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Bernstein-Rein

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What is Bernstein-Rein?

Ad agencies start with a problem and create an ad campaign. We’re different. We’re entrepreneurs who see a problem and then invent a better way. We’re an independent agency that does more than creating ads. We invent a better way.

Bernstein-Rein Services

Inventing a likable brand isn’t just one thing. It’s everything.

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Headquarter Information

4600 Madison Avenue, Kansas City, Missouri 64112, USA
816.960.5000

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Kansas City, MS

Bernstein-Rein Case Studies

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Marketing Agency's Mission

Bernstein-Rein Mission

We’ve developed entirely new business models. And yes, we’ve created some of the country’s best-known ad campaigns. There’s always a better way. Take it from an agency that’s not just in the advertising business. But in the business business.

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Bernstein-Rein Clients

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Custom Creatives

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What is Custom Creative Marketing Agency?

If you’re looking for more qualified leads for your small to mid-size company, or advertising agency, Custom Creatives can help you scale your business via digital marketing channels like Facebook, Google, review sites, and your website. It’s a new era where small business owners can compete against big brands if they leverage proven online marketing strategies. Web traffic is excellent, but how do you turn those online visitors into paying customers

Custom Creatives Services

Custom Creatives has created a 3-D marketing system that every small business owner to multi-national business should incorporate for success in today’s marketplace.

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Skills

Locations

Headquarter Information

Custom Creatives 30141 Agoura Rd, #210 Agoura Hills, CA 91301
(818) 865-1267

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Agoura Hills

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Marketing Agency's Mission

Custom Creatives Mission

We are looking for someone who has a passion for digital marketing and thrives on learning new things and being challenged. If that describes you, this may be your opportunity. You will be working in a fast paced and demanding environment. Must be composed, a real problem solver, motivated AF, works independently without someone always watching, willing to go above and beyond and put in work when asked upon. We work as a team and expect our teammates to be there when we need them the most.

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Laughlin Constable

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We are an independent, full-service ad agency. With offices in Milwaukee and Chicago, we tap into our Midwestern roots to take brands from Now to Next. Let’s do something great/heroic/different/cool/unexpected/disruptive together.

Laughlin Constable Services

Using data, expertise, and technology, Laughlin Constable creates personalized and connected experiences that deliver transformative business outcomes. They provide clients with integrated marketing solutions that can be scaled as their business grows.

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Locations

Headquarter Information

200 South Michigan Avenue 17th Floor Chicago, IL 606040
(312) 422-5900

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Chicago, IL . Milwaukee, WI

Laughlin Constable Case Studies

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Marketing Agency's Mission

Laughlin Constable Mission

To be the most influential business performance agency and a true partner to our clients, helping them reshape their businesses to meet the demands of this convergent world.

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Laughlin Constable Clients

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Digital Media Specialist Job Description

A digital media specialist is a vital job position in any company. And in today’s business environment, it has become even important.

After all, companies need an expert who understands the digital world like the back of his hand. And that’s where the digital media specialist comes in. Let’s take a closer look at the position.

What Is a Digital Media Specialist Position?

A digital media specialist works closely with the marketing and communication team. He starts by setting out a path for digital campaigns. He also takes inputs from the content and design team.

It is a job position that requires excellent organizational skills. But a digital media specialist has to work independently as well, and that’s why the position also requires an innovative mindset.

The position needs the person to stay in touch with digital trends and new technology. Also, he should be able to learn the latest tools quickly. In a nutshell, it is a job position that needs a person to be on their toes. Only then can he stand a chance of staying on top of the competition.

What Does a Digital Media Specialist Do?

A digital media specialist creates and manages campaigns using his knowledge of digital tools and the market. He then uses his organizational skills to manage them. The digital media specialist leads all the new media and digital campaigns for the company. He works with the marketing and communication team. As a result, he has to play a good communicator—someone who can portray his ideas clearly and concisely.

In today’s business world, the role of a digital media specialist is crucial. He fills in the senior management on the performance of the digital campaigns. And he’s always looking for ways to improve these campaigns. The end goal of a digital media specialist is to increase customer engagement.

