can be effective marketing tools because they show your audience what your product or service can do for them and are much harder to ignore than an ad or blog post.
Build customer loyalty.
Keeping in touch with happy customers will allow them to voice their opinion about your business. However, it will also allow them to reaffirm why they chose your business in the first place.
When a salesperson has case studies to share, it’s an opportunity for them to talk about the benefits their product or service can have for the customer. Also, they can speak about the resounding reception of the product. This, in turn, leads to an increased volume of sales.
Multi-Format and multi-purpose content.
Testimonial quotes and data snippets from your customers make great calls to action on various pages of your website. These could be your homepage, product and service pages, landing pages, etc. You can also repurpose these into PDFs, ebooks, videos, and infographics.
An opportunity to tell your story.
Case studies allow you to share your story, showing readers that your products and methods are effective. This makes for a fantastic form of advertising because it’s not pushy or over-the-top.
Case studies help convert positive customer opinions into tangible data that prove your value. In fact, a vast majority of marketers trust this type of content.
How to Write a Marketing Case Study
This section will look at how to write a high-impact and persuasive marketing case study.
The headline should share the most critical information about the case study. It should be able to capture its essence in a single sentence.
Write about someone your customer can relate to.
One should know their target audience before working on a marketing case study. They must know the industry the readers are a part of.
Ultimately, the audience must understand that the author is knowledgeable about the industry. Also, they must understand that he knows the customer’s pain points and can provide a solution for them.
Provide a summary.
A marketing case study should start with a crisp summary. The history of the firm, the industry it is a part of, and its leading products or services must also be covered in the summary. Also, the summary should introduce the client.
Narrate the complete story.
You must have got the gist by now. A marketing case study is a fantastic opportunity to tell your story. Furthermore, it is essential to tell it well. As always, one can rely on the STAR framework to make a good business story.
S – Situation: What was the situation that your brand was facing? How did it affect the customer? And, how did it affect you?
T- Task: What did you have to do to fix the situation?
A- Analysis: What approach did you use to analyze the problem? Also, what are the steps to solve it?
R – Result: What were the results of your efforts? To what extent did you solve the problem?
One can also report aspects such as improvement in customer satisfaction. Also, regular follow-ups with a select group of customers can get their feedback on after-sales service. It helps to focus on the long-term and emotional benefits as well.
The case study should be easy to read.
A marketing case study cannot be in the form of continuous text. Otherwise, people will doze off while reading it.
Rather, it should contain a small paragraph, and one must make sure that the case study includes headers, tables, images, and text. This will help improve SEO. It will also make the case study easy to read.
One can include short videos, infographics, and other multimedia to make the case study even more compelling.
Use actual facts and figures.
When writing case studies, it is always better to use actual data. This lends credibility to a person’s work instead of vague terms like ‘increased sales’ or ‘tripled footfall.’
One must mention whether the footfall has grown from 100 to 300 or from 2000 to 6000. Also, one must use charts and graphs to convey the meaning and scale of the data. Finally, any number is meaningless without context. Always remember to present the data points with some reference to the context.
Outline clear strategies
When an organization sets a challenging goal and achieves the target, it calls for a celebration and a marketing case study.
One should always substantiate strategies when discussing the reasons behind the firm’s success. For instance, targeting only the middle of the funnel, customers saw conversions increase from 50 to 75 per month.
Experiment with different formats
Case studies need to be put into text formats all the time. One can play around with different formats to see what works best. It could be a video interview where the customer talks about his challenges.
However, the end objective of the case study remains the same irrespective of the format.
The problems of the customer and how your product solved them for him.
Case studies can also be in the form of brochures, webinars, or podcasts. Another advantage of different formats is that the content will appeal to a wider audience.
Case studies must be easy to find
The case studies must be presented in a prominent section on your website. Further, they have to be optimized for search. Also, all case studies must be promoted on social media and by email.
Marketing Case Study Examples
In this section, we will look at some case studies examples. These case studies demonstrate how to present a sticky situation and its solution in a wonderful manner.
Porch case study
This case study details a year of content marketing that resulted in 931 unique domain links, 23,000 monthly organic visits, and more. The content marketing agency Fractal worked with Porch to achieve these results.
This is a great way to demonstrate your ability to deliver the desired results without disclosing confidential information. Also, these case studies give confidence to other companies in the same industry. You can read the case study here.