Digital Media Specialist Job Description

The job of a digital media specialist is to create, manage, and review media campaigns. He is key to every single stage of the process, and he also has to work with various teams.

So, for example, the product team gives him insight into new launches. Similarly, the IT team helps him integrate the campaigns into various media channels and so on.

A digital media specialist stays in constant touch with senior management. That’s why he also needs people skills.

Excellent knowledge of digital media platforms and tools is not enough. The job also needs good management skills. After all, one also has to play the role of a leader.

Digital Media Specialist Job Responsibilities

  • Work with senior management to create multi-channel media campaigns.
  • Assist the social media, PR, and creative content teams in choosing the right platform for their messaging.
  • Stay updated with the latest trends in the digital media field.
  • Write optimized content for the company’s website and follow up on its performance.
  • Ensure that the brand has a consistent voice across all the media platforms.
  • Check the performance of digital media campaigns and suggest changes where necessary.
  • Make good use of platforms such as YouTube and Instagram to raise brand awareness.
  • Stay updated with social media platform guidelines and create campaigns according to them.
  • Collaborate with sales and product teams to get insight on upcoming products.
  • Ensure that all digital campaigns are in line with the company’s vision and goals.

Digital Media Specialist Skills/Abilities/Knowledge

  • A Bachelor’s degree in digital media, communication, or a related field.
  • Proven work experience as a digital media specialist.
  • Good knowledge of the latest digital media trends and technologies.
  • Knowledge of web designs and the content should go along with them to have an impact.
  • Basic budgeting knowledge to ensure digital media campaigns don’t exceed the budget.
  • Advanced knowledge of Google campaign manager and other web analytics tools.
  • Knowledge of designing software such as Photoshop and InDesign.
  • The ability to work on several projects at once and deliver good results.
  • The ability to work independently and within a team.
  • Strong communication skills (verbal and written).
  • Additional qualifications in design, film, or animation will be a plus.
  • The ability to learn new techniques and tools quickly to keep up with the changing digital world.

The Digital Media Specialist Reports to:

  • Social Media Manager
  • Digital Media Manager
  • Or Marketing Manager

What’s the Salary of a Digital Media Specialist?

Based on an average of six job search/salary research websites, the starting salary of a Digital Media Specialist is $32,787/year in the USA, while the average salary is $ 47,754, and the higher paid ones make $72,847.

In Conclusion

To accomplish their responsibilities, a Digital Media Specialist is expected to have expertise who understands the digital world very well. It requires a person to understand the latest digital media trends and technologies.

This Digital Media Specialist Analyst job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

Ensure to send your comments and needs for whatever improvements you suggest to this Digital Media Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Web FX Marketing Agency

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WebFX is an award-winning digital marketing service and technology platform agency that help the business grow online leads, calls, and revenue. An expert digital marketing team gives you an unfair advantage over your competition.

Web FX Marketing Agency Services

WebFX is a tech-enabled digital marketing solutions provider, and they create custom strategies for each of our clients based on their needs and goals. Through our years of experience, they’ve also learned that while each channel has its own set of advantages, they all work best when strategically paired with other channels. They offer full-service strategies to each of their clients and use a combination of digital channels to increase visibility, conversions, and revenue.

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Skills

Locations

Headquarter Information

WebFX, Inc. 1705 N Front St Harrisburg, PA 17102
(071) 76090360

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Harrisburg . Washington D.C. . Dallas . Baltimore . New York City . Tampa . Boston

Web FX Marketing Agency Case Studies

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Marketing Agency's Mission

Web FX Marketing Agency Mission

At WebFX, it’s our mission to build exponential success on the web for our clients’ businesses. We use the latest strategies in digital marketing, web design and development, and work together as a family to get things done.

We have the happiest employees in PA and grew our company by over 250% throughout the last 3 years. Now, we have our sights set on having some of the happiest employees all over the world!

Our existing distributed team includes 40+ members from around the globe. We’re seeking more individuals who possess a growth mindset, a passion for the web, a positive outlook on life, and determination to succeed!

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Marketing Communications Specialist Job Description

Marketing communications specialists are primarily responsible for raising brand awareness among current and future customers.

Let’s t go deeper on their job description in this article.

What Is A Marketing Communications Specialist?

The Marketing Communication Specialist will be our brand’s voice. He will work in a fast-paced environment that requires quick thinking and a willingness to adapt according to the situation.

They develop creative messaging strategies to advertise the company’s vision and products on the top social media platforms.

They are in charge of increasing brand awareness, leading the social media community, and leading their targets.

What Does A  Marketing Communication Specialist Do?

Marketing communication specialists create and distribute marketing materials, such as newsletters, emails, and brochures. Other content, such as videos and white papers, can be created in collaboration with design teams.

They are in charge of distributing marketing materials produced for particular marketing campaigns across the appropriate channels. They look at online and offline platforms to determine how to get the most out of marketing materials.

The marketing communication specialist is in charge of tracking and reporting marketing campaign performance.

After launch, they track the effectiveness of marketing campaigns, keeping track of indicators like customer loyalty and conversion rates to see if they can develop their marketing efforts in the future.

Reporting campaign results is the responsibility of marketing communications specialists. They evaluate data and prepare reports for upper management based on their findings.

Marketing communications specialists have a thorough understanding of marketing patterns and tactics. They may also put what they’ve learned into practice.

They understand how to transform apparently uninteresting ideas into campaigns that increase customer interaction and conversion.

Marketing Communications Specialist Job Description Sample

The Marketing Communications Specialist will enhance the brand awareness by sharpening the offline/online communications.

She/He will give a new edge to our marketing strategies and develop ideas to improve communication between the brand and consumers.

The role and duties include preparing promotional material that takes our vision to the customers, use effective and timely messaging to attract new customers, develop strategies specific to different media, and networking for brand awareness.

Also, the Marketing Communication Specialist will be our brand’s voice. He/She will work in a fast-paced environment that requires quick thinking and a willingness to adapt according to the situation.

Job Responsibilities:

  • Develop creative messaging strategies to advertise the company’s vision and products on the top social media platforms.
  • Develop different strategies for different social media platforms and gauge their impact to keep the marketing graph high.
  • Prepare plans for promoting the brand and its products during social events where the most potential consumers are to be found.
  • Network with clients and the biggest and most influential names in the industry to increase brand awareness and name the company in its niche.
  • Gather and analyze feedback data to develop new ideas improving marketing strategy and advertising.
  • Monitor social media platforms and develop new ideas to enhance customer engagement by acknowledging and solving their problems and queries.
  • Create plans for press conferences and interviews to help send the required message to our consumer base.
  • Track ROI to measure the performance of each of the marketing strategies to work on them continually.
  • Become a part of social media groups to engage in the trending discussions within our industry.
  • Come up with unique ideas for the company newsletter to be sent to subscribers to keep our valued customers engaged and attract new ones.
  • Collaborate with the sales team and providing them with customer feedback on the company’s products.

Skills/Abilities/Knowledge

  • Bachelor’s Degree in Mass Communication, Marketing, or Public Relations required.
  • Relevant experience as a marketing communication specialist and a good track record for the same.
  • Well-versed with working on MS Office.
  • Hands-on experience in using content management platforms like WordPress to execute the unique ideas you come up with.
  • Familiarity with working on B2B and B2C advertising campaigns and the ability to make any marketing campaign stand out in the crowd.
  • Experience working on social media marketing and an awareness of different social media platforms and the content that should go on each of them.
  • Excellent presentation skills and proficiency in both written and spoken English.
  • The willingness to take challenges head-on and the courage to step up when others are reluctant to.
  • An eye for detail and the ability to come up with a unique and timely analysis of the feedback data received from the customers.

The Marketing Communications Specialist Reports to:

How Much Does a Marketing Communications Specialist Make?

The content developer handles one of the most important company areas. The base salary ranges from $33K– $77K. The average base salary is $55,998/ year based on the average of six web search/salary research websites.

In Conclusion

Marketing professionals work in nearly every industry. This is an entry-level position and attract candidates who are creative, charismatic, and can capture the attention of others.