IDEO case study
This case study shows that IDEO aims to transform the airport experience by putting passengers first. They have presented the facts exceptionally well. The case study explains how the firm helped Pearson International Airport respond to the challenges of the COVID-19 pandemic.
The entire case study is divided into three parts: the challenge, the impact, and the outcome.
Another good thing is that there are visuals and images to break the flow of text. You can find the case study here.
Chevrolet DTU case study
This case is an excellent example of how a well-known brand fuels the reader’s curiosity. Here, the initials DTU are used. Everybody was interested to know what the abbreviation stands for. Well, DTU is ‘Discover The Unexpected.’
A mix of images, videos, and bullet points sustains the reader’s interest. One of the best things about this case study is that only the name of the brand is used to catch the audience’s attention. You can read this case study here.
Omnichannel Challenge – Bitly Case Study
Bitly uses a PDF format for all its text-heavy case studies. The case study in question is one of an e-commerce company, Vissal. The entire case study consists of different sections, such as ‘The Goal’, and ‘Top Omnichannel Obstacles.’
Also, it includes images in ‘The Set Up’ and ‘The Launch.’ The PDF is available for download and opens up in a separate window.
The colors and text used follow Bitly’s brand guidelines. It shows that a PDF is an excellent format for a case study. However, it is essential to keep the case study short. This case study is available here.
Some disadvantages of case studies
People write case studies so that learning from one situation can be applied to other similar situations. However, that does not always happen. This is because each situation has its unique nature.
Also, case studies can become theoretical in nature. This is even though they are based on real situations.
Marketing Case Study Examples: Best 15 to Learn From
Do you want to showcase your products and services to prospects? A pleasant and appealing website and engaging videos are a good start, but is it enough? To find out, consider examining some marketing case study examples and determining if there are additional strategies you could use to showcase your offerings to potential customers better.
A great website, social media presence, and targeted messaging are all essential to growing your business. But gradually building authority in your niche by boosting your credibility is an altogether different affair. You need to spice things up to make a super impression on your future customers.
And that you can do with a convincing case study!
But simply finding a basic template online and duplicating it for your case study can never be enough. This article will give you the top 20 marketing case study examples that masterfully communicate with your audience, driving your message home.
What is a Marketing Case Study?
A marketing case study contains various information, quotes, statistics, etc. It is like telling a story of how your agency helped a brand solve a problem or excel in the market. In fact, a good case study must be filled up to the brim with quality research. Every result or quote must have a fact or statistics backing it up.
Furthermore, a marketing case study must not be unnecessarily elaborate. In other words, every sentence you put in it must be relevant to the target audience. If it is on point and precise, it is sure to rope in new customers for you.
Marketing case studies can be displayed on your company’s website. It works as proof of what you’ve done, how you’ve done it, and so on. Some companies also choose to make their marketing case studies a part of their sales presentation while pitching to new customers.
Either way, you choose to use it, a case study is an essential customer acquisition tool you must operate properly.
Why Are They Important?
- It provides formidable social proof to your company.
- It gives your target customer the complete picture of what to expect from your brand.
- A case study is a perfect tool for your company to build trust, as statistics and quotes from previous customers support it.
- There’s a range of different ways you can prepare a case study, from text-heavy and video-based to infographics.
At a time when 9 out of 10 consumers look for customer testimonials or other kinds of social proof before making a purchase, case studies are immensely vital.
Want to know how to create a great one? Here are some examples of a marketing case study done right!
Top 15 Examples of Marketing Case Study
1. The Whole Package by IDEO
IDEO is a design company that partnered up with H&M to help the latter remove plastic from their packaging. Their case study, ‘The Whole Package,’ is quite simple and direct. But when it comes to driving the point home, you can say it ticks all the boxes.
Furthermore, this IDEO case study has been neatly categorized into sections. Coupled with the masterful use of visuals with crisp and convincing copy, this marketing case study is an excellent example of a comprehensive one.
2. Chevrolet DTU by Carol H Williams
When your client is a world-renowned name, why hide it? That’s what this case study teaches us. In fact, what better social proof than showing the world look “the brand that billions of consumers trust chose us, why can’t you?”
Engaging subheadings throughout this Carol H Williams case study further make it a convenient read.
Remember, no matter how convincing your statistics or facts are, try not to intimidate the reader. Feel free to have many sections; prefer crisp pointers over fluffy paragraphs.