Ensure to send your comments and needs for whatever improvements you suggest to this Marketing Communications Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Director of Marketing And Communications Job Description

This Director of Marketing and Communications job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for your company’s hiring purposes and goals. Do not duplicate this content through an article on the Internet.

What Is the Director of Marketing and Communications (also Marketing Communications Director)?

The director of marketing and communication (or Marketing Communications Director) is in charge of all facets of a company’s brand and product marketing. They are in charge of strengthening and facilitating the company’s partnership with other companies. They lead the marketing team to ensure these tasks were appropriately assigned.

Coordinating, organizing, and implementing marketing strategies, working on the marketing budget, developing customer service processes, and researching growth opportunities, can be part of their job. Many of their responsibilities are related to a public relations professional, as they’ll combine publicity, advertisement, and media relations techniques to help a company’s brand and goods.

They are in charge of the company’s marketing strategies. They figure out the best price for a product, create campaigns focused on a target audience, and promote it.

Director of Marketing And Communications Job Description Sample

The Director of Marketing and Communications will be responsible for developing, planning, budgeting, and implementing marketing strategies for all organization business units.

She/He will direct and measure the impact of the marketing and public relation strategies implemented internally and externally.

The duties include organizing, directing, and monitoring the entire marketing staff’s efforts to effectively reach its target audience and attend to consumers’ needs with the appropriate marketing message and go-to-market strategy.

The Director of Marketing and Communications will also be required to collaborate and strategize with other functional areas, such as sales, engineering, and design.

Director of Marketing And Communications Job Responsibilities:

  • Direct audience/consumer research, competitive analysis to identify opportunities in the market that can be exploited and worked on.
  • Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research.
  • Collaborate with the R&D department and finding the feasibility of the products and services to maintain smooth communication both externally and internally.
  • Nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research.
  • Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
  • Direct social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
  • Expand partnership with social media influencers to increase the company’s brand reach and strength.
  • Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
  • Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
  • Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
  • Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.
  • Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
  • Perform other vital duties as assigned.

Skills/Abilities/Knowledge

  • Strong leadership skills coupled with the composure required to thrive under pressure.
  • Always willing to learn and grow as a leader and professional.
  • A successful track record in senior marketing roles and experience in the industry a must.
  • Strong motivational skills to drive the team for self-motivation in challenging times.
  • Familiarity with essential digital marketing tools and technologies.
  • A minimum of 10 years experience in marketing communication or a related post where the same set of marketing and leadership skills have been used.
  • Experience with print marketing and social media marketing will be preferred.
  • An eye for innovation and the willingness to take the initiative when everybody else is hesitant to step up.
  • Excellent oral and written communication skills to create a message and lay out strategies that the marketing team can easily understand.
  • A healthy level of diplomacy and discretion while dealing with customers and stakeholders at all levels.
  • Strong knowledge in using data software such as CRM and Microsoft Office Suite.
  • MBA required.

Reports to:

  • The CEO
  • VP of Marketing

How Much Does a Director of Marketing And Communications Make?

The base salary of a  Director of Marketing And Communications ranges from $61,485 – $149,791. The average base salary is $103,001/year based on the average of six web search/salary research websites.

Got a Comprehensive Director of Marketing And Communications Job Description?

Make sure to send your comments and needs for whatever improvements you suggest to this Director of Marketing And Communications Specialist job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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Digital Designer Job Description

This Digital Designer job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

What is a Digital Designer? 

A digital designer is a creative, imaginative position that makes online content that includes advertisements on websites, social media posts. They collaborate with the marketing and creative team to create interactive and catchy material to suit the aesthetic of the company overall. This position is for someone who knows the technical know-how of the software used for designing.

The basic role of a digital designer might sound easy but the innovative and technical skills required for graphics for computers, video games, special effects in videos or movies, and so on. Besides 3-D content, they also work on 2-D graphics for training or coursework videos. 

They collaborate with the marketing, artists, and illustrators teams to work on ideas, make them template, make mock-up designs or models, modify the graphics of the existing ones, and do user testing before launching the features. 

What Does A Digital Designer Do?

The Digital Designer role and responsibilities generally include interacting with other team members for creative problem solving, developing digital content as required by the client or the company, being patient with the criticisms, and knowing all about the latest software, trends, designs, and so on to become a good competition in the market. 

This knowledgeable role must satisfy the requirements of the client while taking risks with their thoughts and presenting them on the table.

Firstly, the designer has to conceptualize print and digital design arts with the members of creative teams to make digital designs for social media, online magazines, a cover design for e-books, and so on.

Secondly, They also help in improving the quality of existing designs by using the latest software in the market and keeping the clients and the entire artists, illustrator’s team in the loop.

Thirdly, Before submitting the finalized modified image, the digital designer has to perform mock-ups and present and listen to the client’s suggestions, if any. The images must be appropriate, eye-catching, and aesthetically pleasing while following the guidelines to attract traffic

Fourthly, The person in the position of a digital designer has to maintain records of every step completed for timely completion. All this has to be done if they are taking initiative as a team leader to meet deadlines in a competitive work environment.

Digital Designer Job Description Sample

The Digital Designer will create interactive designs and collaborate with the creative team. They should be able to take risks and think out of the box while creating web content.

The Digital Designer is tasked with creating content aligned with the company’s marketing strategy and internet messaging.

The suitable candidate will have significant working experience as a designer and a familiarity with contemporary designing software.

The primary duties and responsibilities of the Digital Designer include creating interactive content regularly and back it up with immersive designs that can attract eyeballs and be helpful to our consumer base at the same time.

Besides, the ideal candidate must be willing to work in a fast-paced environment based on results.

Digital Designer Job Responsibilities

  • Come up with unique ideas for interactive web content and design, produce and manage the same.
  • Manage all the promotional content on various social media platforms and design interactive email templates and e-books.
  • Present design ideas to the relevant stakeholders and prepare briefs for the senior management.
  • Collaborate with marketing teams to understand the company’s messaging and create interactive content consistent with the company’s tone.
  • Work in collaboration with the IT department to oversee the publication of the content as per the schedule.
  • Assist in making the company’s web content aesthetically pleasing to catch the maximum eyeballs on the internet.
  • Analyze market research and develop ideas for the content that speaks to the company’s loyal consumer base and gives them a helpful, interactive experience.
  • Develop interactive animation and storyboards as assigned by the senior marketing management.
  • Work in collaboration with copywriters to create comprehensive content with attractive visuals and crisp writing.
  • Work as a connecting link between the design department and the IT teams to ensure timely completion of projects.
  • Keep track of the work done by interactive designers and giving them constructive feedback to help them improve.
  • Act as a problem solver to provide quick solutions to any issues that arise relating to design.

Skills/Abilities/Knowledge

  • Bachelor’s Degree in Graphic Design or a related field.
  • The willingness to work within a team or independently as required by the senior management.
  • Good communications skills and the ability to express complex design ideas clearly.
  • Significant and proven experience of working as a professional designer in a competitive work environment.
  • A portfolio of designing work done to showcase your creativity and familiarity with graphic designing.
  • Good working knowledge of all contemporary design software such as Adobe Creative Suite.
  • The willingness to step up and take the initiative to come up with design solutions whenever necessary.
  • Good analytical and strategizing skills and prior experience of reading and making use of the market research data.

Digital Designer Reports To:

  • Head of Marketing.
  • Marketing Director.
  • Senior Marketing Director.
  • Marketing Manager.

How Much Does A Digital Designer Make?

The base salary of this position is $37,625 per year. The salary rises with experience and goes up to an average of $67,882 per year and the highest is $94,875. The pay also depends on the location you are working in as well as the company you are working for.

Got a comprehensive Digital Designer Job Description?

This Digital Designer job description sample will help you create a job application to attract the best-qualified candidates for the role. Feel free to copy, alter, and use this outline for you and your company’s purposes and goals.

Ensure to send your comments and needs for whatever improvements you suggest to this Digital Designer job description. Also, let us know if you need help on any other similar job posting, and we will post it here as soon as possible.

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