3. In-Depth Performance Marketing Case Study by Switch
When it comes to performance marketing, many abbreviations and jargon are involved. Some readers might find it a major turn-off. This marketing case study by Switch masterfully shows how you can avoid sounding scary in this way.
This one dedicates a page to each of the results they got for their client. For instance, the Facebook Ads results have their own page, and it has been so simplified that even a non-marketer would understand. That’s what makes this case study stand out.
4. Gila Rivers by OH Partners
A picture speaks a thousand words. And this case study shows just how you can use pictures to prepare the perfect case study. Using pictures, OH Partners have communicated what they’ve done for their clients and what their future customers can expect regarding results.
The marketing case study is visually appealing, thanks to elegant pictures that make it easy on the eyes. Even if you have no prior knowledge of marketing or OH Partners, the case study’s style is backed up by convincing statistics, which helps to make it one of the top examples in the field.
5. Capital One on AWS by Amazon
This case study is for companies working for clients for a long time. This Amazon case study features several articles detailing how Capital One benefitted from AWS over the years.
Starting from 2016, these articles elaborate on every aspect of Capital One being on AWS. So, is there a client you have been serving for years? Have they benefitted from your services or product in various ways? If yes, this is an approach you can take.
6. Acoustic by Genuine
Simplicity, as they say, is often all you need to make a lasting impression. And this case study by Genuine is truly a masterpiece in simplicity. First, it goes directly to the point and uses minimal text to drive the message home.
With neatly divided sections, this marketing case study is as simple in the text as in the visuals. Neither the colors nor the visuals are shouting at the reader from the screen. What it teaches us? Well, you don’t need to write a lot or use loud visuals to communicate effectively with the target audience.
7. Customer Success Case Study by Convoso
This one might not be as simple in name or feel as the previous one, but it is as effective. How? Because as soon as you lay your eyes on this Convoso case study, you notice the 300% boost. And if you’re a potential customer looking for a similar, you can hardly ignore it.
Another striking characteristic of this one is its vivid use of colors. Even though this 11-page PDF might seem a bit lengthy to some, the easy-on-the-eye color palette makes it quite readable. So, don’t ignore the visual aspect is what this marketing case study example teaches us.
8. The Hunt Club Case Study by Happeo
This is a case study written entirely from the perspective of the customers. Yes! Every paragraph in this Happeo case study contains quotes from Hunt Club, the company that chose Happeo’s solution.
An elaborate embedded video further does the trick for this one. But if we were to glean one thing from this case study, it has to be the fact that Happeo has told its own success story in the words of the customer.
Can a case study be any more of a social proof? We think not!
9. NetApp Case Study by Evisort
The unique thing about this one is that it starts with an overview of the client. Evisort sets the groundwork for its message right at the beginning. Once they’ve informed us about their client’s nature, they gradually move on to the problem solved.
For one, this follows the marketing case study thumb rule of always focusing more on the client. Secondly, it prepares a solid base for the reader, helping her clearly understand what has been discussed in the coming segments.
But there’s another important thing about this Evisort case study. It tells the story of the solution focusing on a particular era, the pandemic in this case. You can also employ this strategy and give more context to the solution you provided to your client.
10. The Met by Fantasy
A complete redesign of the Metropolitan Museum of Art.
How to showcase a nice and responsive website you created for a client? The simplest way is to put snaps of the website in your case study. And that’s what this Fantasy case study has done so masterfully.
What this case study teaches us is that you don’t have to write a bunch of stuff or put in statistics everywhere. If the result you provided to your client can be showcased visually, why not use the case study to do just that?
Marketing case studies are one of the best ways to build credibility and trust with potential customers. They also help you generate leads by showcasing your expertise and proving that you can deliver results. Most importantly, they can help you win over new clients by showing them what to expect from working with you — and how much better things will be when they do.
So, these were a range of marketing case study examples and what we can learn from each. Which one was your favorite? Is there a pattern you identified? To be clear, each of these examples was unique and innovative in its own way. You can go ahead and pick a style and focus for your case study.
In a nutshell, relevancy matters the most if you want your case study to expand your business. So, instead of blindly following any of the examples we have listed, make your own mark with a compelling marketing case study.
We wish you all the best in your customer acquisition and expansion efforts. And we hope this article was of great help to you.
Christian has over ten years of experience in marketing agencies. Currently, he has been dedicating his time to a tech startup and also writing for major publications. He loves podcasts and reading to keep up with the latest trends in marketing.